Annemarie Cross

Name: Annemarie Cross
Address: PO Box 91, Hallam, VIC, 3803, AU
Telephone: +61414714958

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Annemarie works with entrepreneurs, solopreneurs, SMBs and corporations, helping them navigate and stand out in a rapidly changing and competitive marketplace.

Annemarie Cross helps Christian coaches and consultants clarify the message they're called to share and build the credibility, influence, intellectual property, programs, and systems needed to reach the people they're called to serve. Annemarie Cross is a Brand and Communication Strategist & Chief Storyteller from Communicate Now Pty Ltd - helping business create compelling podcast content that engages and retains customers. She's also the CEO & Founder of the media/broadcasting corporation – The Ambitious Entrepreneur Podcast Network, and has been referred to as: “The Podcasting Queen” by many of her guests and clients over the years, due to her expertise and involvement in podcasting, since 2008. She helps entrepreneurs and solopreneurs: “Get Noticed, Hired & Paid What They’re Worth” and SMB’s and corporations: “Engage, Acquire and Retain Customers in the Digital Age”. She does this by leveraging a unique blend of brand, communications and storytelling expertise alongside her extensive experience in podcasting to create a platform that enables her clients to create powerful, engaging and memorable stories with their own podcast series and/or podcast channel so they become THE influential voice in their respective fields. Reputed for her dynamic, inspiring and engaging presentations, Annemarie has also become a highly sought-after speaker and presenter both nationally and internationally, and has shared her empowering message on the speaking platform alongside other high-profile 6- and multi 7-figure women in business. As an International Award-winning podcast host and the CEO/Founder of media corporation - the Ambitious Podcast Network - Annemarie is regularly sought after by print, online, podcasting and radio media representatives to share her expertise with a national and international audience. Annemarie currently hosts two weekly podcasts: The Ambitious Entrepreneur Show and Women In Leadership both bringing a positive and empowering voice, along with innovative tools and strategies to inspire and empower listeners worldwide reach their full potential. You can listen to her podcasts at: www.AmbitiousEntrepreneurShow.com and

21/10/2026

How often have we considered our skills and talents - unremarkable? Or brushed off a compliment about how well we did something with, “Oh, that’s nothing!”

What comes naturally to you can be surprisingly easy to overlook - especially if it’s something you’ve been doing for years.

You’ve lived with the way you think, notice, listen, explain, organise or help for so long that it may simply feel normal.

But normal to you doesn’t necessarily mean insignificant.

In Episode 13 of Cave to Calling, we’re looking more closely at what God may have already placed in our hands that we haven’t recognised.

Don’t miss what the Lord may have placed in your hands because you think it’s unremarkable or insignificant.

Link to full episode in comments.

10/10/2026

Maybe at one point you really believed God had something for you. There were dreams in your heart. Perhaps there was something you sensed Him drawing you towards.

And then life took a completely unexpected turn.

Now you look at where you are compared with where you thought you would be and wonder:
What happened?

If you’re in a season where God’s plan seems unclear, where you’re questioning your calling or wondering whether you’ve somehow fallen behind, you don’t need to have the whole journey figured out.

Sometimes we can only recognise God’s fingerprints when we look back.

Perhaps this is His invitation to look again with the Father.

🎧 You can watch the full conversation in Cave to Calling — Episode 11: What If God Has Been Preparing You All Along? here https://youtu.be/ujVlQyMX5uI

07/10/2026

Have you ever wondered whether you’ve missed God’s plan for your life or whether too much time has passed for God to still use you?

Perhaps life didn’t turn out the way you expected. Something happened, you found yourself withdrawing or hidden away, and now you’re wondering whether it’s simply too late.

But what if there’s another way to look at those years?

What if God has been preparing you all along?

If you’ve been questioning your calling, struggling with God’s timing, or wondering whether a
difficult or hidden season has somehow taken you off course, this conversation is for you.

