07/09/2026
Your VA isnât a mind reader.. Neither am I.. (Devastating, I know đ)
But one of the strangest things about running a business for a long time is that you forget just how much information youâre carrying around in your head.
You know that when you say âjust send the regular email we sendâ⊠you mean *that* template, with *that* attachment, sent three days beforehand, except for this particular client because they prefer something slightly different.
You know that âcheck with Sarahâ means Sarah the bookkeeper, not Sarah the social media manager.
You know which customers prefer a phone call, which supplier needs chasing twice, why you never book meetings on Tuesday mornings and what âthe same as last timeâ actually looked like.
Youâve accumulated years of tiny decisions, exceptions, relationships and context.
Then someone new joins the business and we accidentally give them six words of instruction for something that requires six years of backstory.... and wonder why they didnât quite nail it đ€Ż
Sometimes a capable person can look incapable simply because theyâre working inside a role filled with assumptions they donât know exist.
That doesnât mean documenting every conceivable scenario or writing an SOP for replying to an email.
It does mean recognising the difference between âthey should know thisâ and âI know this because Iâve been inside my business for years". đ
Those are very different things.
So, business owners: whatâs something in your business that makes PERFECT sense to you⊠but would make absolutely no sense to someone walking in tomorrow? đ€