07/10/2026
Knowing your product well can make it tempting to recognise a problem and immediately start solving it. But the first thing we hear isn’t always the whole story.
Sometimes the most commercially valuable thing we can do is stay curious for a little longer. Not more questions for the sake of questions.
Just enough understanding to make sure the recommendation actually fits the person in front of us.
How often do you think salespeople start solving before they’ve properly understood the problem?