Kirryn Zerna

Name: Kirryn Zerna
Address: Epping, NSW, 1710, AU
Telephone: +611300751883

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Empowering brands to get the attention they deserve. The Profile Building Queen. Workshops, online courses, mentoring, public speaking Let me tell you about me.

I am passionate about helping people and brands to build their profiles and get the attention they deserve. And do it all this without selling on their authenticity and credibility. Some may call me a branding expert, social media trainer, marketing communications advisor - I call myself a mentor. Helping people work out what's unique about them and to equip them with the tools and systems to create a full brand story - that extends across platforms. I've worked with large and small businesses to create remarkable brand communications for over a decade, and now I build that capability into the organisations that she works with. She combines her deep experience of corporate communications and copy writing with the latest research of social media management to deliver a tailored approach for her clients.

08/10/2026

My mind is still a bit blown by yesterday. The Influencers was a true labour of love.
Russell Pearson and I obsessed over the details — the minute-by-minute of the program, who would be on the stage, the volunteers who brought it together, and careful thought about who would be in the room.

Because we said all along that this event wasn’t only about who was on the stage. It was about who was sitting beside you.

Yesterday, that turned out to be true.

I’m still not sure what blew me away most - Georgia Dabbous singing This Is Me as the final number — I’ll admit there were tears. The arc of the morning, and the wisdom each speaker sewed into it. The MC who stitched it all seamlessly together. The volunteers who worked tirelessly to make it happen. The venue, which gave us an atmosphere you can’t manufacture. The expo vibe in the foyer as people arrived, with our sponsors and the charities we were supporting. And the people. Always the people.

A very full heart this morning, and enormous gratitude to everyone who came and everyone who contributed.

Thank you to my partner in this collab - Russell Pearson.
Our speakers Sean O’Malley Jules Robinson Cameron Merchant and me!
Our amazing MC Maria Micallef NEW Investment Property Expert - you were the picture of warmth and wisdom you did an amazing job.
To Georgia Dabbous - you are truly an incredible singer and artist - and I’d recommend her for all your corporate events!
To our sponsors SellMates, OmniPulse, ImpactHR, Podcasts Done For You
Our charity partners The Warrior Woman Foundation The Freedom Hub
The amazing venue Northside Conference Centre
Our AV crew 45 Productions - the best in the business
Video and photos from the best Toby Zerna
And our volunteers who made the event happen Lindsey Leigh Pearson (nee Hobson), Martha Karas-Wright Jess Collins Ammaleah Astruc Hollie Casey and the best welcomers - my mother-in-law and my 10-year old son!

And most importantly to our audience - it couldn’t happen without you ###x.

Russell Pearson | Business Strategist for Consultants Jules Cam | Dadlife | Mental Fitness | Perspective & Personal Growth Georgia Dabbous Maria Micallef Northside Conference Centre Sell Mates Anthony Perl | Podcasts Done For You The Warrior Woman Foundation

01/10/2026

Less than a week until The Influencers in Sydney (Wednesday 7 October!) and I’m a bit of everything. 💛

Thrilled, overwhelmed, and newly in awe of every PCO who does this for a living. Mostly grateful: to Russell, Northside Conference Centre, our speakers, and everyone who’s listened and helped. And inspired by our charity partners.

Tickets are still available!

23/09/2026

Two weeks.

Jules Robinson — founder of a movement.
Sean O’Malley — CEO AMP the courage to lead.
Russell Pearson — how to become the obvious choice.
Cameron Merchant — launching new book.
Kirryn Zerna — the dynamics that decide trust.

Five speakers on influence.
Two charity partners.
One room you won’t want to miss.

7 October, Crows Nest.
Last chance for $30 off — code FINAL30.

Claim your ticket while you still can.

22/09/2026

Are you the most capable person on your team (maybe in your family, in your life too) and somehow always the one who comes last?

When I built my Trust Type survey, one of the four profiles was the Promise Juggler. And I meet this person all the time, in my work.

They’re amazing. Capable, senior, the one everyone calls first. And also, so busy putting everyone else first. The team, the deadline, the goal.

