Tori Kopke - The Rural Business Coach

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Tori Kopke - The Rural Business Coach

Tori Kopke is a Rural Business Coach that combines proven strategies with a twist of innovation.

Tori Kopke has over 10 years experience in marketing with a passion for growing small businesses and helping them reach new markets. With experience from small local businesses to international corporations, she comes prepared to amend services to meet the size and scope of your projects. Let's work together to find a creative and compelling way to share your story and impact your audience. Locate

d in the Wheatbelt of Western Australia, Tori has a unique ability to understand the demands and needs of regional businesses. We believe all small business owners should have the ability to build a profitable and sustainable business- no matter their location.

04/09/2026

I have a brain that LOVES new.

New ideas. New offers. New strategies. New business side quests that absolutely do not need to become businesses but suddenly feel like my life’s calling.

Excellent. 😂

But one of the most profitable things I’ve learned in the last decade is this:
My boredom is not market research.

Just because I’m sick of talking about something doesn’t mean my audience is sick of hearing it.

Just because I want something shiny and new doesn’t mean the thing I’ve already built has stopped working.

And just because an idea feels exciting doesn’t automatically make it a good business decision.

Sometimes the smartest thing you can do is keep selling the same bloody thing.

Improve it.
Refine it.
Get better at talking about it.
Let people actually become known for you for it.
And give all that work enough time to compound.

You’re allowed to be bored.
You’re allowed to want new things.

Just don’t confuse “I’m bored” with “this isn’t working.”

They’re two completely different business problems.

And the money is often in knowing the difference.

03/09/2026

Apparently, the dream is to have money coming in from 17 different directions while you sleep.

Lovely.

Except I see a lot of small business owners trying to diversify before they’ve actually optimised anything.

One offer is selling okay.

So instead of figuring out how to make it sell consistently, improve the margins, sharpen the positioning or build a better sales process…

They make another offer.

And another.

And now they’ve got more things to market, more things to deliver, more customer journeys to manage and approximately 700 Canva graphics to update.

But not necessarily more money.

Multiple income streams can be a bloody brilliant strategy.

Once you’ve got something worth multiplying.

Until then, there is absolutely nothing wrong with being boring enough to get really, really good at selling one thing.

So before you ask:
“What else could I sell?”

Try:
“How much better could I make the thing I already sell?”

Because sometimes you’re not diversifying.

You’re just collecting offers. 😂

02/09/2026

If you’ve been thinking “yes, just not yet” about joining The Regional Experts Mastermind, this one’s for you.

On September 9, the price is increasing.

And no, this is not me yelling LAST CHANCE at you while waving an imaginary countdown timer around. 😂

If you’re genuinely not sure whether the Mastermind is right for you, take your time.
A price rise shouldn’t make that decision for you.

But if you already KNOW you want in and the thing holding you back has been timing?

That objection has officially left the building.

Because you can lock in the current pricing now without having to start immediately.
You can start tomorrow.

Next month.

Or choose a start date a few months from now.

Because there’s a big difference between:

“I’m not sure this is right for me.”

and

“I know I want this, but I keep finding reasons not to decide.”

The first deserves more thought.

The second probably needs a deadline.

And conveniently…

here we are.

So if it’s been a “yes, just not yet” for a while, maybe stop making Future You pay more for the same decision.

DM me APPLY and I’ll send you all the info about The Regional Experts Mastermind and how to lock in the current pricing before September 9.

01/09/2026

“It’s just easier if I do it myself.”

Probably.

You’re faster. You know exactly how you want it done. And explaining it to someone else can genuinely take longer than just getting on with it.

But “easier for me today” and “better for the business” are two very different things.

Because every time something gets difficult, slow or slightly annoying and you take it back, you’re teaching the business to keep depending on you.

Then eventually comes:
“Why does everything still need me?”

Well… have you actually let it stop needing you?

This isn’t just about delegation.

It’s what happens when every decision needs your approval, every client relationship relies on you, every bit of important knowledge lives in your head and every problem eventually makes its way back to your desk.

At that point, you’re not just running the business.

You’re powering it.

And there’s only so much growth one human can personally power.

Your capability might be exactly what got the business this far.

But there’s a point where the thing that made you successful can become the thing that limits what happens next.

You haven’t built a capable business.

You’ve built a business around one extremely capable person.

And eventually, that person becomes the thing the business can’t grow past.

