Business Results Program

13/02/2019

Today I'm going to talk about the life cycle of a business and how to get the most out of each cycle, while also extended the lifespan of your business.

The four different stages of a business life cycle are:
• Infancy
• Adolescence
• Growing Pains
• Maturity

We’ll talk a little about what each of these cycle’s means and how they can each help expand your business’ lifespan.

Infancy

This is generally considered the technician’s phase, which is the owner. At this point, the relationship between the business and the owner is that of a parent and new baby. There is an impenetrable bond that is necessary to determine the path your business will follow.
The key is to know your business must grow in order to flourish. You cannot stay in this stage forever.

Adolescence

In this stage you need to start bringing your support staff together to delegate in order to allow growth to happen. The first critical area is your technical person, as they need to bring a certain level of technical experience to the business. Then management of key areas needs to be considered – who will do what. This stage is all about planning for growth and the future.

Growing Pains

There’s a point in every business when business explodes and becomes chaotic. This is referred to as growing pains. It’s a good problem to have, but a problem nonetheless. You are faced with a number of choices:
• Avoid growth and stay small
• Go broke
• Push forward into the next cycle

Maturity

The last cycle is maturity, though this doesn’t mean the end of your business. Your passion for growth must continue in order for your business to succeed. You need to keep an entrepreneurial perspective in order to push your business forward. Key here is managed and sustainable survival, and ensuring the business remains viable.

You see how all four of these cycles are connected and depend on a strong foundation for each one of them, in order for your business to be and continue to be successful. All three of your key business roles (Technician, Manager & Entrepreneur),must work together to navigate through these cycles.

If you’re having trouble figuring out which of the key roles you fit into, or how to move to the next business stage, try our FREE test drive and work with one of our amazing coaches.

28/01/2019

Direct Response Marketing Wins every time!

Direct response marketing encourages an immediate response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do.

Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

So, what does direct response marketing look like? Well, it comes in many forms, including:

• Social Media Marketing
• Print ads
• Radio and TV ads
• Direct Mail
• Telemarketing

Some of the advantages of direct marketing are:
• A great way to use free time during lulls in business
• Productive way to communicate and empower you to
create more relationships
• Great way to up- and cross-sell to current customers
• Low cost way to rustle up new business quickly
• Used as leverage to turn small sales into large sales
• Supplement your current marketing program
• Cost-effective way to reach target markets
• Offers measurable results
• Reach outside your local area for new business
• Increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham

Direct response marketing is one of the best ways to launch your business on a large scale, and reach out to everyone in your target market whether they are in your local area or not.

Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.

23/01/2019

Check out our very special offer for our 6 week Profit & Cash Flow explosion Coaching Program. Due to overwhelming demand already, price is likely to increase any day now, so get in as soon as you can.

Practical hands-on step-by-step guidance with access to an Expert Coach you can speak directly to, not a bunch of theory found in most courses!

05/11/2018

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.

1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.

2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.

3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

1. Research potential customers, buyers, competitors and their preferred methods of distribution.

2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.

3. Follow up with your 3-step process from above.

4. Develop systems for contact follow through, quality control standards and customer service.

5. Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant.

Here’s another one I love from an icon:
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way. The tools offered in our FREE test drive offer these very same things.

Get Free business training video and pdf series here:
https://www.businessresultsprogram.com/myguidedtour/

Changing Lives through Changing Business!

The E-Learning Marketing System gives you the business-building tools and support you need based on your unique business needs.

11/10/2018

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing.

So, the two questions you have to ask yourself are:

1.What do people really want to buy from me?

2.What related products are they already buying?

Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

The basic concept is this:

You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.

Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.

As a result, you have an audience to market to and they generate an added value from their current base.

So, how do you figure this out? There is a formula from Jay Abraham you can follow with great success.

LV = (P x F) x N – MC

Here’s what it all means:

LV is the life time value of a customer
P is the average profit margin from each sale
F is the number of times a customer buys each year
N is the number of years customers stay with you
MC is the marketing cost per customer (total costs/number of customers)

Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers.

So, here’s your step-by-step process:

1.Find companies who already have the customer base you are looking for.

2.Negotiate an incentive for them to share that customer base with you.

3.Focus your marketing resources to this group of predisposed customers.

If you need help working through this process, check out our FREE test drive for the most comprehensive system of marketing tools and resources.

21/03/2018

7 Low Cost Ideas to Increase Your Leads

1)Make sure that your business reflects in all online and local business directories. These directories usually feature on page 1 of search engines. When writing about your business in these directories, focus on your ideal customer and the benefits to them of working with you.

2)Develop a referral strategy for your existing clients. Be specific and educate them on who you'd like them to refer. For example, say to them 'I wonder if you can help me out...Do you by any chance know anybody who.....(inserting whatever will make them think of your ideal client). So if you're a builder, you could say ' Have any of your friends talked about renovating their house but not got around to it yet?'

3)Add an opt-in page on your website, where potential clients will put in their name and email details in return for something, eg a free report, or free appointment. You'll then need to follow them up by email.

4)Keep in contact regularly with your existing customers. Develop a reason to contact them, to offer educational material, something useful for their situation, special offers, discounts etc. This will keep you top of mind

5)Think of other businesses that complement yours, and meet up with the owners to see how you can refer business to each other. Build these strategic alliances with regular contact and conscious effort to give before you get.

6)Write down a list of everyone you know or have ever met. Friends, family, ex work colleagues, doctor, fellow club or association members, dentist, plumber.... you get the idea. Are they potential business customers? Can you send them something that may make them a customer. After, all, they already know you. Start with your facebook, linkedin and other social media connections.

7) 'Who else benefits when you succeed?' Obviously suppliers, staff, banker etc. When you consider this question, you'll be able to come up with a list of people who will be highly motivated to refer others to you.

Bonus Profit increasing thought....'What one thing can you add to each and every customer sale, that will not only wow them, but could lead to an up-sell or cross-sell of another service or product you offer?'

If you'd like to chat with me to get more ideas at no cost, click here https://JasonGuy.as.me/QuickChat to book 15 minutes in my diary at a time to suit you.

Have an awesome day

Jason

Schedule your appointment online with Jason Guy

03/07/2017

Why are you running your own business rather than getting a job? 8 quick questions you should consider...

1)Vision - What do you really want to achieve and by when?
2)Goal Setting - What steps can you take each day, week & month to move you closer to your vision? Include personal goals, business goals and financial goals
3)Do you have somebody to assist you and to hold you accountable to achieve your goals?
4)Flexibility - Are you able to take time off without losing income? Can your business run without you? If not then you have a job, not a business. This is fine as long as you understand and intended that.
5)Do you have a reason why somebody should do business with you and not your competitors?
6)How are you doing in business? What would your past and current customers say about you?
7)Can you describe your ideal customer?
8)Do you know where to find your ideal customers, and do you have an easy way to attract these customers whenever you want more of them?

03/07/2017

Grab your free report 'The Fastest Way to Double Your Business Income' click www.businessresultsprogram.com

02/07/2017

Does your Business make you the Income you want? Do you get the time off that you need for your family, or to take holidays? Start the new financial year on the right track!

Get your FREE report 'The Fastest Way to Double Your Business Income' www.businessresultsprogram.com