Flux Creative

12/05/2026

Creating vector files from AI generated logos

Ok, so you've generated a fantastic looking AI logo, which is typically a rasterised image (made of pixels), but you’ve found that it doesn’t look very good when enlarged or printed. Typically AI generated logos are only good for viewing at about business card size at best, because they are limited by their image resolution (density of pixels per inch or cm). These pixels only work if the naked eye cannot see them.

All professional logo artwork is created in what is called vector format. Vectors are computer graphics that are created directly from geometric shapes, made up of points, lines and curves. This method is essential for a logo graphic because it then becomes infinitely scalable, so you can enlarge it to any size (from a business card to a billboard) without losing quality or becoming pixelated. The only limitation is that they are not suited to emulating a complex photograph but they are perfect for flat shapes which is what logos tend to be.

There are a few options if you’re wanting to convert an AI generated logo into a vector graphic. Read our article below.

AI generated logo designs can be very seductive, and enticing for a new business owner, they can seem cheap and quick but most programs struggle with creating the final print ready vector artwork required for high end reproduction.

28/04/2026

Ecommerce and Online Marketing setup for Startups

Launching an eCommerce website for a startup means that you are starting from scratch and most likely have no or a very little audience.

The foundation should be based on a strong branding and a user-friendly, SEO-optimised website.

Success also depends on a holistic multi channel approach. By integrating marketing automation, Meta and Google Ads, KPI tracking and customer-focused content into one unified strategy, startups can get huge benefits. These include streamlined operations, maximising your return on investment and delivering a consistent brand experience across every customer touchpoint.

When resources are limited, aligning all marketing efforts ensures that each initiative directly supports growth, efficiency and long-term success.

Read or article:
https://www.fluxcreative.com.au/insights/ecommerce-and-online-marketing-setup-for-startups

Success also depends on a holistic multi channel approach. By integrating marketing automation, Meta and Google Ads, KPI tracking and customer-focused content into one unified strategy, startups can get huge benefits.

17/03/2026

Don’t Throw Money Away! Manage your Google Ads Account Properly.

Google Ads management involves planning, creating, running, monitoring and optimising paid advertising campaigns on the Google search engine.

It’s not uncommon for businesses to begin by managing Google Ads on their own, only to later find the results falling short of expectations and costs going up.

Proper Google Ads management addresses the issue of the underperforming “set-and-forget” approach into a data-driven, high-returning investment of a complex advertising expense.

We have outlined some key reasons below why professional Google Ads account management is critical for a successful advertising outcome.

Read article at: https://www.fluxcreative.com.au/insights/don-t-throw-money-away-manage-your-google-ads-account-properly

Google Ads management involves planning, creating, running, monitoring and optimising paid advertising campaigns on the Google search engine. Proper Google Ads management addresses the issue of the underperforming “set-and-forget” approach into a data-driven, high-returning investment of a compl...

22/02/2026

How does the Facebook algorithm work for organic posts?

In 2025 Facebook’s algorithm has become an AI-driven discovery engine designed to show content that users are more likely to enjoy and engage with.

This shift is a big change for creators, brands and users, because what we see is now guided less by who we know and more by what Facebook’s AI engine predicts you’ll find engaging.

It also focuses more on short-form video, especially Reels, and favors original, high-quality content that encourages conversation and private sharing.

Showing users content from accounts they don’t follow is also a new approach.

The way Facebook is evaluating content is still a four-step process:
- Inventory (all available posts)
- Signals (data about the post and user)
- Predictions (how likely the user is to engage)
- Relevance Score (content ranking system)

Read article at: https://www.fluxcreative.com.au/insights/how-does-the-facebook-algorithm-work-for-organic-posts

In 2025 Facebook’s algorithm has become an AI-driven discovery engine designed to show content that users are more likely to enjoy and engage with. This shift is a big change for creators, brands and users, because what we see is now guided less by who we know and more by what Facebook’s AI engi...

05/02/2026

How does the Instagram algorithm work for organic posts?

The Instagram algorithm for organic posts isn’t a single equation. It’s a collection of algorithms designed to respond to how users engage with different features.

The algorithms have one goal, to make users stay on the app longer, by delivering content they'll find relevant and interesting.

This is achieved by analysing user behavior and prioritising content based on ranking signals. I have listed some of the key ranking factors below.

Read article at: https://www.fluxcreative.com.au/insights/how-does-the-instagram-algorithm-work-for-organic-posts

12/12/2025

We would like to wish you a very Merry Christmas and a Safe and Happy New Year.

We thank you for your continued support and look forward to a healthy and prosperous 2026 for all.

Greetings from the team at Flux Creative.

26/11/2025

How to optimise a website for AI Powered Search

From Google’s Search Generative Experience (SGE) to AI chat platforms like Gemini, ChatGPT, Perplexity and Microsoft Copilot, Artificial Intelligence is rapidly changing how web users find products, services and information.

Unlike traditional search engines, AI-powered search provides direct, conversational answers, summarised insights and brand recommendations, often without the user ever clicking through to a website.

While traditional SEO still matters, new strategies are required to ensure your brand is featured in AI responses.

To stay competitive, businesses must rethink their optimisation strategy.

Below are some guidelines on how to optimise websites for the new world of AI-powered search results.

Read article at: https://www.fluxcreative.com.au/insights/how-to-optimise-a-website-for-ai-powered-search

17/11/2025

How does the LinkedIn algorithm work for organic posts?

LinkedIn’s organic post algorithm is designed to prioritise content that drives meaningful engagement and keeps users on the platform.

Read article at: https://www.fluxcreative.com.au/insights/how-does-the-linkedin-algorithm-work-for-organic-posts

28/10/2025

How much should a small to medium sized business spend on marketing?

Marketing is essential for every business, no matter the size or industry. Without it, potential customers may never know your brand exists. Marketing not only increases visibility and sales but informs potential customers about your products or services. It also helps to build trust and credibility in your business.

The amount a small to medium-sized business (SMB) should spend on marketing can depend on various factors, but a common benchmark is 5% to 10% of gross revenue.

5% if you’re aiming to maintain your current position or 7% to 10%+ if you’re wanting to grow or expand into new markets.

Read article at: https://www.fluxcreative.com.au/insights/how-much-should-a-small-to-medium-size-business-spend-on-marketing

15/09/2025

Why a good user experience is important for your website

User Experience (UX) refers to the overall experience a person has while interacting with a website.

Think of it as the entire journey a visitor takes when they land on a site. How easy it is for them to navigate the pages and to achieve their goals. A good website UX makes this journey smooth, efficient and enjoyable.

The core aim of good UX is to minimize friction between the users and their goals, whether it's finding information, accessing contact details, signing up, or making a purchase.

Read article at: https://www.fluxcreative.com.au/insights/why-a-good-user-experience-is-important-for-your-website