Clickstarter

Clickstarter Digital, branding, marketing and social media training for business, not-for-profits and individuals.

Clickstarter is the regional Australia's way to Get Known, Get Found & Stay Known. Using websites, social media, SEO, Google, TV, Radio and more to make sure your business thrives in today's competitive environment.

I keep seeing the same post circulate. "Fire your SEO team. Replace them with this 5-step Claude prompt." Where do I beg...
31/05/2026

I keep seeing the same post circulate. "Fire your SEO team. Replace them with this 5-step Claude prompt." Where do I begin...

Here's what that advice actually is: a domain death sentence gift-wrapped as a growth hack.

Google has been explicit. AI-generated slop pages are being penalised right now. Not in a roadmap. Not in a future update. Today.

And yet every LinkedIn guru with a prompt template is convincing business owners to flood their sites with pages that contain zero lived experience. No unique data. No original insight. Nothing a human being inside that business actually knows.

I even did this myself on one of my sites. And yes, initially, I had an explosion of new traffic coming through - until it crashed again.

Why? Because I was producing reports on things I had never researched and for which I had nothing new to say. I just let Gemini and ChatGPT and Claude do their thing - a voila! I had fresh content.

But it wasn't fresh at all. It was recycled.

The business owners reading those "sack your SEO team" posts feel the pull. But they also feel the risk but can't quite put their finger on what feels wrong about that advice.

So here's what it is in plain English: the search reputation of your domain is worth far more in the long term than the damage that domain will take when you flood it with slop content.

What I am doing right now is auditing every AI page on my sites. I recommend you do the same. And de-slop your website content as a priority.

I didn't need a CRM for a long time. Now I do, and it makes sense. But I had to sort a few things out first.Firstly, I w...
31/05/2026

I didn't need a CRM for a long time. Now I do, and it makes sense. But I had to sort a few things out first.

Firstly, I wanted to a CRM to do the things that I didn't want to do. Like outreach, follow-up and lead sorting and scoring. That stuff bored me to tears. The trouble was that when I tried to use a CRM to do that for me, I had no idea where to start - because I had no idea how those things were supposed to work.

So lesson one was that I, first, needed to do those things myself and, only then, use a CRM to do more of it with more people.

Which leads nicely to the other reason why I didn't need a CRM before now.

I know all my customer's and prospects names and could feed my entire team with one large pizza from Dominos. For perspective, I can easily demolish a large pizza from Dominos myself.

If I can remember all the name in my head, then I'm not losing control. I'm just using the CRM in my head to manage the relationships. So an actual CRM wasn't the solution back then. A spreadsheet could handle it.

I didn't need a CRM until the leads and customers were a muddle of "who was that again" in my head.

So, two questions.

1. Do you know how CRM processes work without a CRM yet?
2. Do you have too many leads and customers to remember in your head?

If the answer is no to either or both, then you probably aren't read for a CRM. Regardless of what Hubspot, Asana and ClickUp are trying to convince you of.

You've built this awesome app in Claude, Gemini or ChatGPT - so where does it get hosted? And how do you set up a databa...
29/05/2026

You've built this awesome app in Claude, Gemini or ChatGPT - so where does it get hosted? And how do you set up a database?

You've been fiddling around with coding in your favourite AI platform and now you're pretty sure you've got something you can use - but you need to put it somewhere. That's where hosting comes in.

In this quick 30-minute guide, you'll see how to ensure that you app can work in standard web hosting - what code stack you'll need and how to work with databases.

This is NOT a guide for advanced hosting with shell access, React installation and server tweaking. This is for beginners with basic webhosting who want to make their app go live.

Book to watch live or get the replay and guide: t.ly/4eqTo

I have an expensive, very recent MacBook Pro and it's been running like a sick dog lately. Why?Bloody Chrome.This thing ...
28/05/2026

I have an expensive, very recent MacBook Pro and it's been running like a sick dog lately. Why?

Bloody Chrome.

This thing is eating about 8GB of my RAM at any one time. And the easy solution of just closing some tabs doesn't work for my workflow, so I looked up some useful ways to better manage the memory on my Mac without having to spend $12k on another one.

- Open Chrome → 3 dots (top right) → Settings
- Click "Performance" in the left sidebar
- Toggle ON "Memory Saver"
- Set mode to "Moderate" or "Maximum"

Chrome auto-frees memory from inactive tabs while keeping them visible. Tabs reload instantly when you click back. (Thanks to Guri Singh for the tip)

This immediately freed up 5GB on my machine and the thing started running like it's meant to again.

