Well Planned

11/10/2025

Proud to support the world-leading research in Melbourne of The Florey Institute of Neuroscience and Mental Health by supporting PURA Foundation Australia. Best of luck and thanks to all the runners and walkers tomorrow at the Chobani Fit Walk and the Nike Melbourne Marathon Festival

11/09/2025

How often have you found your LLM is wrong?

At its recent launch, there were claims spreading that ChatGPT5 would have PHD level expertise across a broad array of subjects.

This story offers a valuable reminder that fact checking is still required.

OpenAI doesn't seem to have fixed GPT-5's problems with truth and accuracy in the month since the LLM was released.

09/09/2025

Even if you’re not an Apple user, if you’re a boss or a marketer or both, it probably helps to take a look at this good summary from their biggest launch event of the year.

https://www.tomsguide.com/news/live/iphone-17-live-launch-event

Video recording link in there also.

Stay on top of all Apple's biggest iPhone 17 news live

26/04/2023

Billboards getting better…

30/06/2022

Financial Year 2023 starts tomorrow! Do you have ready:
- An updated marketing plan, action plan and marketing budget?
- Completed review dates for your marketing suppliers?

If not, we can help.

13/06/2022

Like it.

Queen Elizabeth might love marmalade, but that hasn't stopped the makers of Vegemite making a royal pitch.

Bega Foods has cheekily requested a birthday letter from Her Majesty, pitching their plea on yellow billboards outside of London landmarks.

Australia's favourite spread celebrates its centenary next year.

| Nightly at 6pm

30/03/2022

Another example why dramatic upgrades of surveillance systems are sadly required in supermarkets. Chances are - the people doing this are doing it in the same communities they shop in.

Anti-vax groups are trying to scare parents into not getting their children vaccinated, sliding propaganda cards inside nappy packages at the supermarket. Dallas alerted 3AW Drive to the situation on Wednesday. “I’ve called Coles and Woolworths,” he said. The cards tell parents that vaccinatin...

12/11/2021

Timely commentary from Mark Ritson

Christmas 2021 is shaping up to be an exercise in hyper-emotional brand bu****it, with Coca-Cola even choosing to edit itself out of its own campaign. But don’t worry, the holidays are still coming.

17/10/2021

This is not just a funny pandemic ad. The best creative builds brand equity. This brand clearly wants to be known as a solution for making your mouth/breath fresh. And when is that most important???? Well.... I think this TVC answers that question - and it does it in a way that humorously captures the way many of their target customers have felt at some point over the last year.

We could all use a fresh start.

20/09/2021

Good to see Rhonda & Ketut getting behind this.

AAMI reprises Rhonda & Ketut for new pro-vax ad. Still hiring supermodels in its call centres by the looks of things.

17/09/2021

Good for Heineken, damaging for the Bond brand.

With all the killing, escaping collapsing buildings & wrestling sharks, it's no wonder 007 has an issue with the sauce.