The Online Business Manager

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The Online Business Manager │ Rachelle Stirling
💫 Empowering small business owners
⚙️ Strategic Operations & Marketing
📍Newcastle 🇦🇺
⬇️ Get your FREE website review
linktr.ee/theobm.com.au

Tip #3 to reduce subscription costsEstablish shared access accountsManaging subscriptions can become costly for busines...
12/03/2025

Tip #3 to reduce subscription costs

Establish shared access accounts
Managing subscriptions can become costly for businesses with multiple team members, especially if you’re paying for multiple user licenses.

One workaround is to set up a shared access account with a generic login, such as [email protected], that numerous team members can use. This approach maximises the use of a single subscription, which can be particularly useful for software that doesn’t require personalised user data.

Do you do this in your business?

Marketing isn’t about guesswork—it’s about testing, analysing, and refining. Tracking your data helps you make informed ...
10/03/2025

Marketing isn’t about guesswork—it’s about testing, analysing, and refining. Tracking your data helps you make informed decisions so you’re not wasting time or money on what doesn’t work.

How to track and adjust your marketing strategy:
💡Use analytics tools – Google Analytics for website traffic, social media insights for engagement, and email marketing platforms for open rates
💡Set key performance indicators (KPIs) – Focus on specific metrics like conversion rates, and customer acquisition costs
💡A/B test your content – Experiment with different headlines, images, and CTAs to see what resonates best with your audience
💡Identify patterns and trends – Look at what’s working and double down on it; tweak or drop what’s not getting results
💡Adjust based on real data – If an email campaign gets high clicks, replicate its format; if a social post flops, try a different approach

Smart marketing is about data-driven decisions, not guesswork! Which metric are you focusing on this month? Drop it in the comments! 👇

Does day-to-day management feel like a chore?When you find yourself entrenched in managing your team daily, it pulls you...
06/02/2025

Does day-to-day management feel like a chore?

When you find yourself entrenched in managing your team daily, it pulls you away from your ability to innovate. This daily grind can stifle creativity and strategic thinking, which are essential elements for small business owners wanting to grow their businesses.

We can take over the reins of day-to-day management, freeing you to focus on achieving your vision.

Visit our website theobm.com.au to book your free consultation and take the next step to achieving your vision.

💡 Struggling with which brilliant idea to start with?Your mind is buzzing with possibilities, but how do you pick the on...
04/02/2025

💡 Struggling with which brilliant idea to start with?

Your mind is buzzing with possibilities, but how do you pick the one that’ll move your business forward the fastest?

That’s where we come in. Let’s cut through the overwhelm and turn those ideas into a clear, actionable plan. 🚀

✨ Prioritise your ideas strategically
✨ Identify what will have the biggest impact
✨ Create a roadmap to bring it to life

Visit our website theobm.com.au to book in your free consultation and take the next step to achieving your vision.

If every step forward in your business feels like you’re being pulled back, it’s indicative of being too bogged down in ...
30/01/2025

If every step forward in your business feels like you’re being pulled back, it’s indicative of being too bogged down in day-to-day operations. Growth is not just about moving forward; it’s about elevating and delegating so your business can operate independently of your continuous oversight. An OBM acts as the operational backbone, ensuring that your progress isn’t hindered by operational dependencies.

An Online Business Manager acts as the operational backbone, ensuring that operational dependencies don’t hinder your progress.

If you’re feeling tethered to your daily operations, head to our website theobm.com.au to see what having us as your strategy partner can do for your business.

🤔 Need a strategy partner to brainstorm with?Running a business can feel isolating, especially when you’re stuck in your...
28/01/2025

🤔 Need a strategy partner to brainstorm with?

Running a business can feel isolating, especially when you’re stuck in your head trying to figure it all out. Imagine having a trusted partner to bounce ideas off, explore new possibilities, and create a plan that actually works. That’s where we step in. 🙌

💡 Fresh perspectives on your challenges
💡 Tailored strategies to meet your goals
💡 The clarity you need to move forward

Visit our website theobm.com.au to book your consultation session today! Together, we’ll turn your ideas into a 90-day action plan 🗓

When growing your business, embracing your role as a Visionary is key. Focusing on big-picture goals allows you to steer...
27/01/2025

When growing your business, embracing your role as a Visionary is key. Focusing on big-picture goals allows you to steer your business towards success while delegating day-to-day tasks ensures smooth operations. This balance is fundamental for fostering sustainable growth and achieving your vision.

Visit our website theobm.com.au/blog to learn more.

In 1997, Apple were on the brink of bankruptcy and needed a $150M bailout from Microsoft. This investment helped stabili...
23/01/2025

In 1997, Apple were on the brink of bankruptcy and needed a $150M bailout from Microsoft. This investment helped stabilise Apple’s finances and restored investor and consumer confidence in the company.

Don’t fear collaboration—even your competition could become your supporter and ally.

You’ve built an awesome team comprising a Virtual Assistant (VA) and a few other team members or contractors. Despite th...
23/01/2025

You’ve built an awesome team comprising a Virtual Assistant (VA) and a few other team members or contractors. Despite this, you find yourself caught in a contradictory situation – the more your business grows, the less time you have to focus on further growth. This scenario is a clear sign that you’re ready for an OBM. An OBM manages your operations, allowing you to reclaim the time and headspace needed to strategise and grow.

If you don’t have time to focus on growing your business, visit our website theobm.com.au to see what having us as your strategy partner can do for your business.

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63 Ridley Street
Charlestown, NSW
2290

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