11/05/2021
How’s your pop-up going? Just wanted to showcase a pop-up that I really enjoyed from reallygoodemails.com.
Also who the hell says they enjoy a pop-up?! They must have done something right.
(Quick question: how can you improve your copy on your pop up?)
✍️ The copy is what grabbed me ✍️
It was an exit-intent pop up (when your mouse moves to the top of the screen) and it has the copy to match the action I was taking - “sorry for being an A hole”.
Exit intent is a great way to have a less intrusive pop as it doesn’t interrupt what you’re doing.
What I like is:
➡️ The headline - eye-catching with humour, leading to the body paragraph “but…”
➡️ The body - the reason you may be on the site, personal, and language to email likeable
➡️ Name & email fields - more humour (anyone remember Geocities?)
I would get rid of the tick box if you don’t need it.
But I assume this is for privacy and GDPR reasons.
➡️ Call-to-action - Easy, obvious, colour contrast, and says exactly what you’re doing
So, again, how can you go about changing up your copy to make it more engaging and even enjoyable?
Now it’s time for some hashtags: