25eight

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25eight Helping capable owners build stronger systems, lead confidently and use AI intelligently. Benefiting themselves and the community around them.

25eight, a B Corp certified business, is on a mission to build the capability of 20 million small to medium sized businesses by 2030. Small to medium-sized businesses (SMEs) are the backbone of local communities; providing opportunities for meaningful work, fostering local economies and account for 60-70% of jobs in most OECD countries. SME's account for 99.8% of Australian businesses and contribute significantly to Australia's economy. However, small to medium businesses have a much lower success rate than larger businesses and face greater hardships in extreme market conditions. SME's are less likely to have digital strategies or have adopted digital transformations and lack the time, resources, confidence and knowledge to do so. Support is needed to help SMEs create a sustainable future and adapt to online and digital marketing channels.

25eight provides personalised transformational learning programs that are designed to fit into busy schedules and incrementally build capability and confidence across a business maturity learning journey. In adopting innovative practices, businesses are able to increase revenue, time, job opportunities and the longevity of their business whilst developing future of work skills that will help them now and into the future. We work directly with business, in partnership with government agencies and organisations to deliver to their business community or directly to skillseekers wanting to increase their employment opportunities in the SME sector. We also power Regional Growth Project to help regional and rural businesses drive innovation and increase competitiveness
www.regionalgrowth.com.au

12/10/2026

Tomorrow, Wednesday 14 October, 11:30am to 12:30pm AEDT: Build a Business Brain, a free webinar.

If your priorities, your know-how and the reasons behind your decisions still live in your head, your team and your AI tools have little to work with. CEO, Sam Hurley will show you what a Business Brain is, how to recognise what you already have and where to start building yours.

Free and online. Everyone who registers receives the recording.

Register via the link in our bio.

11/10/2026

What if your business stopped when you took a day off?Drop a ⚡ if that hit close to home—or send this to the owner who’s always “just one message away.”A lot of businesses don’t have a growth problem.

They have a “'Sam' is the operating system” problem.If every question, decision, exception, and standard comes back to you, growth just means more of your time gets consumed.

Try this instead:

Notice every moment the business waits for you this week.
Sort it into knowledge, decisions, standards, and relationships.
Start with one recurring dependency and capture what someone else would need to move it forward.
That’s how you turn what’s in your head into something the business can actually use.Not by removing yourself.

By making sure the business doesn’t need you for everything.What’s the one thing your business still waits for you on? Get more help from 25eight: Link in bio

11/10/2026

When more customers create more work for the owner, growth can become a loop.

You market because sales are inconsistent. More customers arrive, so you become consumed by delivering, responding and fixing. There’s no time to improve the systems behind the work—or even to keep marketing—so sales become inconsistent again.

Breaking the cycle requires more than another burst of marketing. It means strengthening the business that sits behind it.

For more practical thinking on building a business that grows without depending on your constant effort, sign up for The Intentional Business newsletter https://www.25eight.co/newsletter

OpenAI reports Reno Salvage used ChatGPT to identify a troubleshooting step for a malfunctioning plasma cutting table, a...
08/10/2026

OpenAI reports Reno Salvage used ChatGPT to identify a troubleshooting step for a malfunctioning plasma cutting table, avoiding a multi-day wait for a technician.

How could you apply this in your business?

Maintenance triage in trades or manufacturing?

We rate this as:

Setup Difficultly: Low
Extra subscription needed: No
Expected Benefit: Faster preparation for low-risk maintenance diagnosis

Each Friday we'll be sharing AI use cases for small business to help you consider how you can use AI intentionally in your business.

Make sure you're following us to get each week's example.

08/10/2026

Not every improvement makes the whole business stronger.

Revenue can rise while margins fall. Customer numbers can grow while your available time disappears. Automation can increase efficiency while weakening customer trust.

That’s why intentional growth asks a bigger question than “Did this number improve?”

It asks: what are we trying to create, and what will happen elsewhere in the business if we make this change?

For more practical ideas about building a stronger, more intentional business, sign up for The Intentional Business newsletter https://www.25eight.co/newsletter

06/10/2026

Marketing, customers, delivery, capacity and leadership aren’t separate business problems. They are parts of one interconnected system.

Change your messaging and you may attract different customers. Different customers bring different expectations. Those expectations change how you deliver—and that affects the time and capacity you have to lead the business.

One well-designed change can create positive effects across the entire system.

Sign up for The Intentional Business newsletter for ideas to help you understand and strengthen the business you’re building. https://www.25eight.co/newsletter

05/10/2026

How much of your business still lives in your head?

The priorities. What your customers need. How things should be done. The reasoning behind your decisions.

You might have documents, processes and plenty of tools, but you’re still the person connecting it all.

That matters when you bring AI into the business. To be useful, it needs access to the knowledge and context you carry.

A Business Brain brings that knowledge together so your people, systems and AI can use it.

Join Sam for a free webinar where she’ll show you what a Business Brain looks like, how to recognise what you already have and where to start building yours.

📅 Wednesday 14 October
🕦 11:30am–12:30pm AEDT
💻 Free and online

Everyone who registers receives the recording, so you can catch up if you can’t join live.

Register here:
Link in Bio

04/10/2026

What would happen if your marketing worked twice as well tomorrow?

More enquiries, customers and revenue sound like success. But if every new customer requires more of your personal time, better marketing may make the business busier without making it stronger.

Growth depends not only on attracting more customers, but on building a business capable of supporting them.

For more practical ideas about building a stronger, more intentional business, sign up for The Intentional Business newsletter via the link in the description.

OpenAI reported that a seed farmer uses ChatGPT voice mode while operating equipment or walking fields to log loads and ...
02/10/2026

OpenAI reported that a seed farmer uses ChatGPT voice mode while operating equipment or walking fields to log loads and check details without stopping work.

We often recommend using the voice function for busy business leaders too.

How could you apply this in your business?

We rate this as:

Setup Difficultly: Medium

Extra subscription needed: Possibly

Expected Benefit: Fewer forgotten field records and less end-of-day re-entry

Each Friday we'll be sharing AI use cases for small business to help you consider how you can use AI intentionally in your business.

Make sure you're following us to get each week's example.

01/10/2026

Marketing doesn’t only attract customers. It shapes their expectations.

Your messaging influences who recognises themselves in your offer, what they believe they are buying and what they expect from your business once they arrive.

So if you keep attracting customers who require too much time, customisation or personal access, the answer may not be more marketing. It may be different messaging.

Sign up for The Intentional Business newsletter for practical ideas to help you grow your business with greater clarity and intention. https://www.25eight.co/subscribe

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East Melbourne, VIC

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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