Versatile Marketing

27/03/2026

I had the privilege of running a workshop for the Hills District Psychotherapist and Counsellors group, on trust signals in marketing and the '5 marketing fixes most brands overlook'.

With great engagement and feedback, it was a pleasure to assist these awesome business owners with identifying thorough self audits and working out gaps, where they should prioritise their marketing efforts.

Thanks Kylie Lepri for the invitation. What a great group of business owners who truly make such a positive impact on so many lives.

15/03/2026

Happy Sunday creatives

07/03/2026

Hand up in comments if you use Ai to write your business captions for socials and other content marketing/comms ?

I'd be surprised if the majority of you don't have your hands up... I'm seriously curious, so comment below yes ✅️or no❌️.

Many of us use it for expediency and refinement (myself included on occasion), but reviewing your content and ensuring it's not blatantly ai is also important.

The Hills Police Area Command may have slipped up with this post. 🤭🫣 Woops!

But... They actually need to be commended for having a super funny tongue in cheek sense of humour in their brand voice, it creates interest and balance to their otherwise very serious content.

I actually enjoy reading their posts...although feel like possibly recently there's been some budget cuts on their content or their social media manager has been too busy catching the bad guys?

Share in comments do you use Ai to write your posts? Or like this one you'e currently reading, do you prefer to share your thoughts without refinement?

05/03/2026

Well… this was unexpected. 👀

Yesterday I received a call confirming we’re a Finalist in this year’s business awards.

The surprising part?

We didn’t enter. We didn’t campaign. We didn’t ask for votes. We didn’t share a single link.

This year, we intentionally chose to focus inward.

Refining. Tightening systems. Strengthening our strategy. Elevating how we support our Allied Health and wellness clients.

Less noise.
More depth.
More intention.

So finding out that people voted for us anyway?
That feels incredibly special.

Because it means the work is speaking for itself.

At Versatile Marketing, we’re deeply committed to helping practitioners grow with structure, compliance, clarity and ethical marketing foundations, not just pretty posts and quick wins.

To whoever took the time to vote without being prompted… thank you. Truly.

This one feels different.
And I’m very, very chuffed. 💛 Thank you to the beautiful people who voted for us.

This year we’re firmly in what I call our “refinement season.”

Less noise. More intention.

Tell me, are you in build mode or refine mode in your business right now?

22/02/2026

This is the easiest way to communicate right now, I have a red spy migraine... work today will be delayed.

No work or study right now. Sorry for inconvenience caused.

10/02/2026

How well do I want AI to know me vs how well does AI know me?!

I'm not usually one to follow the AI fun trends. I'm a deep thinker, a big picture person and yet equally as curious and excited by AI as I am tentative and concerned.

I'm not going to delve into my concerns here but happy to share them over a cuppa. 😘

I do enjoy understanding it from a content marketing perspective. This year one of my big focus areas to learn about and share with you too... is AEO and GEO. Combining these approaches with SEO will collectively increase brand visibility for search.

Today I had the pleasure of attending my first ever The Digital Picnic lunch and learn and I must say I'm fan girling even more after listening to the Agency owner Cherie Clonan share AEO and GEO advice. I was equally in awe of her openess to share about being a CEO as an Autistic PDAer, embracing and celebrating all that is her without fear of judgement, but instead with strong self awareness, and using that awareness to create success.

"Authority isn't given to you, its demonstrated relentlessly " Cherie TDP.
Now time to implement the learnings.

AEO and GEO have clearly changed the landscape for how us marketers do things, and I look through an additional compliance lens for Allied health so combining these all together will be an important next step.

As for the image... Chatty has done well. Especially as the desk is a bit scattered with post its and notes... (very realistic!) Did you notice I have extra hair?! And most importantly it has Versatile Marketing 's health and wellness officer not only in the image, but with his own name plate too! I think im going to have to get him one! In this instance I'm happy AI knows me and my work buddy. 😊

Did you join the "create me a caricature" bandwagon too? If so share your pic in the comments...id love to see!

26/01/2026

Happy Australia day :)

The species of shark that was spotted at both beaches is unclear. 📌 MORE: tinyurl.com/5n98wbfd

22/01/2026

Thank you Australian Marketing Institute for this fabulous intro workshop on GEO and search marketing.

I now have a place to start optimising my content and my clients content to be prepared for search habit transformations in AI.

Im also relieved to know that the SEO efforts have laid the foundations for GEO implementation and optimisation.

Did you know 77% of buyers journey uses AI in their early investigative stages!?

🤔I'd love to hear from practice owners... have you experienced customers saying they found you on Chat GPT or Grok or some other AI platform???

20/01/2026

Wishing our health and wellness officer a very happy 3rd birthday.

Thank you Arlo for being the most loyal and loving business buddy and providing calm in stress, reminding me to walk and being so damn adorable.

A shout out to one of our clients Jameela Walker from Empowering Kids Therapy and Bright Patch Cafe who shares her birthday with Arlo.

16/01/2026

Nothing to do with marketing but this made me laugh out loud and its been a tricky week.

So for anyone needing a laugh, this is for you.

27/11/2025

Feeling very grateful to a fellow small business owner who offered her office space for me to work today, as we're without power.

On another note...

𝗪𝗲'𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴: 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘂𝗯𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗼𝗿 🚀

Remote | Independent Contractor | Allied Health Focus

We're a boutique marketing agency specialising in compliant marketing for allied health & wellness practitioners, and we're looking for an experienced digital marketer to join our team!

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗗𝗼:

✅ Manage client social media accounts end-to-end

✅ Update websites (Wix essential, WordPress desirable)

✅ Liaise directly with clients and coordinate content

✅ Support neuro-diverse clients with patience & understanding

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱:

✅ Current ABN & own business structure

✅ Proven social media management experience

✅ Strong Wix skills

✅ Exceptional communication & time management

✅ Experience with neuro-diverse clients (highly valued)

✅ Own insurance & ability to quote/invoice per project

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗢𝗳𝗳𝗲𝗿:

💼 Ongoing project opportunities

📚 Training in allied health compliance

🏠 Flexible, remote working

🤝 Supportive agency environment

This is a genuine independent contractor role - you'll quote for each project and maintain full autonomy over your business.

Interested? Complete our EOI form: https://forms.gle/buE5mbHo66768zKH8

Australian-based preferred | Only shortlisted candidates contacted