🎧 Watch the full episode of Cave to Calling — Episode 11: What If God Has Been Preparing You All Along? https://youtu.be/ujVlQyMX5uI

24/08/2026

Sometimes what happened to us, or words spoken over us, can quietly become something we begin to believe about ourselves.

I’ve been forgotten.
I don’t have anything of real value to contribute.
Maybe I’ve missed what God had for me.

But what if those are conclusions Christ never spoke over you?

What happened may have been real. The hurt may have been real. But neither your experiences nor another person’s words have the authority to define who you are or determine what God can still do through a life surrendered to Him.

Ephesians 2:10 reminds us:
“For we are God’s handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do.”

You are His.

You have not been forgotten.

And you don’t have to have everything figured out.

Remain close to Christ. Allow Him to remind you of who you are and Whose you are, and trust Him to continue revealing His purposes as you walk with Him.

Let His Word and truth have the final say in your life.

08/08/2026

What if you believe you’re the last person God could use? Perhaps you feel too old. Too young. Too inexperienced. Too ordinary.

Perhaps you’ve made mistakes you wish you could undo. Perhaps you’ve experienced failure. Or hurt and disappointment have left you wondering whether the years have passed you by.

Maybe you’ve looked at what God is doing through others and quietly wondered:
“What could He possibly do through me?”

When we meet Moses in Exodus 3, he isn’t standing confidently before Pharaoh.
He’s in the wilderness.

Years earlier, Moses had fled Egypt after killing an Egyptian. And there, in Midian, he remained for years.

Then God called his name.

Moses didn’t respond with confidence. He asked: “Who am I...?” (Exodus 3:11)

And God’s response is beautiful.

He didn’t begin by reminding Moses of his abilities. He didn’t give him a list of qualifications. He simply said: “I will be with you.” (Exodus 3:12)

Perhaps you’ve been looking at everything you believe disqualifies you:
Your age. Your inexperience. Your failures. Your painful seasons. The years you think you’ve lost.

But perhaps you’re looking at the wrong measure.

God’s invitation isn’t first to believe more in yourself.

It’s to trust more deeply in Him.

The wilderness wasn’t the end of Moses’ story.

And perhaps the season you’ve walked through isn’t the end of yours either.

You don’t need to rush ahead and work out what God might do next.

Remain close to Him.

And perhaps spend some time with this question:
“Father, what have You been forming in me through the very seasons I thought had disqualified me?”

31/07/2026

Have you ever felt a stirring in your heart that you couldn't quite explain?

Perhaps you've found yourself returning to the same burden, the same question, or the same longing over and over again. You may have wondered why it won't leave you alone.

Before you assume you need an answer, I invite you to consider another possibility.

What if that stirring is the Lord inviting you into a deeper conversation with Him?

When we look at Nehemiah's life, we don't see someone who immediately set out to rebuild Jerusalem's walls. We first see a man whose heart was deeply moved by the brokenness of God's people. He wept. He mourned. He fasted. He prayed. He sought the Lord before taking a single step (Nehemiah 1).

The stirring wasn't the end of the story. In fact, it became part of the Father's preparation as Nehemiah continued seeking Him.

Throughout Scripture, God often stirred hearts long before He revealed the next step. He drew people closer to Himself before He entrusted them with greater responsibility.

So don't rush to define the stirring.

Bring it before Him. Sit with Him. Search the Scriptures. Ask Him to renew your mind and shape your heart.

If you've been carrying a quiet stirring, don't ignore it. Instead, simply ask: "Father, what are You inviting me to recognise?"

21/07/2026

God has been preparing you longer than you realise.

Sometimes we spend so much time looking ahead that we miss the quiet story God has already been writing.

The ordinary seasons. The unexpected detours. The lessons. The waiting. The people. The recurring Scriptures. The burdens that never quite leave your heart.

What if none of those moments were wasted?

What if the Father has been faithfully preparing you all along?

Perhaps today’s invitation isn’t to search for something new.

Perhaps it’s simply to recognise His faithfulness.

✨ Reflection

Father, where have You been preparing me longer than I have recognised?

01/07/2026

The opposite of comparison isn't confidence. It's conviction.

