Impact Displays

Impact Displays We help you stand out from the crowd. Designing and building custom exhibition stands since 1997

Building for a pharmaceutical brand isn't just about bold graphics or hanging banners. It’s about understanding strict i...
20/08/2026

Building for a pharmaceutical brand isn't just about bold graphics or hanging banners. It’s about understanding strict industry compliance.

At the CSANZ ASM in Melbourne, we delivered our 23rd consecutive stand for Boehringer Ingelheim. Our partnership goes all the way back to 2003 (swipe to the end to see where we started over two decades ago)!

A core design requirement on this stand was the Medical Information Zone. Regulatory rules require a distinct separation between commercial brand spaces and medical discussion areas. Because medical teams engage in discussions regarding pipeline products and unapproved compounds, these conversations must remain completely independent from commercial product displays.

Too often, these compliant spaces are tucked into an awkward back corner as an afterthought.

For Boehringer Ingelheim, we purposefully designed a dedicated, comfortable space that feels like an intentional extension of the stand, built specifically for lengthier, high-value clinical conversations.

Our MD, Cassie, really put in the hands-on hours into this one, on-site managing the build, stayed throughout the show to keep our Yo-Chi-style frozen yoghurt and specialty coffee activations running seamlessly, and then packed up the booth onto the freight truck.

From initial design to logistics and build ex*****on, delivering full-service reliability is how you build 23-year client relationships.

For the event managers and exhibition designers: how do you strike the balance between strict regulatory compliance and creating an inviting, high-engagement booth design? We want to hear other approaches in the comments.

How big is too big? Honestly, we don't know — because we always take things right up to the limit. Building solutions in...
07/08/2026

How big is too big? Honestly, we don't know — because we always take things right up to the limit. Building solutions into the edges of what's allowed is kind of our specialty.

Case in point: this stand for Dentsply Sirona at Crown Melbourne. 3.6 metres tall, fully approved, and impossible to miss from the other end of the hall.

The brief called for one thing above everything else: presence. Something a buyer would clock before they'd even read a single panel, in a hall full of stands all fighting for the same five seconds of attention. We delivered that.

Every single millimetre was measured, checked, and signed off against the venue's height and design guidelines before we touched a panel. Nothing about it was a workaround or a grey-area push. It was approved in full, on paper, before construction ever started.

This might have ruffled a few feathers going that big. Not every neighbouring stand loves sharing an aisle with something this size, but standing out is more than half the game at a tradeshow.

If you're not standing out on that floor, you're getting lost in the background. Blending in is the biggest risk at an exhibition.. Nobody remembers the safe stand three rows back. They remember the one they had to walk around.

Our client walked the floor on day one, genuinely thrilled with what greeted every buyer who turned the corner into their space. That's the whole point of the exercise ... not size for the sake of it, but size that earns its place because it was designed properly to capture the right eyeballs.

That's the actual skill, for anyone who builds stands for a living. It's not about bending the rules or pushing past them. It's about knowing exactly where the limit sits and building right up against it, properly, on paper, before anyone else has thought to check.

So — how big is too big? I don't think we've found the ceiling yet. Curious whether exhibitors and organisers would draw that line in the same place we do.

Everyone assumes a bigger booth means more to show off. The best exhibitors we've worked with do the opposite.This is ou...
29/07/2026

Everyone assumes a bigger booth means more to show off. The best exhibitors we've worked with do the opposite.

This is our third year building for Viking Food Solutions at Foodpro. In 2023, their booth was packed — machine after machine, every inch working overtime to show the full range.

This year, they went a completely different direction. One machine. A single ULMA packaging line, front and centre showing off their fantaastic packaging materials in action.

The result wasn't a quieter booth. It was a busier one, just for a different reason. Fewer machines meant more open floor, more room to actually talk to people, and one hero product doing the work eight used to do.

On the second stand we built, we've been building for ULMA Packaging for over 20 years. They're the Ferrari of packaging machines — good enough that even the companies who supply the materials that go into the machines, like Viking, want their booth built around showing one off properly.

Cassie and I were both on the ground in Melbourne for this one, and it was a good reminder — the goal was never to fit more in. It's to make sure people remember what they saw.

What's the right number of things to promote before it starts working against you? Genuinely curious where other exhibitors draw that line.

Every product sold online passes through a piece of 1970s technology before it ever reaches a cart.Here's why the barcod...
27/07/2026

Every product sold online passes through a piece of 1970s technology before it ever reaches a cart.

Here's why the barcode is still doing more work than your website.

We talk about e-commerce like it lives in the cloud. It doesn't.

Pixels don't get shipped in cardboard boxes, products do. And every one of those products needs a physical identity before it can have a digital one .... a barcode.

Long before "going online" was a strategy, GS1 was already building the data layer that makes global e-commerce possible — a standardised way for any product, anywhere, to be identified, tracked, and trusted.

Building at Online Retailer in Sydney this week (22–23 July) was a good reminder of that. All the talk of digital shelves, online carts, and seamless checkout, and underneath every bit of it, a physical product still has to exist, get scanned, and move through a supply chain.

The digital shelf is only as strong as the physical reality holding it up.

If you had to bet on one thing breaking your supply chain trust with customers ... bad data, bad tracking, or bad packaging, which would you flag first?

Think of the signs you almost always make a stop for.The Golden Arches. The unmistakable Starbucks green lady. The brigh...
13/07/2026

Think of the signs you almost always make a stop for.

The Golden Arches. The unmistakable Starbucks green lady. The bright yellow discount tags at the supermarket.

