SAOR Consultancy

26/09/2026

We work with some amazing franchise businesses at SAOR.

But choosing a franchise isn’t simply about buying into a brand.

Monique knows this first-hand.

When she was deciding between building something independently or going down the franchise route, they spent a lot of time researching the options.

What ultimately stood out?
The vision. The training. The structure.

Especially when you’re younger in business, there can be real value in stepping into a structure that already exists rather than having to build everything from scratch.

The right franchise can give you the framework, while you still build and run the business.

What would you choose?

24/09/2026

We see this time and time again.

On paper, business has never been better.

Revenue sky high.
Profit peaking.
Membership growing.

And the owner is about to hit the floor.

This is why we lean so heavily into processes and structure at SAOR.

Because if the business only works when the owner is there, it isn’t truly scalable.

Monique knows this first-hand from her experience as a multi-site owner, and that’s exactly why she brings so much value to our SAOR members.

Build the business so it works without you.

Until the end of September, business owners have the opportunity to book a 90-minute 1-to-1 session with a member of the SAOR team, with a discounted rate!

If your business is growing but you’re feeling the pressure, this is for you.

DM us to find out more.

18/09/2026

Sometimes the biggest opportunities start with simply putting yourself somewhere new.

When Shane McKeogh moved from Ireland to Australia in 2013, he quickly immersed himself in the health & fitness industry.

His first opportunity was a sales role in a gym — a position with a relatively small base salary, but uncapped commission.

For Shane, it wasn't just about the money.

It was an opportunity to meet new people, build relationships and immerse himself in a completely new fitness market.

And those early connections and experiences would go on to play a much bigger role than he probably realised at the time.

Because years later, those foundations would ultimately contribute to the conception of SAOR Consultancy.

It’s a good reminder that you never really know which opportunity, connection or experience is going to become important later.

Sometimes you just need to put yourself in the room.

If you want to watch the full episode head to Spotify or Youtube now!

16/09/2026

Hiring is a blessing… and sometimes a curse.

One of the biggest mistakes business owners can make is hiring the easiest person rather than the best person.

When Shane made his first hire, he deliberately didn’t go to his friends, connections or existing network.

He went to market.

Why?

Because hiring someone you already know can be easy — but that doesn’t necessarily mean they’re the right person for the job.

His first hire, Johnny Finnan, went on to become a fantastic operator and stayed with the business for more than two years.

But there was another benefit Shane hadn’t overlooked…

Hiring someone he didn’t already know forced him to become a better leader.

It meant building trust, communicating properly, onboarding properly and learning how to lead someone who wasn’t simply a friend or familiar face.

Don’t hire because someone is convenient.

Hire because they’re the right person for the role.

🎙️ Shane McKeogh — SAOR MD

12/09/2026

People are treating HYROX and Tryka events like a night out: training with friends, travelling for events, grabbing food or coffee afterwards, and making a full day of it.

That social connection is a huge part of what keeps people engaged. For gym owners, it is a reminder that the best member experiences do not end when the session does.

Watch the full episode of The SAOR Method: https://youtu.be/5vxfCE_pSY8

10/09/2026

The best part of owning a business? Freedom.

The hardest part? Sometimes having to make the decisions that nobody wants to hear.

In this clip, Joey Ganley talks about the freedom that comes with building your own business — but also the reality that being the one in charge means making tough decisions that might not always be popular with your members or your team.

Because sometimes, the decision that’s best for the business long term isn’t the easiest one to make today.

🎙️ Full episode with Joey Ganley of Just Go Fitness lands this Saturday on The SAOR Method.

Youtube & Spotify.

08/09/2026

We have an exciting episode coming up this week on The SAOR Method! 🎙️

We’re joined by Joey Ganley, owner of Just Go Fitness, who is leading the way for boutique fitness studios in the West of Ireland.

What started as a few fitness classes in a local sports hall has grown into 3 locations, a thriving community, and thousands of people helped along the way.

In this episode, we dive into Joey’s journey — how he expanded the business, built a strong community, navigated the challenges that come with growth, and what’s on the cards next for Just Go Fitness.

A great conversation about business, growth, fitness and building something that genuinely makes an impact.

🎧 Episode goes live this Saturday.

22/08/2026

🚨 NEW EPISODE OF THE SAOR METHOD IS LIVE!

What does it actually take to build a 7-figure fitness business across four locations with 40+ team members?

This week, Daire is joined by James Capurso & Marco Monteiro — two very different personalities, two very different journeys, who have built an incredibly successful business partnership.

We get into the reality behind the growth:

→ Going from PT to business owner
→ Building the right partnership
→ Scaling from one location to four
→ Leadership and self-awareness
→ Knowing when to let go of responsibility
→ The numbers that actually matter
→ Investing in yourself as a business owner
→ And why having an experienced outside perspective can completely change the way you see your business

There’s a lot of honesty in this one — including some great insight into the challenges that come with scaling.

If you're a fitness business owner, coach or entrepreneur, this is one to add to the watch list.

🎙️ The SAOR Method with James Capurso & Marco Monteiro is LIVE NOW.

👇 Watch the full episode:

https://youtu.be/M4unfc8c2MM

In less than five years they've grown from a single location into a...

22/08/2026

When you're building a business, it's easy to get stuck inside the four walls.

You're dealing with the staff, the problems, the numbers, the decisions — and sometimes you simply can't see the bigger picture anymore.

For James Capurso & Marco Monteiro, having Shane, Managing Director of SAOR, as an outside perspective became a huge part of their growth journey.

With experience working with businesses facing many of the same challenges, Shane was able to bring a different perspective to the table — helping them step outside their own problems and see what was actually happening.

And as Marco points out, the problems don't necessarily disappear as you grow.

They just get bigger.

That's one of the things we wanted to explore with James & Marco on The SAOR Method — what really changes when a fitness business goes from one location to four, and what support can make that journey easier?

🎙️ James & Marco — The SAOR Method. Full episode is now live!

20/08/2026

What does personal development have to do with scaling a business?

For Marco Monteiro, it was everything.

After building his own fitness business and eventually growing alongside James Capurso into multiple locations, 40+ team business, Marco realised that the biggest things holding him back weren't always business problems.

They were personal ones.

Self-awareness. Vulnerability. Trust. Leadership. Understanding himself and understanding the people around him.

And he openly shares how the work he did on himself changed the way he led — and ultimately helped him scale.

This is one of the reasons we loved having James & Marco on The SAOR Method. Two very different journeys, two very different strengths, and a fascinating story of what happens when they come together.

🎙️ The full episode goes live Saturday.