Claystone Marketing

Claystone Marketing Indigenous owned one stop marketing consultancy for all your organisations strategic and creative communications needs.

The Claystone brand is representative of First Nations people as the name "Claystone" is symbolic of the land and earth of which Indigenous people have walked for thousands of years.

Close the Gap on Racism: The nation’s peak body representing First Nations media organisations has proposed the creation...
26/06/2026

Close the Gap on Racism: The nation’s peak body representing First Nations media organisations has proposed the creation of a 'Black Media Watch' unit, saying it could play a critical role in holding media outlets to account for racist and stereotypical coverage of Indigenous people.

The recommendation was made by First Nations Media Australia (FNMA), who represent community controlled Indigenous media across Australia including four-member television stations, 29 radio stations and 120 remote indigenous broadcasting services.

The proposal is contained in one of the hundreds of submissions made to the ongoing parliamentary inquiry into racism and hate experienced by Aboriginal and Torres Strait Islander peoples.

In calling for a ‘Black Media Watch’ unit, FNMA described it as a ‘potential game changer’ in terms of racism as propagated through mass and social media channels.

“A First Nations Media Watch Unit would give anti-racism strategies institutional teeth - transforming individual complaints into a systemic, documented, public record of accountability,” they wrote.

In addition to establishing the unit, FNMA called on the federal government to fund and sustain a suite of targeted initiatives delivered through, and in support of, First Nations media.

These included truth-telling programs, online safety education, anti-racism public awareness campaigns and stronger laws prohibiting hate speech.

Read full article

https://www.sbs.com.au/nitv/the-point/article/a-black-media-watch-this-peak-organisation-says-its-time/3dur9jf9t

Claystone Marketing recently worked with a client to refine their messaging and improve how they presented their service...
25/06/2026

Claystone Marketing recently worked with a client to refine their messaging and improve how they presented their services online before EOFY.

The result was clearer communication, stronger engagement, and renewed confidence in their brand.

Sometimes fresh perspective makes all the difference.

100% Aboriginal owned | Supply Nation Certified

Claystone Marketing The businesses that act early often create the strongest momentum heading into the new financial yea...
22/06/2026

Claystone Marketing The businesses that act early often create the strongest momentum heading into the new financial year.

Waiting too long can mean missed opportunities, rushed decisions, and unclear planning.

Small actions taken now can make a big difference later.

100% Aboriginal owned | Supply Nation Certified

Claystone Marketing loves this satirical editorial from Gammon News Major non-Indigenous consultancies and contractors h...
19/06/2026

Claystone Marketing loves this satirical editorial from Gammon News

Major non-Indigenous consultancies and contractors have raised concerns about the updated Indigenous Procurement Policy released this month, which from 1 July 2026 requires Indigenous businesses to be at least 51 per cent First Nations-owned and controlled to access the IPP, replacing the previous threshold which had allowed firms with considerably less Indigenous ownership to access procurement targets. NIAA

“This will create significant compliance burdens for businesses that have built entire procurement strategies around being just under the bar,” a senior industry spokesperson said. “Many of our member firms have invested heavily in obtaining the precise level of Indigenous ownership required to be classified as an Indigenous business without actually being one.”

The Indigenous Procurement Policy was introduced in 2015 to stimulate genuine Indigenous entrepreneurship. Since 2015 and as at February 2026, the IPP has generated over $13.5 billion in contracting opportunities, generating concern in some quarters that not all of that money has reached Indigenous businesses. NIAA

A spokesperson for one major contractor said the firm had been “actively reviewing” its ownership structure to ensure compliance.

“We are looking at a number of options,” the spokesperson said. “These include partnership restructures, equity reallocations, and, in some cases, becoming an Indigenous business in a meaningful way, which we acknowledge is the more difficult option.”

Questions are being raised over the effectiveness of the federal government's Indigenous Procurement Policy, with claims...
14/06/2026

Questions are being raised over the effectiveness of the federal government's Indigenous Procurement Policy, with claims 'black cladding' is undermining billions of taxpayer money invested in the sector.

Black cladding is when a non-Indigenous business appears to be Indigenous controlled to access contracts and policies reserved for First Nations businesses.

What's next?

