Versatile Marketing

05/10/2026

Most business owners don't plan a rebrand. They wake up one day and realise the name or look they started with no longer fits what they do.

That's exactly what happened to me. I wrote about it for Flying Solo: how I knew I'd outgrown my original label, and what I'd do differently if I had my time again.

https://www.flyingsolo.com.au/marketing/branding/knowing-when-youve-outgrown-your-initial-label/

The big lesson? Plan it before you need it.

That's why rebranding is now part of what we offer at Versatile Marketing. Evelyne brings over 30 years' experience in web and branding. Belinda designs logos and branded assets that hold together across everything you put out. And I handle the planning, so your rebrand is a decision you make, not something you get caught out by.

Have you rebranded your business? What was the hardest part?

How do you know it's time to rebrand? Debbie Ricketts shares her experience.

29/06/2026

To our wonderful Allied Health and Wellness community,

At Versatile Marketing, "Support leads to success" is not just our tagline, it is the core of everything we do. We love providing true value to your practice and we deeply cherish the long-standing relationships we have built with so many of you over the years.

To remain as competitive and supportive as possible, we have proudly held our rates completely steady for several years, absorbing market shifts along the way. However, to ensure we can continue delivering the premium quality, dedicated service and high-standard results your brand deserves, we are implementing a standard 8% rate alignment across our services, effective from your first billing cycle on or after 1 July.

We sincerely apologise for the short notice on this update. Making this shift is not something we take lightly, but it is a necessity to keep pace with the current market and continue elevating the work we do for you every day.

We are incredibly grateful for your understanding, your immense loyalty and for trusting us to support your business journey.

Our door is completely open. If you have any questions at all about your upcoming services, please reach out via DM or email. We are always here to chat.
Warmly, Deb and the incredible Versatile Marketing team.

12/06/2026

There is nothing quite like being in a room full of people who are completely on fire for what they do.

​Earlier today, I had the absolute pleasure of attending a local in the Hills event, run by these incredible women Eva-Lotta Baad Peach Judy Howard Alice Bullivant.

As local mum, woman with health concerns of my own, with an interest to learn new ways to care for my ever changing self, and a marketing agency owner specialising in allied health and wellness, walking into that space felt like pure inspiration.

​Though I could only stay for a short while, I felt so privileged to listen to a few of the talks. Hearing these local founders and practitioners share their insights, their deep industry wisdom, and their vision for a healthier community was incredible.

It’s one thing to see a brand online, but it’s another thing entirely to hear the heart and soul behind the business in person. It reminded me exactly why I love doing what I do: helping passionate people like this amplify their voice and reach the people who need them most.

​A shoutout to Spicy Bean Café Hills Showground for creating a welcoming space. It was my very first time visiting, but it definitely won’t be my last. The coffee was absolutely amazing, and listening to the owner, you can just feel that vibrant, creative, entrepreneurial drive. It’s so inspiring to see local business owners lifting up other local business owners.

​To the brilliant speakers I heard (and those I missed before I had to run!)—thank you for sharing your energy and your expertise. The Hills District wellness community is truly something special.
​Let’s keep connecting, growing, and building together! 🤍

Pics patel temple the love of mum Paris Jade Soul to Soul

21/05/2026

I appreciate the time IBN Inc Julie Warner and various business owners took to attend my marketing workshop today, and the opportunity to present on a topic I think needs more attention.

Our discussion centered around trust, a fundamental component of successful marketing, in a fun and interactive manner. Through self-reflection, participants gained a deeper understanding of their professional image and areas where improvement is needed. I'm pleased to report that the feedback I've received was positive. And each person has homework to do.

10/05/2026

Wishing all mums a very happy mothers day today.

Being a mum is the biggest blessing in life and Im abundantly grateful to be able to guide and nurture my babies into adulthood and beyond.

Its not an easy journey, and I question whether Im doing enough, or the 'right' thing for them on the daily. They're the reason I started Versatile Marketing as it provides more flexibility.

I want to thank my own mum for doing her best to raise me to have the strong ethics, empathy, compassion and drive to walk my own path as I do today.

What is one word you would use to describe motherhood?
Whether its about your mum, mother figure or children... mind is Nurture

Pic: mothers day card i received from one of my girls today 😍

27/03/2026

I had the privilege of running a workshop for the Hills District Psychotherapist and Counsellors group, on trust signals in marketing and the '5 marketing fixes most brands overlook'.

With great engagement and feedback, it was a pleasure to assist these awesome business owners with identifying thorough self audits and working out gaps, where they should prioritise their marketing efforts.

Thanks Kylie Lepri for the invitation. What a great group of business owners who truly make such a positive impact on so many lives.

15/03/2026

Happy Sunday creatives

07/03/2026

Hand up in comments if you use Ai to write your business captions for socials and other content marketing/comms ?

I'd be surprised if the majority of you don't have your hands up... I'm seriously curious, so comment below yes ✅️or no❌️.

Many of us use it for expediency and refinement (myself included on occasion), but reviewing your content and ensuring it's not blatantly ai is also important.

The Hills Police Area Command may have slipped up with this post. 🤭🫣 Woops!

But... They actually need to be commended for having a super funny tongue in cheek sense of humour in their brand voice, it creates interest and balance to their otherwise very serious content.

I actually enjoy reading their posts...although feel like possibly recently there's been some budget cuts on their content or their social media manager has been too busy catching the bad guys?

Share in comments do you use Ai to write your posts? Or like this one you'e currently reading, do you prefer to share your thoughts without refinement?

05/03/2026

Well… this was unexpected. 👀

Yesterday I received a call confirming we’re a Finalist in this year’s business awards.

The surprising part?

We didn’t enter. We didn’t campaign. We didn’t ask for votes. We didn’t share a single link.

This year, we intentionally chose to focus inward.

Refining. Tightening systems. Strengthening our strategy. Elevating how we support our Allied Health and wellness clients.

Less noise.
More depth.
More intention.

So finding out that people voted for us anyway?
That feels incredibly special.

Because it means the work is speaking for itself.

At Versatile Marketing, we’re deeply committed to helping practitioners grow with structure, compliance, clarity and ethical marketing foundations, not just pretty posts and quick wins.

To whoever took the time to vote without being prompted… thank you. Truly.

This one feels different.
And I’m very, very chuffed. 💛 Thank you to the beautiful people who voted for us.

This year we’re firmly in what I call our “refinement season.”

Less noise. More intention.

Tell me, are you in build mode or refine mode in your business right now?