30/10/2024
I first learned how INTRIGUE acts as a MENTAL SPEED BUMP in Boise, Idaho.
For a media event, I had set up my throne (which comes out of a suitcase) right in the middle of a residential intersection. Soon the traffic began to back up as each driver queued to ask me what was happening. The cue got longer if I took longer to answer their question. But there was something very un-American about this traffic queue – there was no road rage. Instead there were waves, smiles, good humour and lots of banter.
One driver even asked if I minded him joining me. He parked his car, and returned with a flute - then began playing classical music and dancing around my chair.
All this activity caused people to come out of their homes. For some reason, the fact that I was in the centre of their street seemed to legitimise residents holding their conversations, not on the sidewalk, but right in the middle of the street. Kids brought out their bikes and pedal cars and began riding around in the street. And the motorists continued to queue patiently, waiting to ask, ‘So what’s going on here?’.
Why did the motorists queue patiently and not get angry? Intrigue. When we are intrigued we are faced with a situation that does not make immediate sense. Why is this person sitting in the middle of an intersection on a brightly coloured throne? Being curious creatures, we want to know what is happening and why it is happening. We want the full story. Our curiosity must be satisfied.
We all have a storyteller living in our heads. The storyteller loves to gather all the pieces of a puzzle and create a coherent story. The more mysterious the pieces of the puzzle, the greater our level of engagement in trying to guess the story.
I have a cardinal rule for street reclaiming events: ‘No Signs’. Signs decapitate intrigue. If, at the Boise intersection, I had put up a sign saying ‘Warning: Australian author deliberately holding up traffic’. I would have destroyed the intrigue factor. Intrigue only works as long as we allow the mystery and ambiguity to remain.
Why did the motorists queue patiently at the Boise intersection? The storyteller in the head of each motorist had to know if the story they had constructed was remotely right.
A sign would have sated the 'storyteller' in their head, and the ‘driver’ would have resumed control. The longer we can keep the person intrigued, the longer they will slow down (or stop altogether). So the absence of signs helps bring speeds down, making it safe for us to be in the street in the first place.
Standardised traffic control devices and signs do not require the storyteller in our head to be engaged. The story has already been told by an engineer.
Intrigue is one of those magical feelings that changes our perception of time. A good storyteller can keep us spellbound for hours. Time moves at a different pace when we are in our driver persona than when we are in our storytelling persona.