SEO Keyword Analysis

30/05/2013

SEO Reporting & Metrics: How to Prove Progress

http://searchenginewatch.com/article/2271021/SEO-Reporting-Metrics-How-to-Prove-Progress

How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do you set up your team for success? Follow these four steps with month-end reporting in mind for more successful SEO outcomes.

03/04/2013

New feature of Google analytics – “Change History”

http://etrafficwebmarketing.com.au/blog/new-feature-of-google-analytics-change-history/

Google analytics as we all know is software that is very commonly being used by a number of site administrators to view the kind of traffic and hits that their website gets. It is software that can be used to monitor traffic to our website and can be used to make changes in the filters goals etc. Go...

23/03/2013

WEB MARKETING ON LOCAL OPTIMISATION TO GET FOUND IN YOUR LOCAL AREAS

http://etrafficwebmarketing.com.au/blog/web-marketing-on-local-optimisation-to-get-found-in-your-local-areas/

Local optimisation is the ideal solution for businesses and organisations who want to build a strong online presence in their locality. This SEO method is very effective among businesses whose target market is limited to a specific area. Utilising a local SEO method is very practical because resourc...

18/03/2013

SEO v/s PPC : Whom To Rely Upon

http://etrafficwebmarketing.com.au/blog/seo-vs-ppc-whom-to-rely-upon/

In the recent world tow of the most known strategies of internet marketing are Search Engine Optimisation and Pay Per Click. Often the most clients are asking what they invest in, SEO or PPC advertising? Every individual is after the aim of driving potential traffic to the website. For this, you nee...

01/03/2013

It doesn't matter how much money you spend on SEO every month, because without positive, beneficial results, you are not going to be making any return on your actual investment.

When I was 17, search engine optimization was fairly new to me and no doubt I made several big mistakes which had cost me money down the pipe. One of the biggest and unforgettable mistakes was my severe troubles of determining which SEO project I completed had worked the best.

If you already have a good amount of knowledge in SEO itself, then the following information may not surprise you, but I am sure there are those out there who want to spend money on a SEO campaign, but are not sure how to track its progress along the way. Of course, you can check the rankings in your favourite search engine to see if it improves, but there are other easier ways (for free) you can use to determine and analyse results.

There is no point buying a service, or building links yourself if you don’t know what affect it is having on your website as a whole. Here are a few factors to look out for to see for sure and how to know if your SEO is working..

1) Traffic from search engines

If you have found that your daily views have gone up in your Analytics dashboard, then this may be a clear sign of your SEO campaigns working well for you. Google Analytics will tell you where specifically your traffic is coming from and in general, if it is from Google itself then you can be confident that your SEO is doing you good.

2) Witnessing conversions?

If you are selling a service, or a product on your website and all of a sudden you seem to be attaining new sales every day, then this may be another indicator to tell you that your SEO is paying off.

It doesn't even have to be something you are selling. Even if you witness an increase in your email opt in’s or even more comments/activity, this may be a signal that your SEO is giving you results. Compare the latest results you are getting and analyse it with that of before (before you done the SEO) and check for any significant differences.

There are also more tips and information covered at the following blogs: SEOCopywriting, MarketingProfs, and HigherVisibility on how to tell if your SEO is working well for you. And also remember to keep checking back on our own blog for weekly news and tips on SEO!

3) Using rank trackers?

However, if you have some money to set aside, then you can easily use a keyword rank tracker. These tools are designed to help you know if your SEO is working effectively. The basic way these tools work is by checking your website and its keywords rankings in search engines (Google, Bing, Yahoo, etc) a few times a day and letting you know of the results.

This way you can always know when you see an increase, and also when you see a decrease in your rankings.

Advantages

Using a rank tracker is probably the easiest way to check your rankings and to check if your SEO is giving you the results you desire. If you are the type of person who would rather just have a tool which does the work for them, then using a rank tracker would be recommended.
If you are a SEO agency or company, then you might be better of using rank trackers to manage all your clients websites. It’s easy, quick and stress free!
Using a rank tracker allows you to track any keyword you wish so the options you have are endless! Would you rather use a rank tracker to determine the positions of 50 keywords, or would you do it manually?
Disadvantages

There are only a very low amount of disadvantages for using a rank tracker. The most obvious one is the fact that you have to pay. However, read on below and you will find out ways to track your keywords for free.
Secondly, not all rank trackers are accurate. Some are, and some aren't. At the end of the day, if you are looking for an important query, it is better to do it manually then leave it to a tool to work on. However, if you have a bunch of keywords you need quick, rough rankings for – then a rank tracker will do the job.
Some rank trackers do not exceed past a certain amount of pages. For example, if you had a keyword ranking on Page 456, the rank tracker will only return with “Not in top 100″. This can be frustrating, especially if you really need the exact page/position of the keyword and website.

15/12/2012

It’s always a nerve racking time before the release of a product. All the time, stress and effort finally has paid off and you have created a product, your product. The thought and realization that this new chapter of your life is about to begin can be just as daunting as any change in your life. Once the overwhelmed feeling of completing your product and being able to stand back and admire your accomplishment has disappeared, some of us begin to feel a wave of doubt. Then anxiety begins to set it.

No one will ever be able to predict the success or failure of a product. With all products, it’s about supply and demand. It is all dependent on what we need, want or like. The only true way to know if your product will work is to launch it into the market and sit back and wait. If you’re not able to see into the future, then like most of us you won’t be able to measure its success in the market, the amount of profits you will make or if you will fulfill other expectations you had hoped.

It seems there are a lot of things you can’t control but don’t let that deter you from your plan. There are a lot of things you can do to help your product succeed. A lot of these you should be finding out whilst in the developing stage of your product. Marking yourself against your competitors and their products and compare your product to see if yours will ultimately be easier, better or more functional. If your product falls short in doing one of these, then make changes. Alter the product so it will have an element that will out do your opposition.

Place the product amongst the right market. Do your research to narrow it down to who it will appeal to the most. Also create the overall look as something memorable and attention grabbing to draw in your audience. Incorporate other marketing tools to push your product further into the market. Using market research or trialing your products on a selected group of people sometimes won’t give the correct results or provide enough information needed. This is why it’s important to really know who you want to be selling to and how to sell to them.

Assess the life of the product and how valuable it will to consumers. All consumers essentially want something they will enjoy, benefit from and get their money’s worth when using. Customers want satisfaction from a product. If the products will in some way not fulfill these requirements, it will not do well on the market.

Before reaching the final stages of development with your product, be sure to have a good understanding of these elements and the direction you want your product to grow into. Having this knowledge will help launch your product into the market and help prepare yourself for what might come next.