Digital Communications

23/09/2016

For the last post of this inspiring series of blogs, I have been given free rein on the direction that I can take. Due to the large amount of content that has been discussed throughout the Internet…

11/09/2016

Getting started on a digital marketing strategy that helps you make money should be easy right? Just build a presence in social media, get into Google search and all will be well.

http://www.digitalcommunications.net.au/2016/09/12/how-to-make-your-digital-spend-work-for-you/

Getting started on a digital marketing strategy that helps you make money should be easy right? Just build a presence in social media, get into Google search and all will be well. 83% of Australian…

04/09/2016

The Dell business model

http://www.digitalcommunications.net.au/2016/09/05/dell-business-model-case-study/

Michael Dell was 19 when he founded PC’s Ltd in his dorm room at University of Texas in 1984. Thirty two years later Dell and private investors bought back the public shareholdings for US$49.5 bill…

30/08/2016

It pays to understanding the customer

A digital marketer who understands the customer’s online experience will be aware of touch points where the consumer is exposed to a brand and where relationships can be built – for good or bad.  I…

30/08/2016

According to the fast development of science and technology, consumer behaviours not only happened face to face, such as at shopping centre, supermarket and bus station. Instead, if people are busy…

30/08/2016

If you are wondering where the web is going you are not alone. If you want to get an impression of where Web 4.0 might take us I recommend watching the 2013 movie Her. The main character Theodore has a relationship with his operating system that calls herself Samantha. He falls in love with her. If you are planning on grandchildren this movie might not please you. I don’t want to spoil the watching experience but needless to say artificial intelligence that can learn is capable of exceeding the intelligence of mere humans. I was left feeling uneasy that the high technology future we might imagine as utopian may just as easily be dystopian if forethought, clear and ethical thinking do not play a central role.

Digital disruption is here. Digital marketing managers have an important role in transforming businesses to ensure this change is successful.