I've been thinking about this a lot lately.

For years, I believed people compared themselves to others because they lacked confidence.

But as I've reflected on my own journey and the privilege I've had of walking alongside so many women, I now see something much deeper.

Comparison often isn't a confidence problem.

It's a conviction problem.

When we haven't fully recognised who God created us to be and how He has been preparing us, it's so easy to look around and think... "If only I were more like her."

Have you ever caught yourself thinking that?

I know I have.

One of the greatest joys of my work, both when I worked in the career industry and now as I mentor Christian coaches and consultants, is helping women step back and see the whole picture.

Not just their qualifications. Not just their achievements. But the beautiful way God has woven together their gifts, strengths, personality, experiences, challenges, lessons, and wisdom.

I remember one woman in particular.

She questioned whether she had enough expertise to position herself as a specialist. As we talked, she began to see something she'd never really noticed before.

It wasn't one qualification that made her credible.

It wasn't one achievement. It was the unique way God had woven everything together throughout her life. The challenges she'd overcome. The wisdom she'd gained. The people she could now understand because she'd once walked where they were.

And I watched something shift.

She finally recognised who God had created her to be...and how He had been preparing her all along.

That recognition became conviction. And that conviction changed everything.

She stopped trying to become someone else. She stopped questioning whether she was enough. She simply began faithfully stewarding what God had already entrusted to her.

That's why I now believe...the opposite of comparison isn't confidence. It's conviction.

Because conviction quietly says,
"This is who God created me to be."
"This is what He has been preparing me for."

And when that happens... comparison begins to lose its grip.

❤️ I'd love to ask you something.

Has there been a moment in your life when you suddenly recognised something God had been preparing you for all along?

I'd love to hear your story.

29/06/2026

Have you ever found yourself working harder and harder... yet feeling less and less at peace? As entrepreneurs, it's easy to slip into striving without even realising it.

For a long time, I assumed striving simply meant working too hard. Now I realise it's much deeper than that.

Two people can work equally hard. One can be striving. The other can be faithfully stewarding what God has entrusted to them. The difference isn't the number of hours they work.

It's their heart.
It's their posture.
It's their source.

I've been reflecting on how easy it is, even with the best of intentions, to begin carrying burdens the Lord never asked us to carry. We quietly become responsible for every outcome, every opportunity and every result. Before we know it, we've slipped from trusting Him to relying on ourselves.

Yet the Lord keeps bringing me back to one simple truth: He never asked me to be the source.

He simply asked me to be faithful, which changes everything.

Work becomes worship. Pressure gives way to peace. Comparison begins to lose its grip.

The more I've sat with this, the more I've realised that stewardship isn't about working less. It's about working from a different place.

A place of gratitude rather than proving.
A place of dependence rather than self-reliance.
A place of worship rather than performance.

I've shared these images today that explore this idea further. My prayer is that it doesn't simply give you something to think about, but that it creates space for you to pause and ask the Lord where He may be inviting you to exchange striving for faithful stewardship.

May we continue to lean into Him, allowing Him to renew our minds so that everything we do flows from His strength rather than our own.

I'd love to hear...

Has the Lord ever gently shifted your perspective on something in a way that brought greater freedom?

Have a blessed day.

23/06/2026

People don’t return to your podcast because of a topic you’ve covered.

They return because of the experience they have after spending time with you.

Your voice. Your stories. Your values. Your perspective. Your communication style. Your interviewing style. The way you help them think differently.

That’s why two podcasters can discuss the same subject and achieve very different results.

The topic may be similar. The experience is not.

That’s why one of the foundational teachings inside Podcasting With Purpose is:
People come for the topic. They return for the experience.

The most influential podcasts don’t simply share information.

They create connection, build trust, uncover wisdom, and help listeners see something differently.

That’s the power of a meaningful Listener Experience.

💬 What podcast keeps you coming back, and why?

Address

PO Box 91
Hallam, VIC
3803

Telephone

+61414714958

Website

https://podcastingwithpurpose.com/

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