Best Practice

Best Practice We have spent years perfecting our program content & implementation support.

๐Ÿ“ข ๐—จ๐—ฝ๐—ฐ๐—ผ๐—บ๐—ถ๐—ป๐—ด ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜
[Compulsary] AML/CTF Tranche 2 for Accounting Firms (Australia)

๐Ÿ“… ๐—ฃ๐—ฎ๐—ฟ๐˜ ๐Ÿญ: Thurs, 11 June 2026
๐Ÿ“… ๐—ฃ๐—ฎ๐—ฟ๐˜ ๐Ÿฎ: Thurs, 25 June 2026
๐Ÿ“ via Zoom

โฌ‡๏ธ ๐—ฅ๐—ฒ๐—ด๐—ถ๐˜€๐˜๐—ฒ๐—ฟ ๐—ต๐—ฒ๐—ฟ๐—ฒ:
https://bit.ly/AML2-Training-Certification The Best Practice Program is a unique high engagement program founded on the world's best practice adult learning methodologies, which until now were only available to Fortune 500 compa

nies. What this means is that our Group Program is both applicable & affordable right across the scale โ€“ from micro-businesses just starting out with turnover as little as $175K right up to medium sized businesses with turnover of $40M+ looking for growth and a succession plan. Program delivery is available in both Private & Group forms as well as by Webinar for remotely located businesses.

๐—ง๐—ต๐—ฒ ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ฏ๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐—ฎ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด ๐—ฒ๐—ป๐˜๐—ถ๐˜๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ป ๐˜‚๐—ป๐—ฟ๐—ฒ๐—ด๐˜‚๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ณ๐—ถ๐—ฟ๐—บ, ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ต๐˜† ๐—ถ๐˜ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€.If your firm provides designated s...
05/06/2026

๐—ง๐—ต๐—ฒ ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ฏ๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐—ฎ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด ๐—ฒ๐—ป๐˜๐—ถ๐˜๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ป ๐˜‚๐—ป๐—ฟ๐—ฒ๐—ด๐˜‚๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ณ๐—ถ๐—ฟ๐—บ, ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ต๐˜† ๐—ถ๐˜ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€.

If your firm provides designated services, you're now a "๐˜ณ๐˜ฆ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ฆ๐˜ฏ๐˜ต๐˜ช๐˜ต๐˜บ" under the AML/CTF Act.

That label changes everything.

๐—”๐˜€ ๐—ฎ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด ๐—ฒ๐—ป๐˜๐—ถ๐˜๐˜†, ๐˜†๐—ผ๐˜‚ ๐—บ๐˜‚๐˜€๐˜:
- Enrol with AUSTRAC before 1 July 2026
- Implement a compliant AML/CTF program
- Conduct customer due diligence on every client
- Report suspicious matters to AUSTRAC
- Maintain training records and documentation
- Submit to AUSTRAC audits and compliance assessments

If you don't provide designated services, none of these apply.

The distinction is binary. You're either in scope, or you're not.

Most firms haven't made this determination yet. That's the real problem.

Have you formally assessed whether your firm is a reporting entity?

Designated services explained: ๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ฟ๐—ถ๐—ด๐—ด๐—ฒ๐—ฟ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—”๐— ๐—Ÿ/๐—–๐—ง๐—™ ๐—ผ๐—ฏ๐—น๐—ถ๐—ด๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€. Not all accounting services are "๐˜ฅ๐˜ฆ๐˜ด๐˜ช๐˜จ๐˜ฏ๐˜ข๐˜ต๐˜ฆ๐˜ฅ ๐˜ด๐˜ฆ๐˜ณ๐˜ท๐˜ช...
04/06/2026

Designated services explained: ๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ฟ๐—ถ๐—ด๐—ด๐—ฒ๐—ฟ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—”๐— ๐—Ÿ/๐—–๐—ง๐—™ ๐—ผ๐—ฏ๐—น๐—ถ๐—ด๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€.

Not all accounting services are "๐˜ฅ๐˜ฆ๐˜ด๐˜ช๐˜จ๐˜ฏ๐˜ข๐˜ต๐˜ฆ๐˜ฅ ๐˜ด๐˜ฆ๐˜ณ๐˜ท๐˜ช๐˜ค๐˜ฆ๐˜ด." But most are.

A ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฎ๐˜๐—ฒ๐—ฑ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ is one that involves facilitating a client's transaction or managing their financial interests. These trigger AML/CTF obligations:

Designated services include:
- Establishing or managing trusts
- Handling client monies other than your own fees
- Company administration
- Providing outsourced CFO services
- Facilitating capital raising or investor introductions
- Managing SMSF establishment or advice
- Providing registered office or nominee services

Non-designated services (largely exempt):
- Providing tax advice only
- General bookkeeping
- Audit services for compliance purposes only

๐—ง๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ: Scope creep. A tax return becomes trust advice. Bookkeeping becomes a CFO service. Once you cross that line, AML/CTF obligations activate.