And so, what slips are the things that only benefits them: the promotion they don’t chase, the LinkedIn profile untouched for eighteen months, the speaking invitation left sitting in drafts.

There’s a quote from the guide I love: “What if you’re not dropping the ball. You’re just dropping the ball with your name on it.”

Now tell me, can you identify with that?

If so, you’d love The Influencers event Russell Pearson and I putting on in Sydney on 7 October.

It will be a room of speakers with very different stories— the career step, the business opportunity, the movement — alongside real strategy on how to build your positioning and your influence.

So what’s the one thing with your name on it that you keep pushing to next week?

Did you know you can buy a ticket with 100% going to an amazing charity? Message me for a code. Xx

17/09/2026

We have two charity partners for The Influencers Event, and let me introduce you to one of them — The Freedom Hub | Social Enterprise | Survivor Support .

I’ve known Sally Irwin OAM, its fearless founder, for about ten years.
I actually can’t remember how we first met, but I do remember being immediately inspired by what she was building.

At the time, The Freedom Hub had this incredible social enterprise café in Waterloo, with proceeds helping to fund its Survivor School — supporting people who had experienced human trafficking and modern slavery.

And you may be thinking: Slavery? In Sydney, Australia?
Yes. Here.
In workplaces. Through s*x trafficking. Through deceptive promises of work or study.
Modern slavery can be happening much closer to home than most of us realise.

And talk about influence.
Over the past ten years, I’ve LOVED watching Sally bring people into this mission — corporate partners, entrepreneurs, volunteers and people who have simply caught her vision.

The Freedom Hub has partnered with organisations including Westpac Foundation, grown its Survivor School and services, moved into a new purpose-built home, and expanded its work to help businesses understand and address modern slavery risks in their supply chains.

That’s influence with consequence.

We’re thrilled to partner with The Freedom Hub for The Influencers — helping raise awareness of their work and supporting them through ticket sales.

The Influencers Event is in Sydney on Wednesday, 7 October, from 8.30am–12pm.
You can grab a ticket with a $30 discount, while also supporting The Freedom Hub.
DM me for the code. Be quick — it expires next Friday.

15/09/2026

You know the feeling — you’ve got an idea, you’re sifting through a dozen options, and what you really need is for someone to look at it and say: that one. That’s the direction. Cut the rest.

That’s what Russell Pearson does. He’s kicking off The Influencers, and I couldn’t be happier about it.

Russell’s been in advertising since 1997 and founded Crimson Fox Creative Studios in 2006 — working with everyone from powerful multinationals through to great local trades. He’s a professional speaker, a Hall of Fame recipient with Professional Speakers Australia, and one of the most generous people I’ve come across in that community.

His topic is positioning to influence — how you become the obvious choice. And the thing he’s brilliant at is the thing most of us are short on: focus. Laser focus. He helps you find the one thing that matters and commit to it.

He’s also, of all things, into metal forging — which turns out to be a surprisingly good picture of what he does. You go into the fire, there’s heat and bending and shaping, and you come out with an actual edge.

He’s my partner in crime in this event, and honestly, just hearing from him is going to be gold.
Tickets are moving and I’d love for you to be in the room. The Influencers event - Wednesday, 7 October. Crows Nest. INFLUENCERS2026.COM.AU

Russell Pearson | Business Strategist for Consultants and I can’t wait to welcome you!

11/09/2026

Do you love The Voice?
I’m so excited that we have Georgia Dabbous — one of the contestants this year — being interviewed and singing to close out The Influencers on Wednesday, 7 October. 🎤

Her story is amazing.

Georgia’s audition was incredible. She sang an Olivia Dean song, she smashed it… but for whatever reason, those chairs didn’t turn. She walked out, devastated. I was so sad, too!

But then when she was offstage debriefing with her family… she saw a digital sign saying: I want you.

She stepped through a dark tunnel (I have to ask her about that) — and there was Tones and I, offering her a second chance.

They had this beautiful exchange about how it feels to try. To lose confidence. To have moments of doubt and insecurity. Meanwhile, I was crying…

Then she got her second chance. She was coached. She came back in that room facing the back of those chairs, and this time - she got four chair turns in a second audition!

