17/08/2026
āI don't want to ask my friends for money.ā
Ahhh, boards and fundraising... š¬
I've worked with board members who'll happily roll up their sleeves and help, right through to those who would rather chew off their own arm than ask their best friend for a donation.
And I don't actually blame them.
Because perhaps the problem isn't always that boards won't fundraise. Sometimes we haven't done a particularly good job of showing them what fundraising can look like.
That's what I'm exploring in Case File #2 of The Unsexy Files, including what happened when we took a different approach with the WestWords board.
Four of the top five Booktober fundraisers in 2025 were board members, so something clearly clicked!
Have a read and let me know if you've encountered the dreaded āI don't want to ask my friends for moneyā too.
š Case File #2
āI don't want to ask my friends for money.ā I've heard some version of this more times than I can count.