Paper Giant

27/08/2026

Money carries emotional weight, especially when it's tied to something as significant as buying a home. Assemble, a property developer bridging the gap between renting and owning, wanted to offer genuine financial coaching to help customers save for a deposit, but needed to know what would actually help. We spoke with future residents, financial coaches and experts to find out.

The result was a bespoke coaching model built around seven flexible learning modules, each grounded in the psychological and emotional realities of saving for a home. Assemble's team now uses it as a playbook, shaping the service around residents rather than the other way round.

Read more: https://papergiant.net/work/assemble-housing-financial-coaching

Assemble Housing. We worked with Assemble, a community and sustainability-focused property development and management...

25/08/2026

In life insurance, products and pricing often look the same across providers. What actually tips an adviser's recommendation is how easy the insurer is to deal with, how fast, how transparent, and how painless the experience is. We partnered with AIA to redesign their adviser experience from the ground up, uncovering four distinct adviser types along the way and moving beyond a one-size-fits-all model.

The result was an interactive prototype, tested across nine feedback sessions with advisers and support staff. As one AIA team member put it, the number one question they heard was "when can we have it?"

Read more: https://papergiant.net/work/leapfrogging-the-competition-with-a-superior-adviser-experience

AIA Insurance. AIA needed to stand out in a crowded life insurance market. We partnered with their team to redesign...

20/08/2026

Retirement decisions are easy to put off. They're complex, they involve more money than most of us have managed at once, and they sit uncomfortably close to ageing. We saw this clearly in research with 30 people aged 57 to 65, done in partnership with UniSuper.

That research shaped Pots for Purpose, a five-to-ten-minute tool that helps members picture how their super could be divided across everyday living, big spends, emergencies and what they leave behind. It's a small, low-stakes way to start a conversation people tend to avoid.

Read More: https://papergiant.net/work/unisuper-retirement-choice-experience

We partnered with UniSuper to design and test Pots for Purpose — a self-guided tool helping members approaching retirement plan how they'll use their super.

18/08/2026

The financial decisions that matter most are often the ones we avoid. For people approaching retirement, choices about superannuation, insurance or budgeting carry real weight, they involve more money than most of us have ever managed, and they sit uncomfortably close to ageing.

This month, we're sharing three projects about designing for those moments: a retirement planning tool built with UniSuper, an adviser experience redesigned with AIA, and a financial coaching service created with Assemble. Each one starts from the same idea that good design can make hard financial decisions feel a little more human.

Read more: https://papergiant.net/sectors/financial-services

Money touches every part of people's lives — from daily spending decisions to long-term plans for housing, retirement and education.

13/08/2026

Here’s one question worth sitting with and one we'd genuinely like to hear your thoughts on.

What would your service look like if it was designed for the person who never logs in?

Not your power user. Not the one who reads every email. The one who signed up once and disappeared. Who only shows up when something's gone wrong. Who never shows up at all.

We think that person often knows more about where a service breaks down than anyone else.

At Paper Giant, we help organisations sit with questions like this one, then design something better because of it. Get in touch with Paper Giant if you'd like to think it through with us.

28/07/2026

A strategy can be evidence-based, carefully considered, and well written, and still miss the people it's intended to support.

Working with Beyond Blue, we brought community members with lived experience into the process to test not just the strategy, but the language behind it. See how those conversations helped shape a strategy that speaks with people, not at them: https://papergiant.net/work/beyond-blue-strategy-community-validation

Beyond Blue. We partnered with Beyond Blue and 18 people with lived experience of mental health challenges to...

21/07/2026

Transformation strategies are more likely to succeed when the people expected to deliver them help shape them from the beginning.

For Alfred Mental & Addiction Health, that meant bringing together leaders, clinicians, partners, and people with lived experience to create a shared direction for the future. Explore how a participatory approach built alignment, ownership, and a clear path for change: https://papergiant.net/work/alfred-health

Alfred Health. We partnered with Alfred Mental & Addiction Health (AMAH) to design a transformation strategy for...

14/07/2026

Healthcare is one of the most complex systems we all depend on. Improving it takes more than good intentions; it takes deep research, collaboration, and a willingness to design with the people closest to the challenges.

Discover how we're helping health organisations design services that work better for patients, practitioners and communities: https://papergiant.net/sectors/health

Access to high-quality healthcare is a fundamental human right. Explore Paper Giant's health case studies and insights.

09/07/2026

Some questions are worth sitting with a little longer. The answers aren't always obvious, but they can change how you think about the people you serve and the choices you make.

02/07/2026

This problem is not unique to TAC. It shows up in many organisations dealing with change, complexity, and competing priorities from government agencies and infrastructure programs to healthcare, universities, and large businesses.

The answer is not always another newsletter, intranet update, or all-staff email. Sometimes the bigger opportunity is to rethink how communication is requested, planned, prioritised, and measured.

Head to our website to see what this looked like at TAC, and what changed.
https://papergiant.net/work/tac-internal-communications-strategy