Tori Kopke - The Rural Business Coach

Tori Kopke - The Rural Business Coach Tori Kopke is a Rural Business Coach that combines proven strategies with a twist of innovation.

Tori Kopke has over 10 years experience in marketing with a passion for growing small businesses and helping them reach new markets. With experience from small local businesses to international corporations, she comes prepared to amend services to meet the size and scope of your projects. Let's work together to find a creative and compelling way to share your story and impact your audience. Locate

d in the Wheatbelt of Western Australia, Tori has a unique ability to understand the demands and needs of regional businesses. We believe all small business owners should have the ability to build a profitable and sustainable business- no matter their location.

Slightly unhinged things I am totally okay with doing in my business.• Dropping a podcast episode without telling my tea...
19/06/2026

Slightly unhinged things I am totally okay with doing in my business.

• Dropping a podcast episode without telling my team first.
• Deciding a workshop exists and launching it before I've finished building it.
• Sending an email based purely on a strong opinion and seeing what happens.
• Building a system for a problem that only exists in my head.
• Changing my mind when the data tells me I'm wrong.
• Testing things that "shouldn't work" just to prove it to myself.
• Following curiosity before certainty.

A bit unhinged maybe. But really it is being willing to move while everyone else is still waiting for permission.

Workshop vs. Masterclass.Let’s talk about it.They are not the same thing and I think the difference matters.I have spent...
17/06/2026

Workshop vs. Masterclass.

Let’s talk about it.

They are not the same thing and I think the difference matters.

I have spent the last decade running free masterclasses. And I'm good at them. I take what's in my head, I translate it onto a Canva slide, and I teach. I give you information, frameworks, perspective. You leave knowing more than when you came in.

That's a masterclass. Information out of my brain and into yours.

A workshop is different.

I still bring the content and the structure. But then we turn it around. We extract from your brain what's actually there and we build something real inside the session. You don't just leave knowing more. You leave with something that didn't exist before you sat down.

Last month I ran a paid workshop. Three new clients in three weeks came out of that room. One of the women had signed two new clients by the time the afternoon was done.

So we're doing it again. Except this time it's free.

On June 24 at 8am AWST I am running The Regional Business Client Funnel. A free 90-minute working session for regional service-based business owners who are done relying on word of mouth and ready to build something that works in the background when they're not.

We're going to use AI to build your lead magnet, your funnel map, your sales page, your thank you page, and your nurture sequence. In the room. Together.

You don't leave with a to-do list. You leave with assets ready to deploy.

If you're in, the link to grab your seat is in my bio. June 24. Free for the first 200 seats. And I genuinely cannot wait to be in the room with you.

Why are you letting someone that has never set foot in regional Australia say this about you.I know the story of the Aus...
10/06/2026

Why are you letting someone that has never set foot in regional Australia say this about you.

I know the story of the Aussie battler is popular.

But I'm not asking you to pretend the challenges aren't real. The tyranny of distance is real. The infrastructure gaps are real. The isolation is real. I live it too.

I am just asking you to NOT adopt the narrative that times are tough, and your business can’t grow.

There is a significant difference between acknowledging the conditions and letting someone who has never built anything from out here decide what those conditions mean for you.

They don't get to have that opinion. They haven't earned it.

You are not a story. You are not a segment. You are not evidence of regional decline or rural resilience or any other narrative that gets packaged up for a Tuesday night current affairs slot.

You're building something. On your terms.

And that deserves a completely different story. One that you are writing.

DM me and let's talk about where you're at and where you want to go.

The advice you don’t need. You don't need someone to tell you to work smarter, not harder.You don't need someone to tell...
09/06/2026

The advice you don’t need.

You don't need someone to tell you to work smarter, not harder.
You don't need someone to tell you to get visible.
You don't need someone to tell you that you're overdelivering and undercharging.

You already know all of it.

What you need is someone to actually help you make the changes.

So you make the same money in less time.
So you have a content system that brings clients to you.
So your prices finally reflect what your work is worth.

That's what I do.
DM me if you're ready.

I combed through the last 6 months of client calls.One challenge came up more than anything else.Positioning.The ability...
08/06/2026

I combed through the last 6 months of client calls.

One challenge came up more than anything else.

Positioning.

The ability to clearly articulate what you do, why it matters, and why someone should choose you.

And I'm not talking about beginners still figuring out their niche.

I'm talking about successful regional women with years of experience, strong client results, and businesses that are already working.

They know what they do.

They're just struggling to say it.

Here's why.

When you start a business, your messaging is naturally broad. You're testing offers, finding your audience, and working out what sticks.

But then business grows.

Referrals come in. Clients get results. You get busy.

