TRUTH SELLS International

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TRUTH SELLS International Interested in increased sales, reduced prospect resistance, professional presentations, enhanced cus

Truth Sells is a resource for anyone with a product, store or company who would like to sharpen their presentation strategy, craft a more compelling message and have it delivered in such a way as to drive substantially internal cultural changes and/or transformed customer relationships. The heart of Truth Sells is rex halverson with over 40 years of successful experience in the sales of technology products for both consumer and commercial markets. See about rex at his Linkedin profile at https://www.linkedin.com/in/rexhalverson/

More than 6,500 people attended the 8th Annual Noosa EV & Electrify Everything Expo at Noosa Junction on Sunday 21 June,...
21/08/2026

More than 6,500 people attended the 8th Annual Noosa EV & Electrify Everything Expo at Noosa Junction on Sunday 21 June, demonstrating the Sunshine Coast community's growing interest in reducing household energy and transport costs.
Hosted by local not-for-profit Zero Emissions Noosa (ZEN), the free Expo is now Queensland's largest community event dedicated to transport and home and business electrification. More than 65 exhibitors showcased electric vehicles, e-bikes, home batteries, solar systems, EV chargers and energy management solutions designed to help households and businesses save money.
Visitors compared more than 30 electric vehicles from over 20 brands, spoke with independent Energy Champions, industry experts including Giles Parkinson from The Driven, test rode e-bikes and scooters, and explored practical electrification options with local businesses.
Visitor feedback showed the Expo is helping people make informed decisions. Three in four attendees (75%) said the Expo helped them with an EV or e-mobility purchasing decision, while 85% intend to purchase within the next 12 months. A further 85% said the Expo helped inform decisions about home or business electrification, including home batteries (39%) and EV chargers (28%).
The value of the Expo was reflected in visitor comments, including: "Everything in one place with so much owner and company information. Fantastic!" and "Great to talk to several people without an agenda to sell something." Others praised the knowledgeable volunteers and the opportunity to compare a wide range of products in one location.
Delivered by more than 50 volunteers, together with sponsors, exhibitors and community partners, the Expo continues to provide independent, practical information that empowers people to make confident decisions to reduce their energy and transport costs

During my career I've been fortunate enough to help build two businesses that fundamentally changed their categories—Mon...
21/08/2026

During my career I've been fortunate enough to help build two businesses that fundamentally changed their categories—Monster Cable and Beats headphones. What made both companies so successful wasn't that they responded to existing consumer demand. They created new demand by demonstrating a benefit consumers hadn't previously experienced.

When I first joined Monster Cable, audio accessories occupied barely a square foot of peg space in most retailers. Speaker cable and interconnects were viewed as inexpensive add-ons and, in many cases, simply given away. One major European retailer didn't even have individual part numbers for accessories—they were all sold under a single SKU.

A few years later, Best Buy was selling more than US$50 million of Monster products annually. In the UK, the highest gross-profit SKU at Comet was a Monster SCART cable. In Australia, after implementing our retail merchandising and demonstration programme, Harvey Norman sold more than A$50 million of Monster cable and power products each year

The lesson was straightforward. Consumers weren't asking for premium cables because nobody had ever shown them why they mattered. Once they experienced the improvement for themselves, demand followed.

Beats headphones followed the same pattern.

Before Beats, very few people believed consumers would spend several hundred dollars on headphones unless they were serious audiophiles. Retail buyers certainly didn't. Yet once people heard the difference, they willingly paid a premium because the benefit was immediate and obvious.

Today's consumers increasingly listen to music through mono Bluetooth speakers, entry-level soundbars and other compromised audio products. Many have never experienced properly reproduced stereo sound in their own homes. When they do, the improvement is immediately apparent.
In my view, the challenge isn't the product. The challenge is that very few retailers demonstrate the experience in a way that allows consumers to appreciate the difference and inspiring them to make a purchase they hadn’t known to ask for.

I believe that with the right investment, the right distribution partners and a focused retail demonstration programme, Mitchell Acoustics has the opportunity to establish an entirely new premium segment within mainstream consumer audio, rather than simply competing in an already crowded market.
Every significant retail success I've been involved with began with someone prepared to recognise an opportunity before the wider market did. The best investments are often made before a category becomes obvious to everyone else.

I believe Mitchell Acoustics deserves serious consideration. I am proud to be associated with Paul and the company, and I look forward to seeing what can be achieved over the coming years.

Thank you Anaconda Stores and DSTECH for inviting me to help demonstrate the clever and fun Kenluck portable grilles. Co...
19/06/2024

Thank you Anaconda Stores and DSTECH for inviting me to help demonstrate the clever and fun Kenluck portable grilles. Cooking with gas may be convenient but everyone commented on the flavour and juicy taste of cooking over charcoal - and with the Kenluck grill design it was so quick and easy to get going and serve a storefull of people!

Seconds to setup and blazing charcoals in minutes - and when you are done it folds back up into a briefcase size for easy transport and storage until your next cookout!

Exclusively found at Anaconda in Australia

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55 Happy Jack Creek Road
Eumundi, QLD
4563

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