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Nature B&T's Research Agency of the Year in 2018 & 2020, and Research Society Effectiveness Award in Innovation Winner in 2021. Nature is in the business of tomorrow.

We inform the tomorrow for our clients while ensuring positive change to the tomorrow of our people, our community, and our environment. We exist to provide evidence-based insights to a range of client organisations to help them make more informed business and marketing decisions. Our work helps clients build great brands and compelling products and services, and to deliver exceptional customer experience and service.

What’s been happening at Nature lately?We closed the financial year, turned 20, doubled the Melbourne office and launche...
08/10/2026

What’s been happening at Nature lately?

We closed the financial year, turned 20, doubled the Melbourne office and launched Aurora 2.0, our own AI built for the way we do research. Lizi Pritchard and John Crowley became Partners, four more were promoted and nine joined the team.

We also saved 39 lives at a blood drive, food prepped with FareShare, ran for Safe Steps and Dandelion Support Network, and marked R U OK? Day.

Plus 18 L&D sessions, 20 Tools Down Thursdays, 38 birthday cakes and footy tipping finally settled.

Swipe through for the detail.

09/09/2026

Introducing Nature’s new Melbourne office.

Same address, twice the space. We knocked down the walls and now have room to grow.

We asked the team what they like about it. The meeting rooms, the space, the pool table.

For Shawn, Nature’s resident pool shark, the one downside is the longer walk from his desk to the table.

New space. Next chapter.

🤩🍾🪩Pictures from Melbourne’s EOFY Party!! 🎉💃🕺Out of the office into the chaos 🚀
20/08/2026

🤩🍾🪩Pictures from Melbourne’s EOFY Party!! 🎉💃🕺

Out of the office into the chaos 🚀

23/07/2026

Seven years of running for Safe Steps 🏃

Nature runners took on Run Melbourne on Sunday. PBs, medals, and one very close finish.

Safe Steps is Victoria’s only 24/7 family violence response centre. It’s not too late to donate, link in bio 💙

A few highlights from March at Nature.We marked International Women’s Day with a fireside chat featuring Kristin Luck, s...
08/04/2026

A few highlights from March at Nature.

We marked International Women’s Day with a fireside chat featuring Kristin Luck, shared the first piece of work from Nature: Next with State of the Nation, and spent time with students at Monash through the MMSS event.

Alongside that, we celebrated Jed’s first year at Nature, welcomed Fayaaz, and made it official with Nagi joining us permanently.

A good month of thoughtful conversations, strong work, and time together as a team.

07/04/2026

One year of Jed Larwood at Nature.

Jed was our second qual hire, and a big part of what turned qual into a team. A year later, that team has grown from two to eight.

He has played an important role in shaping the practice as it has grown, bringing thoughtful leadership, genuine curiosity and a clear point of view on what great qual can unlock.

This video offers a glimpse into how Jed thinks about qual, the evolution of the team, and what the last year has looked like.

Thanks, Jed. We’re very glad you’re here.

State of the Nation 2026 is live. Our first Nature: Next report. We tracked the attitudes, values and behaviours of 2,28...
07/04/2026

State of the Nation 2026 is live. Our first Nature: Next report.
 
We tracked the attitudes, values and behaviours of 2,283 Australians against a baseline stretching back to 2020. The picture that emerges is one most marketers will recognise, even if they haven’t yet put a number on it.
 
A few things that stood out:
 
→ Exhaustion is the emotion that won’t shift. People are less afraid and less confused than they were during COVID. But they are barely more energised.

→ Long-term financial security has become the dominant priority, overtaking family health for the first time since we started tracking.

→ Sustainability has slipped. Not because values changed, but because affordability and self-preservation moved to the front of the queue.

→ 76% say it is harder to know who to trust. Your customers are filtering harder than ever.
 
For brands, the opportunity is not to speak louder. It is to show up more simply, reduce friction, and feel human in a world that increasingly doesn’t.
 
Swipe through the carousel for the key findings. You can request access to the full report on our website.

It’s been a summer of momentum at Nature.Work we were proud to put into the world. Rooms we showed up in. New faces join...
10/03/2026

It’s been a summer of momentum at Nature.

Work we were proud to put into the world. Rooms we showed up in. New faces joining the crew. Wins worth celebrating. And the everyday stuff in between, the colour block party, tennis, pancakes in the office, learning and sharing, and the little rituals that make Nature feel like Nature.

Here’s our wrap of what summer 25/26 looked like at Nature. ⬆️

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