Spendlove and Lamb

24/08/2026

How to Discover Your Inner Narrator for Business Success

You are the narrator; this is your strategy. I work with clients to help them discover their narrative for business or personal purposes. This means they must become the narrator. It starts with a conversation that explores your story, and I start asking questions...

You are the narrator; this is your strategy. I work with clients to help them discover their narrative for business or personal purposes. This means they must become the narrator. It starts with a …

22/08/2026

Could not resist this trend. Storytelling is classic and trends come and go!

19/08/2026

updated the Story Happy Hour carousel - “five” is now “six” across all slides. everything else (photos, layout, structure) is untouched.

updated caption:

Six years ago Yamini Naidu and I started The Story Happy Hour during lockdown. One question, one Zoom, happy stories only. Six years later it’s still going, and I wouldn’t trade a single one of those hours.

18/08/2026

14 years ago I started a storytelling business that changed my life. But when I look back I realise it stated much earlier. With my grandfather sitting on a bridge in Cleveland Ohio.

11/08/2026

Creativity and Storytelling: Use It or Lose It

The end of the financial year is the season of "use it or lose it" training budgets, last-minute workshop bookings, and crafting experiences quickly. I love the fun of seeing the types of requests that land in my inbox. This year, there was a definite theme. It was creativity....

The end of the financial year is the season of “use it or lose it” training budgets, last-minute workshop bookings, and crafting experiences quickly. I love the fun of seeing the types …

11/08/2026

You’re gathering feedback. But are you hearing what people are actually saying?

Surveys give you numbers. Focus groups give you the loudest voice in the room. Story-based prompts give you the real story.

That’s why The Storytelling Challenge gets near 100% completion rates where surveys barely crack 30%.

If you want to hear what your people are really thinking, stop measuring and start listening.

14/07/2026

Why Change Communication Fails (And How to Make It Stick)

I was working on a digital transformation project for a large bank. My job was to create the roadshow content and the deck that would go out to employees explaining the change process. I was talking to one of the lead engineers to help me understand the ‘why’. Why this change? What would we gain? What would we lose if the change wasn’t implemented? He didn’t have an answer. He responded, “The CEO just decided. That’s why.”...

I was working on a digital transformation project for a large bank. My job was to create the roadshow content and the deck that would go out to employees explaining the change process. I was talkin…

08/07/2026

From Survey to Community Intelligence: A New Approach to Conference Insight

Conferences are not selling satisfaction. They are building something harder to measure and more valuable: belonging, connection, intellectual momentum. Post-event surveys were designed for product testing and customer service. Their job is to measure satisfaction: did the event meet expectations, what would you score it, would you recommend it to a friend? An experience that makes someone fly interstate for three days, sit in a room with 300 people they mostly don't know, and leave feeling like their work matters....

Conferences are not selling satisfaction. They are building something harder to measure and more valuable: belonging, connection, intellectual momentum. Post-event surveys were designed for product…

30/06/2026

Conference Organisers Are Storytellers

From the venues, to the speaker curation, to the way sessions are sequenced and the moments designed into the breaks, these aren't logistics decisions. They're narrative decisions. They shape how people experience the event, what they take away, and what they tell others afterwards....

From the venues, to the speaker curation, to the way sessions are sequenced and the moments designed into the breaks, these aren’t logistics decisions. They’re narrative decisions. They…

25/06/2026

The Story That Never Made It Upstairs

I had to synthesise the findings that needed to reach the executive leadership team. And the authentic communication captured in the last question changed my whole presentation. The biggest key themes and learnings were now framed in their own language....

I had to synthesise the findings that needed to reach the executive leadership team. And the authentic communication captured in the last question changed my whole presentation. The biggest key the…