Vanessa McDonald

Vanessa McDonald Helping beauty & skin clinic owners fix revenue leaks with retention-first strategy. Known for skin journey marketing & confident, momentum-led growth

SMC is Australia’s Only Marketing Agency Specialising in Client Retention for Beauty Salons & Skin Clinics. We get your business. We know you want to perform more facials. We understand the treatments & skincare brands you offer. We are committed to the professional beauty & skin clinic industry. We are your marketing team. IS THIS YOU?

• You're a passionate therapist, and you love treating skin.

You're a dedicated leader with a team you are developing & committed to educating. Your goal is to limit your time in the treatment room and work on your business.


• You pay for an industry-specific point-of-sale software program every month but do nothing with it when it comes to the system's marketing features. You know there is untapped potential to make more money in your database which, is underutilised.


• You've accepted if nothing changes, your business will always fall short of its full potential. You're ready to take the excellent beauty salon you have built to THE NEXT LEVEL. There's no question that you are great at what you do; however, you feel stuck when marketing. ENTER THE SMC AGENCY TEAM! Salon Marketing Creative Agency's primary focus is to help beauty salons increase their revenue using the most valuable asset they own - the client database. Take "marketing" off your to-do list and put it onto ours, today! Check us out today! https://www.smcagency.com.au/

Implementation. Content. Ads. Design. Executive support. Each role has ownership. Each role has support. Each role opera...
12/03/2026

Implementation. Content. Ads. Design. Executive support.

Each role has ownership. Each role has support. Each role operates inside weekly rhythm.

This isn’t freelancers stacked together. It’s a department.

06/03/2026

Remote teams don’t fail because people lack talent.

They fail when roles are unclear, communication is reactive, and there’s no clear system for how work gets done.

Installed™ builds the structure first — clear roles, clear processes, and clear reporting.

Talent matters. Structure makes it work.

Activity feels productive. Capability builds revenue.Installed teams track KPIs, cost per lead, conversion stages, reven...
04/03/2026

Activity feels productive. Capability builds revenue.

Installed teams track KPIs, cost per lead, conversion stages, revenue impact — weekly.

Marketing earns its seat through numbers, not noise.

02/03/2026

They weren’t small. Four locations, sixty staff, twenty-five years in business.

But their marketing was handled by different people in different places, with no single team responsible for it.

So in 16 weeks, we built them a proper in-house marketing team. Recruited, trained, and structured.

Installed™ replaces outsourcing with ownership.

25/02/2026

A therapist posting between treatments. A receptionist editing Canva at lunch.

It works — until you grow.

Spare-time marketing collapses under scale.

Installed™ replaces improvised effort with structured capability. We recruit, train, and embed your marketing department in 16 weeks.

A structured team protects performance.

24/02/2026

Renting looks like:
• Agencies on retainers
• Freelancers on Slack
• Strategy outside the business

Installed™ looks like:
• Ownership
• Embedded team
• Internal capability

Explore Installed™

20/02/2026

Mother’s Day is one of the biggest sales opportunities of the year for clinics.

In this masterclass on March 10, Vanessa will show you how to structure your campaign properly, not last-minute, not reactive.

If you want this year to feel planned instead of pressured, join us.

Comment "MOTHER" to get the invite!

Or sign up here: bit.ly/sms-mday-masterclass

10/02/2026

Installed™ includes a custom AI engine trained on:
• your brand
• your tone
• your treatments
• your compliance
• your systems
• your content architecture
• your locations
• your campaign history
• your clinic’s internal SOPs

It also contains:
• decades of Vanessa’s industry-specific strategy
• full-spectrum marketing intelligence
• a planning engine
• a tone guardian
• a question-and-answer expert
• a quality-control layer
• onboarding support for new team members

This isn’t automation.
It’s internal intelligence.

A strategist inside the workflow — available to the team every day.

Explore Installed™

07/02/2026

Installed recruitment isn’t about filling roles.
It’s about building teams that last.

Selection. Vetting. Testing. Cultural alignment.
That’s how you engineer stability — not turnover.

This is why our teams stay for years, not months.

Remote teams don’t fall apart because of skill. They fall apart because of selection.Installed™ recruitment removes the ...
05/02/2026

Remote teams don’t fall apart because of skill.
They fall apart because of selection.

Installed™ recruitment removes the guesswork:
 • specialist recruitment professional
• years sourcing Philippine digital talent
• curated talent pool
• behavioural vetting
• cultural intelligence
• technical testing
• role-fit filtering
• second-round interviews with Vanessa
• red-flag / green-flag evaluation
• proven long-term retention

Only one candidate has ever not stayed — and they left for a high-paying full-time role outside the industry.

We don’t find people.
We build teams.

Explore Installed™

Installed™ doesn’t hire “a marketing person.”It installs a department.Most clinic groups receive:• a Project Manager / A...
04/02/2026

Installed™ doesn’t hire “a marketing person.”

It installs a department.

Most clinic groups receive:
• a Project Manager / Automations Lead
• a Social Media + Paid Ads Manager
• a Content Creator
• a Graphic Designer
• a VA supporting the director

Five roles.
Sixteen weeks.
One internal department — trained, aligned, and built for scale.

This isn’t outsourcing.

It’s ownership.

Explore Installed™

Every external model eventually breaks: • agencies rotate staff • freelancers move on • VA agencies overcharge • interna...
03/02/2026

Every external model eventually breaks:

• agencies rotate staff
• freelancers move on
• VA agencies overcharge
• internal attempts overwhelm the team
• campaigns get reactive
• tone becomes inconsistent
• no one owns the rhythm

Sustainability comes from inside:

• a real department
• clear roles
• trained team members
• defined workflows
• weekly rhythm
• internal strategist (AI)
• consistent decision-making

Installed™ builds the only model that scales long-term: internal capability.

Address

PO Box 2007
Clovelly, NSW
2031

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Our Story

We respect the value and integrity of skin treatments and therapists through marketing.

Hello and welcome to the SMC page! We are so glad you are here!

Do you own a full-service Beauty Salon or Skin Clinic, and are striving to position your business as a premium brand? Are you sick and tired of feeling the pressure to discount your treatments to attract new clients and stand out amongst all the noise on social media? Are you at a point where you refuse to compete based on offering the lowest price? You've landed on the right page! At Salon Marketing Creative Agency, we are your industry-specific marketing team! We are experts helping clinic owners like you to market and grow a healthy skin business through direct marketing strategies, which, are proven to work based on actual results achieved by REAL salons!

We achieve results for you through direct marketing strategies using the most valuable asset your business owns - your database.