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Spendlove and Lamb

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Fitzroy, VIC
Spendlove and Lamb

Your Story Is Powerful, Your Narrative Is Unstoppable. We are the storytellers, engineering dreams i

Spendlove and Lamb curates your story to create a comprehensive online presence. I provide content for digital communications, this includes writing for blogs, social media and newsletters. I want to collaborate with you to create connections to build a vibrant and supportive community. I develop strategies to build networks through various means such as graphic design and written content to ignit

e conversation, convey meaning and create relationships. I develop and deliver communication outcomes to create clear voices for clients, enabling them to speak with eloquence to their market to instigate greater change. Change that translates into integrated, intelligently networked communities.

02/06/2026

Structure Won’t Save a Story With Nothing to Say

On storytelling frameworks, a Hollywood sequel, and the thing that actually makes stories good. Think of the last movie you saw that made you cry. Or gave you a moment of validation or taught you something new. That moment in the film felt validating and real because a truth resonated with you. Let’s dive into what makes stories stick with you....

On storytelling frameworks, a Hollywood sequel, and the thing that actually makes stories good. Think of the last movie you saw that made you cry. Or gave you a moment of validation or taught you s…

28/05/2026

What a Crying Executive Taught Me About Recognition

A senior leader at a global employee experience company opened what she expected to be a routine email marking her fifteenth work anniversary. What she found instead made her cry. Her husband walked in, saw her on her phone in tears. He asked her what was wrong....

A senior leader at a global employee experience company opened what she expected to be a routine email marking her fifteenth work anniversary. What she found instead made her cry. Her husband walke…

19/05/2026

Tell Your Story. We are Listening

Scratch the surface of any human, and you will find a story that matters. The nurse who became a marathon runner after a breakdown. The accountant who grew up on a cattle station. The team leader whose decision to stay home one afternoon changed the trajectory of her family. These aren't dramatic. They don't need to be. They're real, and real is what connects us....

Scratch the surface of any human, and you will find a story that matters. The nurse who became a marathon runner after a breakdown. The accountant who grew up on a cattle station. The team leader w…

13/05/2026

Stop Waiting for Inspiration. Start Telling Better Stories.

People working in communications, content, and marketing are thinking about their value. AI can produce copy quickly. Suggest your next strategic move or find holes in your comms plans. It is fast, reliable and never misses a deadline. Where does storytelling training fit into a world where everything that is known about the tricks of the trade of communication is still in an LLM? Why learn about or upskill in storytelling when it is all there for us to explore?...

People working in communications, content, and marketing are thinking about their value. AI can produce copy quickly. Suggest your next strategic move or find holes in your comms plans. It is fast,…

06/05/2026

The Best Work Happens When Ideas Feel Safe Enough to Misbehave

I have facilitated numerous workshops, strategy days, narrative sessions, and conference experiences. Regardless of the setting or participants, a consistent pattern emerges. Typically, the most senior, outspoken, or confident individuals are the first to contribute, filling the room with their perspectives. However, as the session transitions to deeper reflection, it is often a quieter participant who introduces a profound idea, causing everyone to pause and absorb the insight....

I have facilitated numerous workshops, strategy days, narrative sessions, and conference experiences. Regardless of the setting or participants, a consistent pattern emerges. Typically, the most se…

04/05/2026

If Culture Eats Strategy for Breakfast, Then Narrative Is the Cook

At the end of a period of strategic thinking and planning, I normally hear from leaders who want a narrative strategy. When they start managing the process of rolling out the strategy. They ask to tack stories onto the strategy. But this is not ideal. The stories should be embedded in every step of the process. From listening, collecting, collating, and activating your narrative. Especially now, in this time of convergence of changes. AI is reshaping how work gets done. Instability is rewriting assumptions about markets, supply chains, and workforce planning. People are carrying personal disruption into professional spaces in ways that are hard to ignore. Change is not arriving from one direction. It is arriving from everywhere at once....

At the end of a period of strategic thinking and planning, I normally hear from leaders who want a narrative strategy. When they start managing the process of rolling out the strategy. They ask to …

29/04/2026

Every Great Storyteller’s Practice Includes Boredom

What truly separates those who reach mastery from everyone else is not talent, but the ability to keep going when the work feels unremarkable. The consistent effort during ordinary moments is what drives mastery....

What truly separates those who reach mastery from everyone else is not talent, but the ability to keep going when the work feels unremarkable. The consistent effort during ordinary moments is what …

24/04/2026

How many hero's do we need in a story?

Recently, I wrote an article about why I don’t teach the Hero’s Journey; you can read it here. It got people talking. Not because people disagreed, but because people said they had a similar c…

15/04/2026

Why I Don’t Teach the Hero’s Journey

Why I don't teach the hero's journey in business storytelling — and why a framework built around one white male Western perspective was never universal....

Why I don’t teach the hero’s journey in business storytelling — and why a framework built around one white male Western perspective was never universal.

10/03/2026

Transforming Stories into Strategic Narratives

The surge of storytelling: What it means and what it doesn't. Storytelling is everywhere, featured in job titles, strategy documents, conference themes, and LinkedIn posts. It’s touted as critical in business communication, culture, and leadership. There’s a lot of excitement and commotion, for good reason. As much talk as there is about storytelling, there is also confusion. People see storytelling as both a solution and a trend, but they miss what’s truly powerful: …...

The surge of storytelling: What it means and what it doesn’t. Storytelling is everywhere, featured in job titles, strategy documents, conference themes, and LinkedIn posts. It’s touted as cri…

Address

Fitzroy, VIC
3065

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.spendloveandlamb.com/

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