And while your expertise evolves, your messaging often doesn't.

Your business has moved forward, but you're still describing it using language from two or three years ago.

That gap creates problems.

You attract clients who aren't quite the right fit.

You struggle to explain your value.

You feel like you've outgrown the way you're talking about your work.

Not because the expertise isn't there.

Because the language hasn't caught up.

This is one of the first things we work on inside The Regional Experts.

The expertise already exists. We simply build messaging that reflects the level you're operating at now.

Send me a DM and tell me what's feeling murky. I read every one.

My thoughts on growing a regional business when the economy sucks.I get it.When things feel uncertain, the instinct is t...
08/06/2026

My thoughts on growing a regional business when the economy sucks.

I get it.

When things feel uncertain, the instinct is to pull back. Stop spending. Stop investing. Maybe even stop selling.

But here's the problem.

You're not protecting yourself. You're just delaying the impact by 90 days.

Business doesn't work in real time. The visibility you create today, the conversations you start this week, and the offers you put in front of people now rarely pay off immediately. They pay off later.

Which means if you go quiet today, you probably won't feel it today.

You'll feel it in three months when the pipeline is empty and you're trying to rebuild momentum from scratch.

Waiting isn't neutral. It has a cost. It just sends you the invoice later.

So what should you do instead?

Get visible. Consistently and clearly.

Keep talking about the problem you solve. Keep your name in the conversation so when someone is ready to move, they think of you first.

Sharpen your messaging.

In a tougher economy, vague value propositions stop working. People need clarity. They need to understand the outcome, the transformation, and why it matters now.

Then audit what's already working and double down on it.

The referral source that brings clients. The content that gets responses. The offer that sells without endless convincing.

The instinct is to do more.

The smarter move is to do fewer things better.

And if business is quieter right now, use the space.

Build the onboarding process. Improve your systems. Refine your offers. Create the infrastructure you've been putting off.

The quiet isn't just something to survive. It's a window.

Regional women know seasons change.

The businesses that come out stronger aren't the ones with more luck, money, or a bigger town.

They're the ones who kept showing up, kept building, and kept making decisions when everyone else hit pause.

That's the move.

Keep building.

If you're in a quiet patch and trying to work out where to focus, send me a DM. I'm happy to help you think it through.

I’m done with the underdog, Aussie battler story for regional Australia. This is why.It's not our story. It never was.It...
05/06/2026

I’m done with the underdog, Aussie battler story for regional Australia. This is why.

It's not our story. It never was.

It was written for us, about us, by people who aren’t from the regions.

When someone looks at regional women building serious businesses and thinks, "how cute, they're trying." Is just disrespectful.

Sadly, somewhere along the way, we picked it up and started carrying it like it was true.

The battler narrative is seductive, I'll give it that. Because it explains things. It gives context to why we're not further ahead. It takes the pressure off. She's out bush, what do you expect?

But here's what I've watched happen inside The Regional Experts over the past few years.

I've watched a woman in Geraldton go from $5k months to consistent $20k months without moving anywhere, without changing her niche, without getting better internet. She changed her model.

I've watched a woman in a tiny town in Queensland close out her first $100k year. And she always knew she could.

I've watched women on properties, in small coastal towns, in the middle of nowhere by most people's definitions, build consulting businesses, become exception service providers, and truly they excel in every way.

The battler story doesn't explain them. So it doesn't explain you either.

Regional women are not disadvantaged in business. We're differently positioned. And there is a version of your business that works from exactly where you are, charges what your expertise is worth, and doesn't require you to be something or somewhere you're not.

That's what I've built my entire methodology around. Not helping women survive regional business. Helping them grow it strategically, from where they actually are.
I'd love to know where you're building from. Drop your town in the comments or send me a DM. I read every single one.

The bonus 1:1 call with me ends tomorrow. If you've been thinking about The Regional Experts, now is the time to move. I...
04/06/2026

The bonus 1:1 call with me ends tomorrow. If you've been thinking about The Regional Experts, now is the time to move.

If you apply by June 5, you'll get additional time with me before we start, specifically to go deeper into your business, map your first moves, and make sure you leave with clarity and momentum from day one.

That kind of dedicated thinking time early in the piece changes the pace of everything. You come in with direction instead of spending the first few weeks finding your feet.

After tomorrow, that bonus is gone.

The June intake itself remains open, but the extra 1:1 time is only available to those who apply today or tomorrow.

If The Regional Experts has been sitting in your mind, this is your prompt to stop thinking about it and book the call.

It only takes a few minutes to get in the calendar.

And you can finally tick it off the list.

DM me EXPERT and I'll send you the link to book.

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PO Box 110
Cunderdin, WA
6407

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