Changes to the Indigenous Procurement Policy will come into effect on July 1, but there are concerns they won't go far enough to tackle black cladding.

Read full story

The opportunity to start a business that had Indigenous employment and training at its centre was something Wonnarua man Scott Franks couldn't turn down.

It was a proposal that appealed to his cultural obligations and meant he could turn a profit while helping other First Nations people get a leg up.

"[Indigenous people] establish a business so that our core principles of sharing and caring evolve. It's for the next generation. We always think like that," Mr Franks said.

An archaeologist and environmental consultant, Mr Franks had two decades of business experience running his own consultancy before he was approached to be part of a new business.

In 2021 Glad Indigenous was created, a joint venture between Glad Holdings (part of the Glad Group of companies) and Scott Franks to service contracts for cleaning and security of government buildings.

Read the full article

https://www.abc.net.au/news/2026-06-15/indigenous-procurement-policy-black-cladding-/106790390?utm_source=abc_news_app&utm_medium=content_shared&utm_campaign=abc_news_app&utm_content=link

Claystone Marketing Close the Gap on Social Media Racism For the past week and half, the social media feeds of many Abor...
13/06/2026

Claystone Marketing Close the Gap on Social Media Racism

For the past week and half, the social media feeds of many Aboriginal and Torres Strait Islander people have been flooded with clips from the same video, posted by a self-declared Australian comedian.

This video shows a white woman wearing a fur coat with white dot painting on her face. She refers to herself as “Aunty Lisa”, and claims that she is Aboriginal, after ticking yes on an Aboriginal identity form.

At the end of the video, she says, “I am Aboriginal, end of story”, before sniffing a red jerry can, in an apparent reference to petrol sniffing, a serious issue affecting some Indigenous communities.

For First Nations people, this is not, sadly, an unusual experience. Online racism is growing, bubbling up through social media algorithms that reward and promote divisive content.

A federal parliamentary inquiry into racism, hate and violence directed at Aboriginal and Torres Strait Islander peoples received more than 420 submissions, many of which describe an increasingly toxic online environment.

The Australian Human Rights Commission, in its submission, recommended the government introduce a digital duty of care to require social media companies to “identify, assess and mitigate foreseeable risks arising from recommender systems and monetisation practices that incentivise the amplification and normalisation of racist narratives”.

Guardian Australia read hundreds of submissions to the inquiry.

13 Yarn Going through a tough time?

We're here to yarn.

If you, or someone you know, are feeling worried or no good, we encourage you to connect with 13YARN on 13 92 76 (24 hours/7 days) and talk with an Aboriginal or Torres Strait Islander Crisis Supporter.

Read the full article

https://www.theguardian.com/australia-news/2026/jun/13/online-racism-mental-health-first-nations-australians-social-media-ntwnfb?CMP=Share_iOSApp_Other

NACCHO Aboriginal Health Australia
Reconciliation Australia

Close the Gap on Diphtheria ……get vaccinated ! Get your social media resources here
12/06/2026

Close the Gap on Diphtheria ……get vaccinated !

Get your social media resources here

100% Aboriginal owned and Supply Nation certified Claystone Marketing “ Small changes can create big impact.” Clearer m...
12/06/2026

100% Aboriginal owned and Supply Nation certified

Claystone Marketing “ Small changes can create big impact.”

Clearer messaging, updated visuals, stronger calls-to-action — these are often the simple improvements that help businesses build momentum before EOFY.

Sometimes it’s not about doing more, but doing things more clearly. 100% Aboriginal owned | Supply Nation Certified

On 12 June 1988, the Barunga Statement was presented to Prime Minister Bob Hawke, calling for recognition, rights and se...
12/06/2026

On 12 June 1988, the Barunga Statement was presented to Prime Minister Bob Hawke, calling for recognition, rights and self-determination for Aboriginal and Torres Strait Islander peoples.

Today, it remains an important reminder of the leadership, vision and advocacy that continue to shape Australia's reconciliation journey.

Thank you Evolve Communities for sharing



Katie Kiss - Social Justice Commissioner

Address

Doug Knight Street
Coffs Harbour, NSW
2450

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

Website

Alerts

Be the first to know and let us send you an email when Claystone Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Claystone Marketing:

Shortcuts

Share

Category