Hide and Seek Digital

Hide and Seek Digital Hide & Seek Digital is a boutique Australian consultancy that delivers transformative digital services and products.

Whether it’s a website, an app, or a platform, we combine creativity with technical excellence to make things happen.

16/06/2026

Originality in interface design is usually a mistake.

Jakob's Law, named after UX pioneer Jakob Nielsen, states that users spend most of their time on sites other than yours. That means they arrive with existing expectations — for where navigation lives, how buttons behave, what a search bar looks like.

When you deviate from those patterns to be different, you create friction. The person has to learn your system before they can use it. Most won't bother.

Familiarity isn't a lack of creativity. It's respect for the user's time.

Save originality for your content, your voice, your visual identity. Not your navigation.

Source: Jakob Nielsen, Nielsen Norman Group. First articulated formally in 2000. Still one of the most cited heuristics in UX.

10/06/2026

Your content isn't the first thing people judge. Your design is.

94% of a user's first impression is formed by visual design. Credibility, trust, and whether someone stays to read a single word — all of that is decided before your headline loads.

This isn't an argument against good copy. It's an argument for treating design as communication, not decoration.

If your most important message is sitting in a poorly designed page, it isn't being read. The container shapes the content.

Source: Stanford Web Credibility Research. Widely cited across NNG and academic UX literature.

26/05/2026

Nielsen Norman Group has been running eye tracking studies on how people read online since the late nineties. The finding has barely moved. The vast majority of users scan every new page they land on, picking out headlines, bold text, and the first few words of each line. Only a small minority read word by word.

This has real implications for how digital products get designed and written. If your most important information is buried in a paragraph, most users will never find it. If your navigation labels are clever instead of clear, most users will guess wrong. If your page requires reading to understand, most users will leave.

Design for the scanner first. The reader will follow.

The dictionary gets close. The real definition lives in every retro, every scope change, and every launch that almost di...
20/05/2026

The dictionary gets close. The real definition lives in every retro, every scope change, and every launch that almost didn't happen.

Happy World Product Day.

We've built SharePoint intranets for some of Australia's most complex organisations. The brief is always the same: make ...
10/04/2026

We've built SharePoint intranets for some of Australia's most complex organisations. The brief is always the same: make it easier for people to find what they need and get on with their work.

The way we get there is always different.

Every intranet we deliver starts with research. Not assumptions - actual conversations with the people who will use it every day. From there we design systems that work for how the organisation actually operates, then we build and ship.

We've done this for federal agencies, enterprise clients, and cultural institutions. Each one is different. Each one is built right.

If your intranet has become the thing people avoid, we should talk.

We are so excited to welcome Tom to the Hide and Seek team, as an Engineering Lead! Known for driving the tech side of p...
25/03/2026

We are so excited to welcome Tom to the Hide and Seek team, as an Engineering Lead!

Known for driving the tech side of product development, and with a serious thirst for adventure, Tom has a talent for bringing the two together to create remarkable experiences, both online and offline.

He's drawn to companies with strong culture and a genuine commitment to improving how they build for their team and their clients, which makes him a perfect fit around here.

Outside of work, you'll find Tom chasing waterfalls, hunting down delicious food, or turning a "this should be quick" idea into a full-blown project. Lately that's been a mix of property and SaaS tools.

We're thrilled to have him on board and can't wait to ship some award-winning work together!

We are absolutely delighted to welcome Jenny to Hide and Seek as our new Practice Principal, Delivery & Managed Services...
25/03/2026

We are absolutely delighted to welcome Jenny to Hide and Seek as our new Practice Principal, Delivery & Managed Services!

Jenny brings 17 years of experience in technology, primarily across financial services and prop tech, having led major initiatives across APIs, DevOps and cloud transformation.

Most recently she's been focused on building custom GenAI applications for Big 4 banks, and like many of us, she has a keen eye on the rapidly evolving GenAI space.

Outside of work, Jenny and her husband are kept happily busy raising their two kids, and as a family they love to travel.

Based in Melbourne, she's also a devoted champion of great coffee and sport.

We're so glad to have her on the team!

In the AI landscape, the buzz often centres around revolutionising products at breakneck speed. However, let's not confu...
30/01/2026

In the AI landscape, the buzz often centres around revolutionising products at breakneck speed. However, let's not confuse this with the art of evolution. While AI tools can accelerate workflows and propose solutions, they can’t replace the nuanced understanding that comes from product thinking.

Product evolution is about iterative learning, grounded in real user feedback and hypothesis testing. It’s about refining what exists, enhancing value, and making informed decisions under uncertainty. Conversely, product revolution often aims for sweeping changes without considering the existing framework, risking user disconnection and wasted resources.

As we navigate this AI-driven era, clarity and judgement remain paramount. Are we truly listening to our users, or are we being seduced by the allure of rapid transformation?

How does your team balance evolution and revolution in your product strategy?

In product design, we often face the paradox of choice. While it’s tempting to pack our offerings with features, too man...
29/01/2026

In product design, we often face the paradox of choice. While it’s tempting to pack our offerings with features, too many options can actually hinder user engagement. 🤔

When users are overwhelmed by choices, they may struggle to identify what truly matters, leading to decision fatigue and disengagement. A streamlined, focused approach often yields better results, allowing users to navigate with ease and confidence.

Focusing on core functionalities not only simplifies the user experience but also drives engagement and satisfaction. It’s about understanding user needs and delivering value over volume.

How do you balance feature-rich designs with user simplicity in your products?

In the rapidly evolving landscape of AI product development, asking "why" has never been more crucial. 🤔 Understanding t...
28/01/2026

In the rapidly evolving landscape of AI product development, asking "why" has never been more crucial. 🤔

Understanding the underlying purpose of our projects guides us to create solutions that genuinely resonate with users. It helps in clarifying objectives, aligning teams, and ensuring that our innovations meet real-world needs. By focusing on the "why," we can avoid common pitfalls, such as feature bloat and misaligned priorities, that often derail AI initiatives.

This approach fosters a culture of curiosity and accountability, driving teams to look beyond the surface and dig deeper into user motivations. So, let’s embrace the power of inquiry in our development processes.

What questions are you asking to clarify your project goals?

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5/28 Eyre Street Kingston
Canberra, ACT
2604

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30am
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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