31/08/2026

I don't think you need a coach who remembers your name once a fortnight. I want to know your bloody business: what you're selling, what's making money, what's draining you, and what you swore you'd never do again but are now suspiciously considering.

Context matters. If you say "I've been offered this opportunity," I don't want 20 minutes explaining your business. I want straight into: does this fit where we're going, do you have capacity, does it make commercial sense, and is this good for YOU?

Good advice on paper can be terrible advice for the business you're trying to build.

Support inside the Regional Experts Mastermind changes as your business changes. One week it's an offer, the next pricing, hiring or positioning. Sales slowed? We figure out why. Big opportunity landed? Bring it in. $9 million proposal? Apparently we do those too now.

Sometimes the most valuable thing I give you is a firm no. No, we're not creating another offer when the current one hasn't worked yet. No, we're not rebuilding positioning because one post flopped. No, that client isn't worth blowing up your capacity. Sometimes you need someone who remembers the plan.

Then there are the women in the room. This matters more than people realise before joining. Running an established business from regional Australia, there aren't ten women down the road making the decisions you are. Inside Regional Experts, there are.

That's why Hayley called it "something unmatched," Rebecca says she "never feels alone," and Enrika called the women inside "incredibly energising."

You're building your own business. You don't have to build it alone.

Applications for the Regional Experts Mastermind are open. If you're an established regional business owner wanting support from people who understand what you're building, let's talk. Book a discovery call.

I don't want to just know your name. I want to know your bloody business.

30/08/2026

She started by sending me social posts for feedback. Now she sends $9 MILLION proposals. That says more about our work than any revenue screenshot could.

When Rebecca first came to me, she was bootstrapping a business with little funding and, in her words, "no real idea or experience in the business world." What she DID have was a big vision: work from home, bring services to rural families at home.

So we built from there, decision by decision. She left her job, became profitable, added revenue streams, secured NGO funding, built a team, expanded into workshops, and found keynote speaking is her thing.

My favourite part of Rebecca's story isn't the list of achievements. It's watching her decisions change: from "Can you look at this post?" to conversations about funding, team, revenue, speaking, and yes, $9 million proposals.

As Rebecca put it: "Tori doesn't just 'fix' things — she explains her thought process so I learn and improve every time."

THAT is the point. I don't want you dependent on me for every decision — I want you capable of the big ones yourself. Your business three years out will need things you can't see yet. Keep becoming the businesswoman who can.

Through it all, I love that the vision is still there. The business grew around the life and impact she wanted for rural families. That's the growth I care about — not a copy of someone else's success, but yours: ambition, life, strengths, market, growing into who leads it.

That's the work inside the Regional Experts Mastermind. Rebecca said: "I am so proud of the businesswoman I am becoming." Might be my favourite result of all.

Applications for the Regional Experts Mastermind are open. If your business is growing and you need to grow with it, let's talk. Book a discovery call and we'll look at where you are, where you're heading, and whether this fits.

29/08/2026

You've spent years getting bloody good at what you do. Nice if your positioning showed it.

There's a BIG difference between "She could probably help" and "I need HER." The first puts you in a pool of options. The second makes you the preferred choice.

This is where I see established women get stuck. Their expertise, results and business have grown, but their positioning still sells them from three years ago: broad enough to include everyone they could help, offers covering everything they're capable of. From the outside, they look like everyone else doing roughly the same thing.

You don't need 100,000 people to know your name. I care if the right 500 do: the clients you want, referrers, collaborators, decision-makers. People who hear about you and immediately understand: THAT'S what she's known for.

When your positioning catches up with your expertise, you become easier to remember, easier to refer, harder to compare.

Getting there requires choosing, and that's uncomfortable. Being capable of something doesn't mean it belongs in the next version of your business. That old offer might still make money. People might still ask for it. Doesn't mean you're known for it.

This is a huge part of the work inside the Regional Experts Mastermind. We look at what your best clients hire you for, where you get strongest results, what people already refer you for, and what you want to be known for — then build the positioning, offers and visibility around it.

Being the best-kept secret in your industry sounds flattering, until the operative word hits: SECRET.

Applications for the Regional Experts Mastermind are open. If your expertise has outgrown your positioning, book a discovery call and let's look at what you want to be known for and whether this Mastermind fits.

You've done the work to be bloody good. Now let's make you hard to overlook.

28/08/2026

There's an awkward stage of business nobody prepares you for. You're not starting anymore. You know how to get clients, sell, deliver good work. You've built the reputation and proof. But the decisions have gotten harder.

