contentgroup

contentgroup Content marketing agency situated in the heart of Canberra. Update: Due to the recent changes by Facebook's content policy, our page content has been disabled.

You can follow us on LinkedIn (https://bit.ly/2M4BlfV) - or visit our website

For 20 years contentgroup has been delivering quality content communication to the government and public sector, strengthening connections with citizens and their communities through effective communication. As technology has changed how citizens and government interact we’ve made sure to keep up. Our role is to help br

idge the gap between the two and create stronger communication in the digital age. Currently, in partnership with the Australian National University, contentgroup is developing an evidence-based methodology to create efficient, effective communications. The resulting framework creates a straight forward method for initiating, implementing and evaluating a comprehensive communication strategy in a government context. Blog: https://contentgroup.com.au/blog/

Podcast: https://contentgroup.com.au/intransition-podcast/

Newsletter: https://goo.gl/6FEvcv

03/09/2026

A solution to one problem can be a solution to many.

As Empact Group's CEO Claire Thomas says, many strategies have flow-on effects that can help the whole team.

For instance, creating a queer-affirming environment can also support neurodivergent colleagues.

When we loosen these defaults, we create more room for different working styles and more people can lead in ways that are authentic and effective.

The GovComms Institute Podcast is produced by contentgroup.



Listen here: https://www.youtube.com/watch?v=QDe7-0c-yxg 👈

02/09/2026

The point isn’t about fonts. It’s about the subtle rules we absorb about what ‘professional’ is meant to look like, and who gets to fit comfortably inside that definition.

Claire Smith, CEO and founder of Empact Group, believes when we default to one style, we risk narrowing the diversity of thinking, leadership and communication our agencies rely on.

For government and public sector communicators: are our templates, tone guides and approval habits creating clarity and trust, or unintentionally encouraging people to mask and conform?

The GovComms Institute Podcast is produced by .



Listen here: https://www.youtube.com/watch?v=QDe7-0c-yxg 👈

How many times have you had to print a government form, fill it in by hand, scan it, and email it back?For most of us, i...
01/09/2026

How many times have you had to print a government form, fill it in by hand, scan it, and email it back?

For most of us, it happens far more often than it should.

Forms are often the front door to public services. If that door is difficult to open, people struggle to access the support they need. When forms are confusing or inaccessible, it leads to abandoned applications, frustrated citizens, and heavier workloads for support teams.

In a new blog post, the contentgroup team explores why accessible form design is essential for digital government. It is not just about meeting compliance standards, but about making sure services work for everyone, whether online or in print.

At contentgroup, we help government agencies design, remediate, and maintain accessible forms that make complex processes simpler and improve completion rates.

Read the full post at contentgroup.com.au

Last week we said farewell to the wonderful Iris: an incredibly talented and hardworking contentgroupie who never failed...
19/08/2026

Last week we said farewell to the wonderful Iris: an incredibly talented and hardworking contentgroupie who never failed to brighten up our days.

Best of luck as you head into this next chapter Iris!

04/08/2026

If you’re treating your channels like they won’t change, you’re planning to be out of date.

In this clip from the GovComms Institute Podcast, Melanie Bagg, CEO of the National Youth Science Forum, explains why you can’t “set and forget” digital channels, and how regular feedback loops help keep communications aligned with real audience behaviour.

A practical reminder here is to stay curious about what the data is telling you, even when it challenges your assumptions. Platforms shift, audiences move, and content that worked last year may not land the same way now.

For government and public sector communicators, that means building in lightweight ways to keep learning: check platform analytics, ask people where they heard about you, and run small tests when you’re trying something new. The goal isn’t to chase every trend. It’s to make sure your choices about content, format, timing and channel are based on evidence, not habit.

The GovComms Institute Podcast is produced by contentgroup.

Listen here: https://www.youtube.com/watch?v=SN3MrgplhxM 👈

03/08/2026

Career decisions aren’t fixed at 17, but the way we frame options can either narrow or widen what young people believe is possible.

