26/10/2023
Tuning in to Meta Agency Summit 2023 to keep up to date with all things Meta. This takeaway was driven home "Reels Spark Action". Short form video is the now, it is bite sized form of entertainment that people now enjoy. 190 billion reels are played everyday, with Meta sharing reels are the format that is highly likely to lead to some sort of action. They say reels are converting into short term sales AND longer term brand equity. Reels result in Better Reach, are More Efficient and deliver Better Outcomes.