Grow this offer or kill it? Hire or simplify first? More clients, or better margins? Stay 1:1 or leverage what I know? Is this good for the business, or am I saying yes because I could?

That's the annoying thing about becoming really good at business: you can make almost anything work. Launch the offer, add a revenue stream, take on extra clients, hire the person.

But could isn't the question anymore. Is this the right move for the business I'm trying to build?

The wrong yes gets expensive here. Six months on an offer you never needed. Hiring for complexity you should've removed. A revenue stream that makes money but a business you hate running.

This is why established owners don't need more information. You need a room to bring the actual decision into: the messy one, the opportunity you're 87% sure is brilliant and 13% sure will ruin your life, the hire you can't decide on, seven good ideas competing for the same time and money.

And people who look at the numbers, capacity and bigger goal, and say: this one, here's why, here's what we're NOT doing, and how it gets you closer to the business you wanted.

That's the work we do inside the Regional Experts Mastermind. It's not for women wondering if they can build a successful business. It's for women who already have.

Applications are open. If you've reached the stage where you know you could make almost anything work, but want to get better at deciding what should, let's talk.

Book a discovery call and we'll look at where you are, what's next, and whether this Mastermind is the right room.

You don't need more ideas. You need somewhere to decide better.

27/08/2026

I bloody love helping women make more money. But not if the only strategy is: do more, take on more clients, deliver more, market harder, find more hours between running the business and having a life.

If every extra $100k requires another $100k of work crammed into your calendar, that's not the growth I want for you.

This is the point so many established women reach. The business works, you've got clients, you get results. But what got you here is starting to hold you back: the 1:1 offer everyone loves, the referrals that filled your calendar, clients specifically wanting you, saying yes because every opportunity once mattered.

None of it was wrong. It just took you as far as it can.

At some point, the question changes from "How do I make more?" to "How do I grow without needing more of me?"

That's where it gets interesting. Maybe it's becoming the obvious choice in your market, restructuring offers so revenue isn't tied to delivery hours, leveraging your expertise, building a reliable acquisition system, getting support, or stopping what made sense three years ago but doesn't belong now.

These are different decisions, and making them takes the right people in the room, not more information.

That's what we do inside the Regional Experts Mastermind: look at the whole business — positioning, offers, client attraction, delivery, leverage, systems, capacity — and ask what it needs to become next. Not how we squeeze more out of you. How we build the next version better.

Applications for the Regional Experts Mastermind are open. If you know your business works but the next level can't require more of you, let's talk.

Book a discovery call and we'll look at where your business is, where you want to take it, and whether this Mastermind is the right room.

More money? Absolutely. More of you to make every dollar? F**k no.

26/08/2026

You've spent enough time saying you need a better way to get clients. Tomorrow, we're building the bloody thing.

And I mean building it, not 90 minutes of me talking at you about funnels while you take 11 pages of notes, close Zoom feeling motivated, then never look at them again.

Because we both know how it goes. A client emails. A child needs something. Something breaks. Life resumes. And "build a funnel" remains exactly where it's been for the last six months: on the fu***ng list.

So tomorrow's different.

Come with the offer you want to fill. We'll work backwards from there and figure out who you need to attract, what problem brings them into your world, what they need to understand before they buy, what your lead magnet needs to do, and how the whole thing leads to your paid offer.

Then we're bringing in AI. I've built a custom tool to help map your Regional Funnel Blueprint, flag weak points and identify your strongest conversion opportunities.

You bring the context. I bring the strategy. AI helps us move a lot faster.

By the end of the 90 minutes, I don't want you leaving with notes about funnels. I want you leaving with yours.

This workshop is for regional creatives, consultants and service providers who already have something worth selling. You've got clients. Your offer works. People get results. You don't need another business idea. You need a better system for filling the one you've already built.

So if you've been watching me bang on about funnels for the last few weeks thinking "Yep, I should sort mine out," this is me telling you: stop bloody thinking about it and come do it with me.

THE REGIONAL BUSINESS CLIENT FUNNEL
Tomorrow — Thursday 27 August
8am AWST / 10am AEST
90 minutes. Free for the first 200.

Come with an offer. Leave with the funnel mapped to fill it.

Comment FUNNEL and I'll send you the link.

Address

PO Box 110
Cunderdin, WA
6407

Website

https://bit.ly/ChatwithTori

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