Do you know which of your current services are designated?

๐Ÿ“ฅ ๐—š๐—ฒ๐˜ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—–๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฃ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ ๐—›๐—ฒ๐—ฟ๐—ฒ:
https://bit.ly/AML-CTF-Download-Playbook-Here

๐ŸŽ“ ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป ๐— ๐—ผ๐—ฟ๐—ฒ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—–๐—ฒ๐—ฟ๐˜๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—›๐—ฒ๐—ฟ๐—ฒ:
https://bit.ly/AML2-Training-Certification

The five things AUSTRAC actually expects from a newly regulated accounting firm.  Most accounting firms think compliance...
03/06/2026

The five things AUSTRAC actually expects from a newly regulated accounting firm.

Most accounting firms think compliance means ticking boxes. AUSTRAC disagrees.


Here are the five non-negotiable requirements:

1. A documented AML/CTF program tailored to your firm's actual risk profile (not a generic template)

2. Genuine customer due diligence: identifying beneficial owners, screening clients, documenting risk ratings

3. Ongoing monitoring: not a one-time check, but continuous oversight of client transactions and circumstances

4. Suspicious matter reporting: escalation procedures and the obligation to report to AUSTRAC when required

5. Staff training and competence: documented evidence that your team understands their obligations, not just attendance records

Each of these requires genuine implementation, not paperwork compliance.

Which of these five does your firm have in place today?

๐Ÿ“ฅ ๐—š๐—ฒ๐˜ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—–๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฃ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ ๐—›๐—ฒ๐—ฟ๐—ฒ:
https://bit.ly/AML-CTF-Download-Playbook-Here

๐ŸŽ“ ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป ๐— ๐—ผ๐—ฟ๐—ฒ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—–๐—ฒ๐—ฟ๐˜๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—›๐—ฒ๐—ฟ๐—ฒ:
https://bit.ly/AML2-Training-Certification

What is Tranche 2 and why does it matter to your accounting firm? On 1 July 2026, AML/CTF Tranche 2 comes into effect. T...
02/06/2026

What is Tranche 2 and why does it matter to your accounting firm?

On 1 July 2026, AML/CTF Tranche 2 comes into effect. This means accounting firms that provide designated services will become reporting entities under the AML/CTF Act.

Tranche 2 isn't optional compliance theatre. Its mandatory regulation backed by AUSTRAC with penalties up to $21 million for serious breaches.

If your firm provides any of these services, Tranche 2 applies to you:

- Trust establishment or management
- Company administration
- Outsourced CFO services
- Business advisory that facilitates transactions
- SMSF advice

The clock is ticking. 38 days remain.

Is your firm ready?

๐—ง๐—ต๐—ฎ๐˜ โ€œ๐—–๐—ฒ๐—ฟ๐˜๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ฒ ๐—ผ๐—ณ ๐—–๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ถ๐—ผ๐—ปโ€ ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น ๐—ถ๐˜€ ๐—น๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ณ๐—ถ๐—ฟ๐—บ๐˜€ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ป๐—ผ๐˜„.  Our first full AML/CTF Tranche 2 training has be...
28/05/2026

๐—ง๐—ต๐—ฎ๐˜ โ€œ๐—–๐—ฒ๐—ฟ๐˜๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ฒ ๐—ผ๐—ณ ๐—–๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ถ๐—ผ๐—ปโ€ ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น ๐—ถ๐˜€ ๐—น๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ณ๐—ถ๐—ฟ๐—บ๐˜€ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ป๐—ผ๐˜„.

Our first full AML/CTF Tranche 2 training has been delivered, and weโ€™re running the ๐—ฟ๐—ฒ๐—ฝ๐—ฒ๐—ฎ๐˜ ๐—น๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—ป๐˜๐—ฎ๐—ธ๐—ฒ ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐Ÿญ ๐—๐˜‚๐—น๐˜† ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—ฑ๐—ฒ๐—ฎ๐—ฑ๐—น๐—ถ๐—ป๐—ฒ.

