16/03/2023
I once hatched an idea with a great buddy of mine. It was back in Zimbabwe at the height of the AIDs epidemic in the mid-90s. Then, it was extremely hard for people to bury their loved ones back in their home villages because they couldn't afford coffins or transport them from the city using buses or commuter transport.
We believed we could build flatpack coffins from strong cardboard or light wood. As excited as we were about the idea, we were talked down by friends and family. Finally, someone else filled this need, no doubt made a viable business out of it and solved a desperate problem, and we got on with our day jobs.
It's natural to be anxious about pursuing an idea that might fail, and your reputation might be tarnished if things don't go as planned? The fear of looking stupid is a common concern. A small percentage of people feel the fear, have idea after idea and keep at it even if they don't work out.
Most of us prefer dreaming or fostering ideas while staying certain, playing it safe, and sticking to what we know, wishing we had the resources to take a chance.
Wouldn't living a life with more excitement and adventure would be great? Plus, who knows, your "crazy" idea could be the next big thing or, at the very least, be much fun bringing it to life.
Remember the Apple Newton, the first PDA? It was introduced in 1993 and was a complete flop, leading to the infamous quote, "If you see a stylus, they blew it." Fast forward to 2007, and the iPhone was introduced, revolutionising the smartphone industry and becoming a massive success. Steve Jobs could have easily given up after the Newton failed, but he didn't. Instead, he kept pushing forward; we all know how that turned out.
While these ideas are at the big end and the risk is huge, there are many examples of local businesses that take off. If there's a lesson here, don't be afraid to pursue your idea, even if it might fail. Take risks, learn from your mistakes, and keep pushing forward. Talk to people who will move you forward and not tear you down. You need to start at least, even if it's evenings and weekends.
If you still need to figure it out, why not reach out to me for a chat?