20/10/2026
WHAT IF SAVING YOUR BUSINESS MONEY IS ACTUALLY COSTING YOU CUSTOMERS? 👀
EFTPOS surcharges are gone in Australia.
Great news for consumers, right?
But for business owners, there's a much bigger conversation happening.
Some are considering ditching EFTPOS altogether to avoid merchant fees.
And I get it. I really do.
But before you jump back to cash-only payments, can we talk about something?
💰 The cost of handling, counting and banking cash.
💳 The customers who don't carry cash anymore.
🚶♀️ The sales you might lose because someone simply can't pay the way they want to.
And here's another thought...
Could removing a surcharge that consumers have complained about for years actually change how they FEEL about spending with your business?
Because sometimes the cost we can see isn't nearly as significant as the cost we can't.
Don't make a business decision based on the cost you can see without considering the cost you can't.
That's the conversation we're having in this week's podcast.
🎙️ EPISODE 245: The EFTPOS Surcharge Ban: The Cost You Don't See
We're talking consumer behaviour, cash versus card payments, merchant fees, hidden costs and what this change could REALLY mean for your business.
Because cutting costs and improving profitability aren't always the same thing.
🎧 Listen now wherever you get your podcasts.