Simple and Engaging

14/10/2024

📈 Unlock the Power of Benchmarking Data! 📈

Are you looking to elevate your small business or non-profit? Benchmarking data can be an effective way to effectively communicate impact, improving performance and for organisations to compare themselves.!

Here’s how you can get started tomorrow:

1. Select the Focus Area: Decide what aspect of your business you want to benchmark (e.g., cost per lead, customer satisfaction).

2. Document Current Processes: Map out your current (or industry standard) processes to identify areas for comparison or improvement.

3. Data Collection and Analysis for Benchmark data: Use interviews, questionnaires, desktop research, and proprietary data to gather insights.

4. Create Benchmarking Measures: Develop metrics to measure performance against the benchmarks you've cretaed.

5. Next Steps: Provide actionable recommendations to close performance gaps.

Ready to see where you stand and how to improve? Download our comprehensive guide on creating and utilising benchmarking data and other interactive content today! 📥

👉 https://smpl.is/95fy3

08/10/2024

How to create interactive content in six steps:

Interactive content, like calculators or assessments are very effective in guiding prospects through buying journeys.

They are also an absolute gold mine of data on your prospects.

Here's how to create interactive content in six steps:

Step 1 - Map your customer journey against the buyer jobs

Step 2 - Map out everything you know about that intersection between the buyers job and the customer journey

Step 3 - Identify the type of enablement content that will work best for your target audience

Step 4 - Map out what you want the final result to look like

Step 5 - Work backwards from your final result to identify required inputs and rules

Step 6 - Build and Launch

For more info check out our article: https://smpl.is/9iofz

For a lot of businesses, a large part of the selling process is helping your prospects understand that they have a problem that they need to solve and the benefits that they can get by solving that problem. How can businesses effectively do this at scale, without having a salesforce of hundreds of p

29/09/2024

Small Business Automation FAQs...

What is automation? Is it robots taking over my business?

Think of automation as your super-powered assistant. It uses software to handle those mundane, repetitive tasks that eat up your time. Imagine scheduling social media posts, sending automatic welcome emails to new customers, or generating invoices - all on autopilot!

But what kind of tasks can I automate in MY business?

The possibilities are endless! Here are a few examples:
- Marketing: Schedule social media posts, send automated email campaigns, and generate personalised thank-you messages to customers.
- Sales: Automatically send follow-up emails to leads, track customer interactions, and generate proposals.
- Customer Service: Set up chatbots to answer frequently asked questions, send automated order updates, and manage appointment scheduling.
- Admin: Automate data entry for invoices and receipts, generate reports, and manage your calendar.

But what if I'm not very tech-savvy?

Don't worry, there are tons of user-friendly automation tools available. They often come with drag-and-drop interfaces and don't require coding knowledge. Alternatively you can speak with experts like us to help you out.

Tell us what repetitive tasks you'd love to ditch? We'll help you brainstorm some automation ideas!

23/09/2024

🚀 Is your small business set to Soar or Stumble?! Find out in 10 mins... ⏰✨

Introducing our game-changing business assessment tool: the Soar or Stumble, SOS, Assessment. 📊📈 Don't miss out on this incredible opportunity to evaluate your business's current status across four pivotal success quadrants andmaking up the 12 essential pillars that fuel growth and prosperity. 🏆🌱

Imagine unlocking a treasure trove of insights tailored to your business's unique journey. 🗝️🔍 Our SOS Assessment is designed to help you objectively assess your business and provide you with a personalised rating and recommendations on how you can make you are on the path to success. 🧭🌟

Ready to rise above the competition? Access the FREE SOS Assessment here: https://smpl.is/9iofg 📲👇

Small Business Assessment by Simple and Engaging

17/09/2024

You don't need to spend loads of money on software to help you with lead generation. In fact, you don't have to spend anything.

We've got some powerful and FREE tools to help you take your lead generation game to the next level

Here are three tools that will help you identify potential clients, find their email addresses and create personalised forms to capture leads. 💥

👉 BuiltWith: Identify target companies based on their technology profile and gather more detailed information on potential clients.

