LPPR

24/09/2021

A good read as I prepare to move into a role with a new organisation...

Trevor Young's ‘Content Groups’ model helps marketers, PR people and business owners clarify their thinking around the content they (want to) produce.

12/08/2021

https://mumbrella.com.au/the-80-20-view-the-long-read-how-to-accelerate-the-vaccine-rollout-with-a-data-led-media-planning-approach-697644?utm_source=Adestra&utm_medium=email&utm_term=&utm_content=READ%20MORE%20%C2%BB&utm_campaign=Mumbrella%20Daily%20-%2012%2F08%2F21

With most of the country in lockdown last week the mood was pretty bleak. For me it was lockdown #6, with Melbourne unfortunately being a city that has experienced more of this public health response than most cities in Australia.With vaccines now being touted as the only way out of both lockdowns a...

08/04/2021

Maintaining a dynamic branded digital newsroom can be a smart move from a PR and communications perspective for many businesses.

01/11/2020

You can throw lots of cash at a campaign, but unless you really understand your audience it will be for naught.

Despite outspending all the other parties on paid social media advertising, Clive Palmer's United Australia Party failed to pick up any seats — attracting just 11,853 votes as of last night.

More on Queensland's election winners and losers: https://ab.co/31Xh8gv

22/05/2020

22/05/2020

When COVID19 rudely interrupted our Q1, we all had a choice. A choice of how to respond to a crisis. A choice of how to lead our teams and a choice of how to best pivot.Sporting codes though have been a little slow off the mark with their innovation.Enter Supercars with a great concept, an …

07/05/2020

Deadly Choices is producing amazing content right now ... but this might be one of my favourites. Fully scripted and filmed by BB - we only added the tops and tails to it.

17/10/2019

Our Watch has released guidelines for reporting on domestic violence matters.

Our Watch's Tarang Chawla talks about coping with both the loss of his little sister and the simultaneous media ambush.

09/05/2019

Oops.