29/07/2025
As a digital marketing specialist who does a lot of work in the search engine optimisation (SEO) space, there are changes happening right now that should reshape how every small business owner approaches their digital marketing strategy. In every client meeting I’ve had recently, I’ve been discussing the impact of AI in digital marketing and SEO, as the level of change we’re seeing is unprecedented.
I’m going to break down some of the key changes we’ve already seen, such as the impact of Google AI overviews, as well as highlight what we might expect in the coming months and what you should be doing to protect your business growth. Artificial Intelligence (AI) is rewriting the rules in just about every facet of society right now but not more so than in digital marketing. We’re living through the greatest and fastest period of change in living memory. So strap yourself in and let’s get started.
The impact of AI in digital marketing is being felt far and wide but what does it mean for SEO and content strategies for small business in Australia?