In this clip from the GovComms Institute Podcast, Melanie Bagg, CEO of the National Youth Science Forum, explains how exposure to real STEM workplaces helps students expand their study and career options, and why that shift can be life-changing.

Melanie shares that many participants arrive with a clear idea of what they want to do, but by the end 65% have changed their mind or broadened their pathways. Often it’s not a lack of capability, but a lack of visibility. If the only roles you’ve seen are the ones around you, it’s hard to imagine alternatives or understand how different disciplines work together.

For government and public sector communicators, the lesson is clear: show people what “the system” looks like in real life. Use plain language to explain roles, pathways and adjacent careers, and don’t assume your audience already understands how different skills connect. When you broaden the picture, you can reduce anxiety and help people make more informed choices.

The GovComms Institute Podcast is produced by contentgroup.


Listen here: https://www.youtube.com/watch?v=SN3MrgplhxM 👈

AI is getting faster at generating images. But speed isn't the same as creativity.We've noticed a lot of creatives start...
30/07/2026

AI is getting faster at generating images. But speed isn't the same as creativity.

We've noticed a lot of creatives starting with AI prompts and letting the tool dictate the direction. It's efficient, but it often leads to work that feels polished and interchangeable.

The contentgroup team recently wrote about a better approach: start with pen and paper. Sketch your ideas first. Then use AI to explore visual directions, build mood boards, and generate mockups. Think of it as reversing the workflow.

When you start with your own thinking, AI becomes a multiplier instead of a replacement. You keep control of the idea. The tool just helps you test it faster.

If you're working in design, communications, or content strategy, this shift matters. It's how you keep originality in a world where anyone can generate an image in seconds.

Read the full post at contentgroup.com.au

It's NAIDOC Week!This year’s NAIDOC theme is 50 Years of Deadly, which recognises NAIDOC Week as a platform for truth-te...
06/07/2026

It's NAIDOC Week!

This year’s NAIDOC theme is 50 Years of Deadly, which recognises NAIDOC Week as a platform for truth-telling, celebration, protest, survival and cultural continuity.

The National NAIDOC Committee describes this milestone as a tribute to the people who built the movement and a reminder that “culture leads and community comes first”.

We've highlighted some of the ways NAIDOC week is being celebrated on Ngunnawal/Ngambri land in our post,

Naidoc Week ACT

30/06/2026

What does the APS look like when it’s at its best?

In the latest and last episode, David Pembroke reflects on the deep commitment he’s heard from public servants, and the agility the APS showed when COVID-19 hit.

As we wrap up Work with Purpose, It’s a reminder of what’s possible when leadership is clear, people are trusted, and the focus stays on serving Australians.

Listen now:
https://www.youtube.com/watch?v=J6oXZPQsFfc

Work with Purpose is produced by contentgroup in partnership with IPAA ACT .

Ever notice how having brilliant people isn’t always enough to make a real impact? Intel’s story is a reminder that inve...
30/06/2026

Ever notice how having brilliant people isn’t always enough to make a real impact? Intel’s story is a reminder that invention alone doesn’t change the world—what matters is how ideas are explained, shared and scaled. Our latest blog explores how Intel didn’t just invent the microprocessor, but built the management systems and culture to turn their tech into everyday reality.

At contentgroup, we see this play out in government, the public sector and complex organisations all the time. Capability exists, but impact depends on clear communication and consistent alignment. That’s why we created Æ—our AI-enhanced content engine. It helps teams capture expertise, turn thinking into structured content and build a steady digital presence. Not to add more noise, but to make sure good ideas don’t get lost in the shuffle.

If you care about making your work matter, this post is for you.

Read the full post at contentgroup.com.au

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Level 3, 2 Mort Street
Canberra, ACT
2601

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Thursday 8:30am - 5pm
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