👉 Business Email Address Finder: Find (almost) anyone's business email address using a simple, free process and validate the email address for likelihood of delivery.

👉 Tripetto Forms: Create highly customisable and adaptable forms for personalized data capture, with chat-bot style design and custom closing screens.

A list of tools is great but how do you actually get the most out of them?

We've got you covered. Check out the link below:👇

https://smpl.is/9iofb

08/09/2024

💡 Simplify Complex Decisions with Quote Builders! 💡

Interactive quote builders can streamline the purchasing process for your customers. Learn how to create templates that convert and capture valuable data for segmentation.

Download our step-by-step guide to start building today! 📥

👉 https://smpl.is/95fxy



Online illustrations by Storyset

04/09/2024

Do you know what you'd automate in your business?

Its never been easier or cheaper to benefit from automatuion. But where do you start?

A quick Google search for "business automation" returns over 600 million results.

It's overwhelming.

We're sharing the framework we use to identify what you should automate in your business.

From freeing up resource time to connecting your data sets. Automation can help you deliver better internal and external process experiences.

It also enables you and your team to spend your time on high-value activities.

Check out our latest blog post to learn more about automation for small businesses. 💡📈

https://smpl.is/9ioer

Automation isn't just for the big guys - even small businesses can benefit from streamlining their processes with automated tools. Discover which of your tasks can be automated!

26/08/2024

Practical steps to designing a product or service selector for your clients:

One of the hardest parts of the product/service selector process is defining your questions to get to each recommendation. Decision trees are a good format to follow for this type of activity.

1. List out your product/service options
2. Identify the key customer challenges/questions that differentiate the options
3. Map out a decision tree working backwards from each offering to craft the right questions

By following the decision tree approach, you can distill your offering(s) down to the key differentiating factors and map that into an intuitive, personalised experience for your audience.

The decision tree process is just one of many practical tactics covered in our full guide on all the different types of interactive content you can create.

Get the complete walkthrough on creating 7 proven interactive tools to engage and convert more customers: https://smpl.is/95fy1

22/08/2024

How are companies doubling their conversion rate? Interactive Content.

Companies that use interactive content generate 2x more conversions than those with passive content.

Our guide reveals how even small teams can create powerful tools like product selectors and quote builders to nurture prospects through the funnel.

Pro tip - focus on simplicity over perfection when building interactive tools. You want to create something useful quickly rather than aiming for an overcomplicated experience that never launches.

Get the insider strategies top brands use to drive real business impact with interactive content: https://smpl.is/95fxt

11/08/2024

This is the sort of feedback we love to hear...and we loved working with the team at Diversity Council Australia.

You can read more about our work with DCA here: https://smpl.is/9fujp

06/08/2024

Our Small Business Soar or Stumble Assessment has been live for a few months now. Here's what we are learning...

The lowest scoring area across all respondents was around quality of their business strategy in particular clearly defined, measurable business outcomes,

To be successful, businesses need well-defined and measurable business goals. They need to know what they are striving towards and measure their progress,

Without this businesses are flying in the dark.

Here's a quick tip: Block 30 minutes this week to review your current goals, Are they SMART (Specific, Measurable, Achievable, Relevant, and Time-bound)?

We created the Soar or Stumble assessment to give small businesses access to a straightforward way to assess how likely their business is setup to be successful.

It was adapted from a proven framework developed by leading academics, so we know its assessing the right things.

You can take the assessment, anytime for free: https://smpl.is/9fui1

29/07/2024

Struggling to engage your audience?

Interactive content like quizzes and calculators have been shown to increase engagement rates by over 4x compared to static content.

One key tip - start by defining your goals and audience.

Do you want to drive awareness, generate leads or something else? Having a clear purpose will shape the type of interactive content you create.

Download our free guide to learn a proven process for creating simple yet powerful interactive experiences tailored to your business objectives.

https://smpl.is/95fxh



Picture for attention and to see how quickly you can spot all three.