You recognise them before you read a word. That is the power of bold colour, strong contrast and simple, consistent messaging: it earns attention in a matter of seconds.

On a busy trade show floor, the same design theory applies.

For SunRice at the annual show, we created a vibrant 3x3 stand with bright brand colours, clear messaging and an open layout, designed to catch the eye from across the main arena at the Gold Coast Convention Centre.

A prime location is valuable. But it is bold, simple design that helps turn passing foot traffic into people who stop, engage and remember your brand.

Impact Displays builds stands for the Metcash show each year, helping brands create an impactful presence in one of Australia’s busiest retail trade show environments.

Planning for the next Metcash show? It is right in our backyard, so who better to help you build something people make a stop for.

Nobody puts "wireless charging" in their trade show brief. But this $200 decision can save hundreds of thousands as it k...
15/06/2026

Nobody puts "wireless charging" in their trade show brief. But this $200 decision can save hundreds of thousands as it keeps the stand generating in-depth conversations all day.

What most often kills trade show ROI ... not the graphics, not the location on the floor, not the brief.
It's the small stuff nobody plans for.

For CDIC's Marvel Stadium activation, we built two wireless charging stations directly into the seating area.

That's just one example of what we obsess over before a client ever sets foot on the floor.
The seating positioned for natural conversation flow, not just aesthetics. The semi-private meeting zone that lets the team close without closing off. The coffee setup that gives people a reason to stop and stay.

We don't normally see small thoughtful touches like that in a client brief, but we know it makes all the difference.

One small decision. Engineered into the build before anyone thought to ask for it.

That's what a good exhibition partner does — solves the problems you didn't know you had yet.

What's the detail your team always wishes someone had thought of before the show opened?

11/06/2026

We put a putt putt course on an exhibition stand. Not a gimmick — as a strategy.

Dalekit Awnings came to us for Super Expo wanting something beyond the usual product display and branded signage. So we built an activation right into the stand design.
The result: a steady crowd throughout the entire event. Conversations that started naturally. And a stand people actually remembered.

We also designed a Banksy-inspired stencil artwork, spray painted directly onto the fabric wall — a backdrop that reflected the client's personality, not just their logo. Again, memorable.

The brief was simple: make the stand an experience, not just an exhibit.

If you're planning a trade show appearance, what's the one thing you want people to walk away remembering about your brand?



special shout out to We Are Phoenix for putting together an incredible show.

10/06/2026

Most exhibitors design their stand, then find out what the venue allows.
That's backwards — and it's an expensive way to learn.

By the time venue constraints surface, you're already committed to a design direction. What follows is a scramble: compromises on impact, rushed redesigns, and budget blowouts that could have been avoided entirely.

For Dermocosmética at NSS, the brief included a large-format screen — a strong visual focal point to showcase technical product content. The challenge was a ceiling height restriction that ruled out traditional overhead rigging completely.
Rather than stripping the concept back, we redesigned the stand to integrate the screen directly into the structure itself.

The result was a seamless architectural feature that delivered the same visual presence, kept the technical content front and centre, and made the stand a destination on the floor.
That outcome only happens when venue knowledge is part of the design process from day one.

Every convention centre has its own constraints worth knowing early:

* Ceiling height and rigging limitations
* Pillar placement and sightline challenges
* Loading dock access and bump-in windows
* Venue-specific compliance requirements

Understanding these before you design means you're solving for the real environment — not an imaginary one.
The best stands aren't just built for the brand. They're built for the room they're going into.

What's the most surprising venue constraint you've encountered at an event — and did you find out early enough to do something about it?

More clients at the same show doesn't mean more chaos.It means smarter planning — and better results for everyone.At Hor...
03/06/2026

More clients at the same show doesn't mean more chaos.
It means smarter planning — and better results for everyone.

At Hort Connections in Adelaide, we had the pleasure of delivering stands for three separate clients, and that's exactly the kind of project we love at Impact Displays.

Why? Because when we're across more than one build at a single event, we can:

* get even deeper into the show planning process
* work more closely with organisers and venue teams
* flex our planning muscles to make every build smoother and smarter
help our clients get even more value from the event they're already attending

It's a great example of how thoughtful stand planning can create a bigger impact — not just for one brand, but across the whole show experience.

Thanks to the team at Hort Connections for a great event in Adelaide. We love being part of shows where we can help multiple clients make the most of their presence.

27/05/2026

Captain’s Log, Stardate 2026.5.27: 🖖

Mission: Overnight installation for J.P. Morgan at the ACTA show, Crown Promenade Melbourne.
Status: Running on two hours of sleep and high-octane caffeine.
Discovery: A high-tech interactive hub that looks like it was beamed in straight from the bridge of the USS Enterprise. 🚀

Overnight builds aren’t for the faint of heart, but they allow us to pull off something spectacular before the doors even open.

The hero of this mission is the interactive touchscreen table. In a crowded hall, this is how you win:
🔹 Visual Gravity: It pulls visitors in with light and movement.
🔹 Hands-on Discovery: It turns a passive observer into an active participant.
🔹 The "Cool" Factor: Let's be honest, it looks like 23rd-century tech.

Huge thanks to the crew for the late-night heavy lifting, and to Southside (South Melbourne) for providing the "dilithium crystals" (aka coffee) that powered my handover energy. ☕️

If your current exhibition strategy feels like it’s stuck in the 20th century, it might be time to upgrade your tech.

Live long and prosper. 🖖

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