28/09/2026
Our Founder and Managing Director, Bryden Campbell, joined Lauren Miller and Aqeel Akber at the Canberra Innovation Network’s Female Founders Panel this afternoon for a conversation about AI, business, brand and marketing.
And, unsurprisingly, there were plenty of different perspectives in the room.
We have a bit of a love-hate relationship with AI. The efficiency it creates is pretty incredible, and it has absolutely changed the way we work. But as a creative business, we’re conscious of protecting the thing that makes good work stand out in the first place, originality.
As AI makes it easier to create more, faster, we think creativity, critical thinking and a strong point of view become even more important.
A great conversation, and one we suspect we’ll be having for a long time yet.
Where do you sit with AI? Has it changed the way you work?