Same person. Just with coaching, and a shot of confidence.

Go, girl.

That’s why we’re doing The Influencers.

Because being around the right people, with the right tools... makes a difference.
It can open doors… and turn a few chairs (if you’ll indulge the metaphor).

I would love to have you in the room — Wednesday, 7 October.
And oh my goodness I can’t wait to hear Georgia sing... you can’t miss it.

—

The Influencers 2026
📅 Wednesday, 7 October · 8.30am–12.00pm
📍 Northside Conference Centre, Crows Nest, Sydney

The line-up:
Russell Pearson — Position to Influence: Becoming the Obvious Choice
Sean O’Malley (Group Executive, AMP) — Someone Has to Go First: The Courage to Lead a New Idea
Jules Robinson (Founder of Figur) — How It Started, How It’s Going: Turning Influence Into a Movement
Cameron Merchant — Not an Overnight Success: How Clarity Drives Influence
Kirryn Zerna — Influence in the Moment: The Invisible Human Dynamics That Build Trust
Georgia Dabbous (The Voice 2026) — Preparing for Opportunity: Conversation and Performance

🎟 influencers2026.com.au

10/09/2026

I’m soooooo excited that Jules will be joining us in our Sydney event on 7th October.

She’s so inspiring through what she’s building through her multi-award winning business FIGUR. But she’s also shifted attention into a movement - and as one girl described her to me - a true icon for body positivity and believing in yourself.

Jules is also my friend and she is as real on stage as she is in real life (no-one else makes me laugh the same). And her gorgeous family, her love for her friends and her desire to make the world a better place is infectious.

If you have a dream, an idea, a career… something you’re trying to build. You’ll be inspired by her grit and tenacity, and writing furiously when she shares the thinking and action that drives what she does.

Tickets are moving and I’d love for you to be in the room.

The Influencers event - Wednesday, 7 October. Crows Nest.

INFLUENCERS2026.COM.AU

03/09/2026

I was staying at the Pullman hotel on that infamous Monday morning. I saw the women described as “agitated” in the foyer — I noticed them approach a few junior Swans players, who stood there looking unsure what was being asked of them.

An odd start to the morning — but I thought nothing of it… and headed off to an event across the road for a construction company, where I was speaking about customer experience.

I was talking about the “effect of our brand” and the role every employee plays as an “ambassador” — every moment you walk on site, send an email, even the culture you create internally.

I described the mismatch that happens when there’s a gap between what we promise and what people actually experience.

And ironically, I used the Swans as my example. I held up the red and white scarf 🧣… it’s like any football team — those colours mean something 🔴 ⚪️. They make us feel a part of something bigger.

It was later that morning I saw the headlines coming through: an incident, Swans players involved. Not knowing what was unfolding, we kind of laughed in the room — saying “see, when we go out in our colours, we represent the good and the bad.”

What a strange irony… as the headlines plastered the news that week, that scarf, that single metaphor, proved my point better than I could have intended, sadly.

Swans is a family brand — approachable, inclusive, respectful. My 10-year-old son Bailey is a huge fan; we’ve got pictures of him and Heeney. And that’s what made the incident hit so hard: the gap between what’s promised and what actually happened wasn’t just a mismatch, it felt like a betrayal of the values the fans, like us, all held to be true.

But look — apart from upholding that all people deserve respect and safety, I’m not here to judge what happened.

Just to observe the case study: when you put on the colours, you represent the brand.

And a powerful reminder: customer experience — and connection in general — isn’t just what you do, it’s the effect of what you create. And every one of us has the opportunity to influence that. In the things we do... and in the way we repair.

31/08/2026

THERE’S MORE THAN
ONE WAY TO BECOME
INFLUENTIAL.
The Influencers 2026
Learn five different ways
influence is built through:
Media, Communication, Marketing.
Leadership and Business
8.30am - 12.00pm ~ 7 October 2026
Northside Conference Centre

Claim Your Ticket
Influencers2026.com.au

Address

Epping, NSW
1710

Telephone

+611300751883

Website

http://www.kirrynzerna.com/

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