Canoe Agency

Canoe Agency We transform ideas into exceptional, user-centric, evidence-based products and services.

The most effective product roadmaps are living documents that evolve alongside your product and business needs.While hav...
18/12/2024

The most effective product roadmaps are living documents that evolve alongside your product and business needs.

While having a clear direction is crucial, being too rigid can prevent teams from adapting to new opportunities and challenges.

Let's explore how to maintain a flexible yet focused roadmap.

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📅 Which Roadmap Style Fits Your Needs?When you’re about to start working on your next product roadmap, stop and ask your...
28/11/2024

📅 Which Roadmap Style Fits Your Needs?

When you’re about to start working on your next product roadmap, stop and ask yourself this question first.

Beyond the individual elements that make up a roadmap, there are many styles of product roadmaps, all with different intended audiences and goals, each with its own pros and cons.

What types of roadmaps have you had success with recently?

Product roadmaps can come in endless shapes and sizes depending on the individual needs of a team or product. Despite th...
26/11/2024

Product roadmaps can come in endless shapes and sizes depending on the individual needs of a team or product.

Despite this, most product roadmaps are a combination of commonly used elements. Having a strong understanding of what these elements are and when to use each of them is a valuable skill to have when creating effective product roadmaps.

Here are some of the key elements we use when creating roadmaps at Canoe.

What makes a good product roadmap?If you work in the product space, you already know that a good product roadmap needs t...
26/11/2024

What makes a good product roadmap?

If you work in the product space, you already know that a good product roadmap needs to be more than just a timeline or a Gantt chart of features. They need to be clear visual representations of a strategy to achieve a product's vision.

Product roadmaps are an essential alignment tool that help bring teams and stakeholders together, ensuring everyone understands the shared direction. A well-crafted product roadmap guides decision-making, helps adjust priorities as needed, and ensures cohesion across the product development process.

In this series we'll be sharing some insights to help you create more effective product roadmaps as well as tips on how teams can get the most out of them.

You know it's going to be a good day when the office gets a delivery of fresh Canoe stickers! 🔶🔶🔶We're sticking to what ...
06/02/2024

You know it's going to be a good day when the office gets a delivery of fresh Canoe stickers! 🔶🔶🔶

We're sticking to what we love, and it's looking pretty awesome. 😅

Thanks Stickeroo, we love them!

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How to simplify complex solutions using 'product architecture sketches'✏️A breakdown of the process we use at Canoe to r...
23/01/2024

How to simplify complex solutions using 'product architecture sketches'✏️

A breakdown of the process we use at Canoe to rapidly demystify and understand complex products and services in only minutes.

Whether you're designing the next greatest video streaming platform, or you have found yourself working on a 10 year old monolithic product held together by duct tape without a page of documentation in sight. If you feel that your product is highly complex, or your team is struggling to land on a shared understanding of what it actually is, this article is for you.

We call this technique the 'Product Architecture Sketch'.

The 'Product Architecture Sketch' is a collaborative process we use at Canoe to simplify a complex product while building a shared understanding across the team, without needing to go into technical details.

We use this process to build an understanding of the ‘what’ behind a product, rather than the ‘how’. The 'how' comes later.

When we lead these 'Product Architecture Sketch' sessions, we ask teams broad questions like “What do users do?”, “What key functions are there?” and “What problems does it solve?”

We try and avoid technology focused questions such as “How do we store user accounts?”, “How do we serve 4k media files?” “How will we track X,Y,Z?” Those details are concerned with the how—they take us away from the product’s high-level purpose.

Setting your team up to conduct its own 'Product Architecture Sketch' is simple:

1.) Gets some markers (we use sharpies) and sheets of A4 paper.

2.) Get your team together

3.) Ask everyone to sketch a visual representation of their understanding of the product's major features. (e.g. uploading new courses, browsing a content library, etc)

4.) Set a timer for 5 minutes.

5.) Give everyone 2 minutes to share their drawing and answer clarifying questions

6.) Repeat steps 4-5 until participants have arrived at broad consensus

That’s it. That’s all there is to it.

We regularly use this process as a starting point for far-reaching conversations within the team, knowing that everyone is starting from the same page. It is especially useful for creating a visual representation of a product that everyone can understand and contribute to, and not just the more technically inclined.

One additional tip: the key to this process working well is to keep it simple and to bring in diverse views and ways of thinking from across your team.

👋 How have you built shared understandings of complex products in your organisation or team? Do you use a similar method? We would love to hear what has worked (or not worked) for you.

➡️ Follow us for all things product management and design Canoe Agency

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🌊 Season’s Greetings from Canoe! 🚣‍♂️As we paddle towards the end of a remarkable year, we want to extend a heartfelt th...
22/12/2023

🌊 Season’s Greetings from Canoe! 🚣‍♂️

As we paddle towards the end of a remarkable year, we want to extend a heartfelt thank you to everyone who has joined us on the journey. From our clients whose products and services excite and drive us, our partners who help to make what we do possible, and everyone else along the way, each of you has been a crucial part of our voyage and we couldn't have done it without you.

🌟 2023 has been a year of exciting milestones for Canoe.
Most notably, we opened our new office in Canberra, expanding our ability to innovate and collaborate with our clients and partners on all things product design and strategy.

Looking ahead, we are thrilled about the adventures 2024 promises. With some exciting projects on the horizon and the continued support of our amazing community, we're ready to dive into another year of adventure.

Happy Holidays and cheers to a new year filled with innovation and achievements!🎉🚀

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We recently had the opportunity to work with the fantastic team at Medcast on developing a product strategy targeted at ...
21/11/2023

We recently had the opportunity to work with the fantastic team at Medcast on developing a product strategy targeted at improving the way busy healthcare professionals can stay on top of their ‘continuous professional development’ or ‘CPD’ with the help of Medcast’s offerings.

Our approach looked like:

1. Build an understanding.
What’s the backstory to Medcast? what’s the driving force behind them? what change are they working to create?

2. Focus on the customer.
What challenges are Australian healthcare professionals faced with when it comes to CPD? What unmet needs do they have? What approaches are currently being used?

3. Identify strategic opportunities
What opportunities for improvement did we discover? In what new ways can Medcast further improve the ongoing education of healthcare professionals?

4. Turn it all into a clear, actionable strategy.
By the end of our time together we had successfully co-designed a product strategy to accelerate Medcast towards their vision and creating meaningful change in the lives of Australian healthcare professionals.

It’s working with the Medcasts of the world, teams working to solve hard problems in important spaces, that we’re really passionate about.

If you’re looking to design or develop a new product or service that creates real impact, the team at Canoe are here to help.

Address

470 Northbourne Avenue, Dickson
Canberra, ACT
2602

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+611300822163

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