No one is born knowing how to work a room. So why do we expect that everyone is? Practise your networking in a safe, fun...
28/05/2026

No one is born knowing how to work a room. So why do we expect that everyone is? Practise your networking in a safe, fun space with us.

Network isn't something we all jump out of bed and can't wait to do. But in a town like Darwin, it's the one way to get ahead of the 99% of people who just vieb their way through life and wonder why they don't get opportunities, or don't hear about jobs that aren't advertised through the regular channels.

The reality is that up to 80% of jobs here are never advertised. They are offered directly to people already known to the employers. And it's a similar theme when it comes to business owners - opportunities to pitch for work and supply are mostly never put out in public. They are just passed around established networks.

So how do you break into these networks - and how can you get past that first awkward, "Hi?" In this fun evening of food, drinks and mild akwardness you'll:

- learn how to be part of networking events in Darwin
- learn how to start and join conversations
- practise with real people in a real venue
- see examples of what to do - and what not to do!

Beer, wine and soft drinks are included along with food on the night.

Join us on Wednesday June 3 after work at The Hub: t.ly/MX1Ie

Social media reach keeps dropping. Every algorithm change carves off a bit more. God knows, we've all been seeing that.B...
27/05/2026

Social media reach keeps dropping. Every algorithm change carves off a bit more. God knows, we've all been seeing that.

But your people haven't gone anywhere. They still buy, still reply, still show up when you reach them directly. The problem is the middleman.

The only metrics worth watching: reads, replies, clicks, purchases. Not whether a platform decided to show your post.

I've been watching Substack more closely. Direct line to readers. No algorithm. You write, they get it.

I haven't made the move yet. But if you've been thinking about building somewhere you actually own the relationship, your instincts are probably right.

I know Mia Fileman recently started exploring it a bit and that's kinda what has got me curious lately. Anyone else had much experience with it?

I might seem like you need a degree to advertise on Google, but with these tactics you'll start pulling in clients faste...
27/05/2026

I might seem like you need a degree to advertise on Google, but with these tactics you'll start pulling in clients faster.

The Google Ads interface has never been easy to work with for beginners, so we're going to show you through how to work with it in 30 minutes so you can stop wondering how, and start getting clients booked.

Book to watch live or get the replay and guide: t.ly/6-nlf

I remember taking one look at Mailchimp and thinking, "why do people keep using this?"There is so much better stuff out ...
26/05/2026

I remember taking one look at Mailchimp and thinking, "why do people keep using this?"

There is so much better stuff out there that is also free, but offers so much more.

When I ask my clients why they're using it, it's usually because some advisor told them to - or they saw it in some Facebook group in 2016 and just stuck with it.

And now they're paying for terrible open rates, a clunky interface and hard limits on what they can do and how often they can send.

You can migrate from Mailchimp to anything else in about 30 minutes.

1. Export your list
2. Import to the new place
3. Build your template
4, Start sending

You don't have to use Mailchimp. So ask yourself why you still are. And if the answer is "because I always have" then go outside, touch some grass, come in, wash you hands, and sign up for something better on this list.

Rather than building Personal Brand online, try to build a point-of-view that is worth followingThe people I keep watchi...
26/05/2026

Rather than building Personal Brand online, try to build a point-of-view that is worth following

The people I keep watching who win on the internet are not the ones with the cleanest headshots and brand kits, they are the ones with the most distinct worldview. And they don't talk about anything and everything. They are sharply focused in on the thing that they know better than just about everyone else.

It's what I'm in the middle of doing myself.
I won't lie - it's going to hurt at first, because you won't get the same applause you used to. But clapping hands don't pay the bills.

We're all tired of hearing about building a "personal brand" because our real goals in business and life are something deeper and harder to fake.

After all, the most fascinating version of you is probably the version that wears dodgy pyjamas, crocs or is trying to grow out that godawful Benson Boone lookalike moustache and mullet combination.

Next steps?
- Stop optimising your profile to be like everyone else
- Start sharpening your opinions and sharing them
- Kill the corporate tone and write like the crazy fcker you are
- Let your ideas filter out people you don't want to work with

Address

14/34 Bishop Street
Darwin, NT
0820

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm

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