Tori Kopke - The Rural Business Coach

Directions Website Contact the business

Tori Kopke - The Rural Business Coach Tori Kopke is a Rural Business Coach that combines proven strategies with a twist of innovation.

Tori Kopke has over 10 years experience in marketing with a passion for growing small businesses and helping them reach new markets. With experience from small local businesses to international corporations, she comes prepared to amend services to meet the size and scope of your projects. Let's work together to find a creative and compelling way to share your story and impact your audience. Located in the Wheatbelt of Western Australia, Tori has a unique ability to understand the demands and needs of regional businesses. We believe all small business owners should have the ability to build a profitable and sustainable business- no matter their location.

20/10/2026

When "investment" still felt like "cost."

Emma Bennett, from Em & Co Consulting, on the moment she realised she couldn't move her business forward without someone to help and guide her, and what shifted when "cost" became "investment."

If you've ever felt like you should already know how to do this, listen to this one.

The new episode of The Regional Experts Show is out now! 🎧

If you've ever felt like you have the ideas but need help turning them into a clear strategy, this episode is for you.

DM me PODCAST and I'll send you the link.

19/10/2026

Your content can get attention.

The right messaging can turn that attention into clients.

When you understand your ideal client's buying psychology, you can create content that makes them feel understood, speaks to what they're actually thinking, and gives them a reason to take action.

That's the difference between posting just to be visible and creating content that converts.

Applications for The Regional Experts are now open.

DM me EXPERTS and I'll send you the link to apply.

19/10/2026

Renewal isn't six more months of the same thing.

If someone's been working with you a while, they're not in the same spot they were when they joined. Their problems have changed, their goals have changed, their business has moved.

So at renewal, don't just hand them more of the same. Give your best clients an actual next step, a roadmap that matches where they are now, not where they started.

The new episode of The Regional Experts Show is out now! 🎧

DM me PODCAST and I’ll send you the link.

17/10/2026

Don't give away the renewal.

Had a client who wanted to give a departing member an alumni membership, free, straight up. Generous instinct, but it skips the part where you actually offer them the chance to stay.

Give your best clients the opportunity to renew first. If they say no, that's when you can surprise and delight. Just don't give away the value before you've even offered it.

The new episode of The Regional Experts Show is out now! 🎧

DM me PODCAST and I’ll send you the link.

16/10/2026

Renewal talk comes too late, because by the time you're thinking about it, retention should've already started.

We treat retention like something that kicks in when a contract's about to end. But it starts the minute someone becomes a client. It's the experience you give them, the results you get them, how you keep showing up as what they need changes.

If you want people to renew, give them a reason to stay in the room the whole way through, not just a decision to make on the way out the door.

The new episode of The Regional Experts Show is out now! 🎧

Want to listen? DM me PODCAST and I’ll send you the link.

14/10/2026

Your best leads already paid 🤑

We talk acquisition constantly. Audience, leads, bookings, the next five clients. But there's a growth strategy sitting right under your nose that never makes it onto the highlight reel: retention.

Keeping a great client is so much easier than constantly finding a new one. So before you chase the next sign up, look at the ones you've already got. Are you actually making it worth their while to stay?

The new episode of The Regional Experts Show is out now. DM me PODCAST and I’ll send you the link.

I want more regional women making f*ck-you money.Not because I think we all need yachts, designer handbags or a suspicio...
14/10/2026

I want more regional women making f*ck-you money.

Not because I think we all need yachts, designer handbags or a suspiciously expensive European summer.

Because money buys something far more interesting:
Choice.

The choice to walk away from a bad deal.

To hire help before you’re drowning.
To take the risk.
To invest.
To change direction.

To say no without immediately doing the mental maths on whether you can afford to.

And I think women are still expected to make wanting money sound sufficiently wholesome.

We can want flexibility. Purpose. Impact. More time with our families.

But “I’d quite like to become seriously fu***ng wealthy” apparently requires a supporting statement proving we remain decent human beings. 😂

No.

You’re allowed to want money because having money expands your choices.

And for regional women building careers, businesses and opportunities that sometimes don’t exist within driving distance?

I want us to have a hell of a lot more of them.

That’s my kind of f*uck-you money.

One of the funny things about building a big business from regional Australia is that people around you can have absolut...
13/10/2026

One of the funny things about building a big business from regional Australia is that people around you can have absolutely no idea how big it actually is.

😂

You can have national clients.
A team.
Multiple six figures in revenue.
People paying you from three states away.
A pipeline that would make your accountant very happy.

And someone you’ve known for 20 years will still ask:
“How’s your little business going?”

And honestly, I don’t even think they mean it badly.

They’re measuring the business by what they can see.

You still live in the same town.

You’re still buying milk at the same IGA.

Maybe you’re working from the farm, your spare room or an office on the main street.

There’s no giant building.
No reception desk.
No 47 employees pulling into the car park every morning.

So it looks small.

But that’s the thing about building a business now.

Physical footprint and commercial footprint are no longer the same thing.

You can live 200km from the nearest city and work with clients across Australia.

You can build serious revenue from the spare room.

You can employ people who live nowhere near you.

You can become nationally known for your expertise without packing up your family and moving to Sydney.

And I want more regional women to see that as a completely normal option.

Not building something that’s “big for a regional business.”

Not doing “pretty well considering where she lives.”

Building a big bloody business.
Profitable.
Commercially strong.
Known well beyond its postcode.

Because geography tells me where your business is based.

It doesn’t tell me how big it gets to become.

Your postcode is an address.
Not a business model.

12/10/2026

I was so annoyed that trial reels actually worked.

Everyone’s “got 10,000 followers in two weeks” and I was rolling my eyes. Then I tried it. Fluke the first time. Hmm the second. By the fourth time I had the formula.

Sometimes the thing that irks you is the thing worth testing.

Applications for The Regional Experts are now open. DM me for the link.

The fastest-growing regional businesses I’m working with aren’t necessarily doing more.They’re getting much more deliber...
09/10/2026

The fastest-growing regional businesses I’m working with aren’t necessarily doing more.

They’re getting much more deliberate about what actually creates growth.

They’re building markets bigger than their postcode.

Making themselves ridiculously easy to refer.

Finding ways to sell the expertise in their head, not just the hours in their calendar.

Getting pickier about which growth they actually want.

And paying to shorten learning curves instead of spending six months proving they could figure it out themselves.

What I find most interesting?

None of this requires becoming less regional.

The relationships, reputation, lived experience and expertise we build out here are enormous commercial assets.

The opportunity is learning how to leverage them without letting the size of your local market dictate the size of your business.

Regional is context. Not a ceiling.

Address

PO Box 110
Cunderdin, WA
6407

Website

Alerts

Be the first to know and let us send you an email when Tori Kopke - The Rural Business Coach posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Tori Kopke - The Rural Business Coach:

Shortcuts

Share

Category