ET Collective

ET Collective We build brands to make businesses better, futures brighter and people happier.

Brands we work with include: Westpac Group (Westpac, St.George, Bank of Melbourne, BankSA) NGS Super, Australian Institute of Management, Art Series Hotels Group, HESTA, Johnson & Johnson Medical, Best & Less, Di Jones, Openair Cinemas, The Grounds of Alexandria, Goodman, Red Kite, Leighton's Contractors, Energetics, Australian Water Association, Teachers Health Fund, Hydro Produce, B&D, Planet Protector, Trippas White Group ...

A look back at a project that still feels incredibly relevant today. In an increasingly digital world, physical brand to...
29/05/2026

A look back at a project that still feels incredibly relevant today. In an increasingly digital world, physical brand touchpoints still matter.

For Westpac, we redesigned one of the brand’s most enduring everyday experiences – a card suite created to be more accessible, sustainable and unmistakably Westpac.

Using 100% recycled materials, braille markers and tactile notches to help customers identify cards by sight or touch, the suite was designed to create greater confidence and independence in everyday moments.

A reminder that thoughtful design isn’t just seen, it’s felt. 

A look back at a project that still feels incredibly relevant today. In an increasingly digital world, physical brand to...
29/05/2026

A look back at a project that still feels incredibly relevant today. In an increasingly digital world, physical brand touchpoints still matter.

For Westpac, we redesigned one of the brand’s most enduring everyday experiences – a card suite created to be more accessible, sustainable and unmistakably Westpac.

Using 100% recycled materials, braille markers and tactile notches to help customers identify cards by sight or touch, the suite was designed to create greater confidence and independence in everyday moments.

A reminder that thoughtful design isn’t just seen, it’s felt.

The People of ET.Meet Rhi. This legend has just made ET a better place to work… and as a team that’s worked together for...
25/05/2026

The People of ET.

Meet Rhi. This legend has just made ET a better place to work… and as a team that’s worked together for over 16 years, fit really matters! Passionate and delightful, Rhi turns static into dynamic. Tech-savvy as hell, always hunting the new improved version of everything – Rhi keeps the team inspired and positive, no matter what. 

A lover of hot sauce, 10am popcorn, and discovering restaurant hotspots, Rhi adores sunshine and Sydney... with NZ always in her heart.

was never just a pet store. For generations, it’s been a place of discovery. Our role was to evolve the brand to reflec...
15/05/2026

was never just a pet store. For generations, it’s been a place of discovery. Our role was to evolve the brand to reflect the immersive destination it already is, leaning into what larger retailers can’t replicate: authenticity, expertise, and real-life connection with animals.

The result: a vibrant visual system and renewed focus on emotional connection transforming Kellyville Pets into a destination designed to inspire curiosity, and exploration.

Check out the case study, live on our website now.

Kellyville Pets was never just a pet store. For generations, it’s been a place of discovery. Our role was to evolve the ...
15/05/2026

Kellyville Pets was never just a pet store. For generations, it’s been a place of discovery. Our role was to evolve the brand to reflect the immersive destination it already is, leaning into what larger retailers can’t replicate: authenticity, expertise, and real-life connection with animals.

The result: a vibrant visual system and renewed focus on emotional connection transforming Kellyville Pets into a destination designed to inspire curiosity, and exploration.

Check out the case study, live on our website now.

How do you elevate a specialist advisory firm to define the space it operates in – Growth Equity? For Acova Capital, the...
23/04/2026

How do you elevate a specialist advisory firm to define the space it operates in – Growth Equity?

For Acova Capital, the opportunity was clear: sharpen positioning, expand reach, and compete with larger players. The result: a contemporary, confident brand built to lead.

Check out the full case study, on our website now. 

As one of Sydney’s most iconic harbourside locations, we had the pleasure of working with again on a new destination re...
18/03/2026

As one of Sydney’s most iconic harbourside locations, we had the pleasure of working with again on a new destination restaurant at the – LUA by Luke Nguyen.

The identity is built around the idea of ‘Where Fire Meets Water.’ Drawing on Luke Nguyen’s cultural roots, Sydney’s harbour setting and the theatre of open-flame cooking, the brand comes to life through a vibrant, contemporary expression that feels bold, energetic and unmistakably .

Check out the case study, live on our site now.

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4/255 Crown Street
Darlinghurst, NSW
2010

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+61408633868

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