Eighty Nine Degrees East

18/03/2026

We turn strategy into stories that stick.

How do we do it you ask?

Our skilled Creative team brings your brand to life with digital and design expertise, creating thoughtful, high-quality creative that connects and cuts through.

29/07/2024

The generational divide over housing is wider than ever, with 61 percent of Australians fearing the dream of home ownership is dead for younger Australians.

New research commissioned by 89 Degrees East reveals that renters are most concerned about being locked out of the market.

For more information on the research, contact our Director of Research, Dr. Rebecca Huntley or Glenn Byres, Director of Policy, Advocacy and Stakeholder Engagement.

https://www.89degreeseast.com/contact/

10/07/2024

Congratulations to all the selected athletes. What a sensational achievement!

And to all the coaches, parents, training partners, support staff, club volunteers, administrators and everyone else who has helped over the years.

Our thoughts are with those who missed out. You are also stars. Be proud of the commitment you've made and everyone you're inspiring. The strength of this team is due to the fierce competition for spots.

We are counting down and will be cheering loudly and proudly, no matter the results. We are sleep-loading in preparation.

460 incredible Aussie athletes from 33 sports make up the full Australian Olympic Team en route to the Paris 2024 Games!

Check out every team member here 👉 teama.us/MeetTheParis2024Team

08/07/2024

89 Degrees East honours and acknowledges the survival and unwavering spirit of Aboriginal and Torres Strait Islander communities.

We celebrate and stand in total awe of the resilience, history, culture and accomplishments of Aboriginal and Torres Strait Islander peoples.

Check out what's happening this NAIDOC week around the Country > https://www.naidoc.org.au/

07/06/2024

Understanding the energy transition: We need a shared vocabulary and effective communication to bring everyone on the transformative journey.

And from our research and work on renewable energy projects we know there is a big gap in understanding.

The Australian Energy Compendium demystifies language & concepts with 160+ terms simplified. Plus much more.

Download the Compendium - 89degreeseast.com/tool/australian-energy-compendium-2024/

And let us know what you want to see in future editions.

09/11/2023

Our Director of Research, Dr Rebecca Huntley, researched the attitudes of younger taxpayers (18-50) to aged care funding and found most were open to older people with means making a higher contribution to the costs of care.

Dr Huntley said younger taxpayers were in the dark about how much of the aged care bill the government picked up, with fewer than one in 10 understanding older Australians with means contributed only about 5% of the total cost of their care in the aged care system.

The study showed seven in 10 believed the main purpose of savings and superannuation was to support yourself in older age, yet we know 80% of people die with the bulk of their superannuation and retirement savings intact (Michael Callaghan, 2020 Retirement Income Review).

Read more in The Australian today:

Most younger taxpayers believe savings and super are to support yourself in old age rather than hoarding it to pass on to the next generation, a new study reveals.

11/10/2023

89 Degrees East is proudly supporting the majority of Aboriginal and Torres Strait Islander peoples and voting YES at the Referendum.

YES to Constitutional Recognition. YES to a Voice. YES to a better future.

The Voice started as an idea from First Nations leaders. It has travelled with those leaders from Uluru to every town and every city across our great country.

In the history of our nation, there has never been an issue which has brought more people together. 80% of Aboriginal and Torres Strait Islander peoples. Over 50,000 volunteers.

And there is no more pressing issue for our nation to grapple with than the need to address the devastating gulf between Indigenous and non-Indigenous outcomes.

· 8 year gap in life expectancy
· Double Infant mortality rate
· Su***de twice as likely

The status quo isn’t working. It’s time Aboriginal and Torres Strait Islander peoples have a say on the policies that impact their lives.

We urge every Australian to join Indigenous leaders to help shift the dial towards a better future by voting YES!



Image source: Empowered Communities , The Kimberley WA

13/09/2023

For the first time, we now know how to communicate with Australians about gender equality.

Download the Gender Compass report, the first of its kind, to support your efforts towards targeted and effective communications.

Plan International Australia

Gender Compass is a first-of-its-kind research project which segments the broader Australian public into six groups according to their beliefs, policy preferences and behaviours in relation to gender equality.

05/09/2023

"A referendum is a once- or twice-in-a-lifetime event. Reforming the constitution is hard, necessarily so, but even harder in times of political polarisation and economic and environmental crises, in a media environment rife with mis- and disinformation."

Our Research Director, Dr Rebecca Huntley, reflects on Peter Dutton's declaration to hold a referendum of his own on Indigenous recognition if the voice referendum is unsuccessful.

Read Rebecca's opinion piece in The Guardian on why, whether the October 14 referendum is successful or not, no one will want another one anytime soon.

Mere constitutional ‘recognition’ is unlikely to sway those on the fence. Whether the 14 October vote is successful, no one wants another referendum anytime soon