contentgroup

contentgroup Content marketing agency situated in the heart of Canberra. Update: Due to the recent changes by Facebook's content policy, our page content has been disabled.

You can follow us on LinkedIn (https://bit.ly/2M4BlfV) - or visit our website

For 20 years contentgroup has been delivering quality content communication to the government and public sector, strengthening connections with citizens and their communities through effective communication. As technology has changed how citizens and government interact we’ve made sure to keep up. Our role is to help br

idge the gap between the two and create stronger communication in the digital age. Currently, in partnership with the Australian National University, contentgroup is developing an evidence-based methodology to create efficient, effective communications. The resulting framework creates a straight forward method for initiating, implementing and evaluating a comprehensive communication strategy in a government context. Blog: https://contentgroup.com.au/blog/

Podcast: https://contentgroup.com.au/intransition-podcast/

Newsletter: https://goo.gl/6FEvcv

16/06/2026

AI can help, but who’s accountable for the decision?

In the latest episode, Jaala Hinchliffe, Secretary of the Department of Parliamentary Services, explains why AI should be an assistant for public servants, not a decision-maker.
It’s part of a wider conversation about how we stay values-based while adapting to big shifts in how we work.

Listen now:
https://www.youtube.com/watch?v=B7yGpxaoEEA

Work with Purpose is produced by contentgroup in partnership with IPAA ACT.

14/06/2026

Integrity isn’t a trait you either have or don’t.

In the latest episode, Jaala Hinchliffe, Secretary of the Department of Parliamentary Services, reflects on integrity as a skill we practise, especially by talking through the grey areas with our teams.

She shares a simple example: an APS6 owning a small mistake before publication, and why that matters when it really counts.

Listen now:
https://www.youtube.com/watch?v=B7yGpxaoEEA

Work with Purpose is produced by contentgroup in partnership with IPAA ACT .

31/05/2026

When lies travel faster than the truth, trust becomes harder to protect and easier to lose.

In this clip from the GovComms Institute Podcast, Sree Srinivasan, discusses how misinformation spreads quickly through social media, and why AI can accelerate the problem when the same power structures and incentives carry across.

For government communicators, the point isn’t to panic about new tools. It’s to recognise the conditions that let false information move at speed: high emotion, low friction sharing, and platforms optimised for engagement rather than accuracy.

The practical response is to plan for velocity. Have clear processes for verifying information, updating messages quickly, and explaining what you know, what you don’t know yet, and what people should do next. Consistency and clarity matter, especially when audiences are overloaded and uncertain.

The GovComms Institute Podcast is produced by contentgroup.

Listen here: https://youtu.be/oqgyNlWpSjs 👈

29/05/2026

In a crisis, people don’t just want information. They want information they can trust, delivered consistently, in a way that lets them be part of the conversation.

In this clip from the GovComms Institute Podcast, Sree Srinivasan, AI educator and communications practitioner, reflects on what he saw firsthand during the pandemic: how social platforms can both connect communities and “poison” people’s minds, and why showing up every day with credible content mattered.

A few practical reminders land strongly here. Consistency builds confidence, especially when the environment is volatile and misinformation moves fast. And the channel matters less than the approach: clear storytelling, at the right time for your audiences, with a genuine two-way loop so people can ask questions, respond and feel heard.

For government and public sector communicators, this is a useful test to apply now: are we creating broadcasts, or conversations? If you’re planning for the next emergency update, policy change or community concern, design for participation, not just distribution, and make it easy to stay with you over time.

The GovComms Institute Podcast is produced by contentgroup.


Listen here: https://www.youtube.com/watch?v=oqgyNlWpSjs 👈

26/05/2026

It’s hard to get people interested in a statistic, so how do you meet them where they are?

In the latest episode, Heather Lansdowne, Social Media Manager at the Australian Bureau of Statistics, explains how linking data to culture helps it cut through, and why in-house creation matters.

It’s a practical reminder for public sector communicators that agility often comes from building capability in your team, not waiting for perfect conditions.

Listen now:
https://youtu.be/qDm49GwOF2Q

Work with Purpose APS is produced by contentgroup in partnership with IPAA ACT.

Today we acknowledge and remember the unjust mistreatment faced by Indigenous Australians, particularly the strength of ...
25/05/2026

Today we acknowledge and remember the unjust mistreatment faced by Indigenous Australians, particularly the strength of Stolen Generations Survivors and their communities.

We encourage everyone to reflect on how you can contribute to the healing process of Aboriginal and Torres Strait Islanders, as well as our nation as a whole.

Reconciliation is an active process that requires all of us to take part.

Sometimes AI is not the problem.It's the lack of thorough review and fact-checking.For this month's blog, Soph McKercher...
25/05/2026

Sometimes AI is not the problem.
It's the lack of thorough review and fact-checking.

For this month's blog, Soph McKercher takes us through the issues associated with AI capability. Often AI is not the issue. It's lack of discipline.

For everyone working in the APS, this is a particularly timely reminder of how we can use AI safely and reliably.

Read the full post at contentgroup.com.au

24/05/2026

Humour can build trust, not dilute it.

In the latest episode, Heather Lansdowne, Social Media Manager at Australian Bureau of Statistics, reflects on how a light touch can help government messages land without losing authority.

She also explains why a consistent tone of voice matters, especially when you’re trying to reach everyday Australians, not just experts.

Listen now:
https://youtu.be/qDm49GwOF2Q

Work with Purpose is produced by contentgroup in partnership with IPAA ACT.

12/05/2026

Policy that works on paper can still create noise on the frontline.

In the latest episode, Ken Walker, National Manager, Emergency Response at Services Australia, reflects on taking policy and eligibility complexity seriously and scaling it back so the customer experience is seamless.

He also explains why getting SES out of the Canberra bubble builds visibility with staff and helps break down walls across different communities and service centres.

Listen now:
https://www.youtube.com/watch?v=6xLe_Ub-DEE

Work with Purpose is produced by contentgroup in partnership with IPAA ACT.

10/05/2026

You don’t have to know it all to lead well.

In the latest episode, Ken Walker, National Manager Emergency Response at Services Australia, reflects on authentic leadership and why leaning in to make work easier for staff matters.

It’s part of a broader conversation on the Service Delivery Immersion Program and what leaders learn when they reconnect with frontline reality.

Listen now:
https://www.youtube.com/watch?v=6xLe_Ub-DEE

Work with Purpose is produced by contentgroup in partnership with IPAA ACT.

Address

Level 3, 2 Mort Street
Canberra, ACT
2601

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+61262730232

Website

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