๐—ฅ๐—ฒ๐—ฝ๐—ฒ๐—ฎ๐˜ ๐˜€๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€ (๐—Ÿ๐—ถ๐˜ƒ๐—ฒ ๐—ผ๐—ป ๐—ญ๐—ผ๐—ผ๐—บ):

๐—ฃ๐—ฎ๐—ฟ๐˜ ๐Ÿญ: ๐—ง๐—ต๐˜‚๐—ฟ๐˜€๐—ฑ๐—ฎ๐˜† ๐Ÿญ๐Ÿญ ๐—๐˜‚๐—ป๐—ฒ | ๐Ÿญ๐Ÿฎ:๐Ÿฌ๐Ÿฌ ๐—ฝ๐—บ โ€“ ๐Ÿฎ:๐Ÿฌ๐Ÿฌ ๐—ฝ๐—บ
๐—ฃ๐—ฎ๐—ฟ๐˜ ๐Ÿฎ: ๐—ง๐—ต๐˜‚๐—ฟ๐˜€๐—ฑ๐—ฎ๐˜† ๐Ÿฎ๐Ÿฑ ๐—๐˜‚๐—ป๐—ฒ | ๐Ÿญ๐Ÿฎ:๐Ÿฌ๐Ÿฌ ๐—ฝ๐—บ โ€“ ๐Ÿฎ:๐Ÿฌ๐Ÿฌ ๐—ฝ๐—บ

๐—ข๐—ฟ ๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐— ๐—”๐—ฆ๐—ง๐—˜๐—ฅ๐—–๐—Ÿ๐—”๐—ฆ๐—ฆ ๐—™๐—ฅ๐—˜๐—˜ ๐—ผ๐—ป ๐—๐˜‚๐—ป๐—ฒ ๐Ÿฐ

If AML/CTF readiness is still sitting on your to-do list, this is your window to get trained and have evidence on file.

๐—–๐—ผ๐—บ๐—บ๐—ฒ๐—ป๐˜ โ€œ๐—ง๐—ฅ๐—”๐—ก๐—–๐—›๐—˜ ๐Ÿฎโ€ ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ฒโ€™๐—น๐—น ๐˜€๐—ฒ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ด๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฑ๐—ฒ๐˜๐—ฎ๐—ถ๐—น๐˜€ (๐—ผ๐—ฟ ๐——๐—  ๐˜‚๐˜€).

From 1 July 2026, your accounting firm is a regulated entity under Australia's AML/CTF laws. Not "might be." Not "if you...
22/05/2026

From 1 July 2026, your accounting firm is a regulated entity under Australia's AML/CTF laws.

Not "might be." Not "if you do certain work."

If your firm provides designated services, and most firms do, you are in scope. Full stop.

๐—ง๐—ต๐—ฎ๐˜ ๐—บ๐—ฒ๐—ฎ๐—ป๐˜€ ๐—”๐—จ๐—ฆ๐—ง๐—ฅ๐—”๐—– ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜๐˜€ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐—ต๐—ฎ๐˜ƒ๐—ฒ:

โŒ A written AML/CTF program - approved by your partners, not sitting in a draft folder
โŒ A nominated AML/CTF Compliance Officer - actually performing the role, not just holding the title
โŒ Customer due diligence processes - being followed consistently, not improvised by whoever answers the phone
โŒ Staff who can demonstrate they understand their obligations - not just "๐˜ธ๐˜ฆ ๐˜ต๐˜ข๐˜ญ๐˜ฌ๐˜ฆ๐˜ฅ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ช๐˜ต ๐˜ช๐˜ฏ ๐˜ข ๐˜ต๐˜ฆ๐˜ข๐˜ฎ ๐˜ฎ๐˜ฆ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ"
โŒ An ongoing monitoring system that identifies changes and flags concerns in real time

Most firms we speak to have none of these in place.

Some have started. Very few are operational.

AUSTRAC has been explicit: they do not expect perfection on day one. But they do expect genuine, proactive effort.

A program that sits on a shelf is not genuine effort.

A compliance officer in name only is not genuine effort.

A team meeting with no assessment, no register, and no certificates is not genuine effort.

The question is not whether your firm needs to act.

The question is whether you act before 1 July, or explain to AUSTRAC why you did not.

๐—•๐—ฒ๐˜€๐˜ ๐—ฃ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜€ ๐—ฎ ๐˜๐˜‚๐—ฟ๐—ป๐—ธ๐—ฒ๐˜† ๐—”๐— ๐—Ÿ/๐—–๐—ง๐—™ ๐—ง๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ต๐—ฒ ๐Ÿฎ ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—–๐—ฒ๐—ฟ๐˜๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฑ ๐˜€๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐—น๐—น๐˜† ๐—ณ๐—ผ๐—ฟ ๐—ฝ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ ๐—ฎ๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ถ๐—ป๐—ด ๐—ณ๐—ถ๐—ฟ๐—บ๐˜€.

๐—ง๐—ต๐—ฟ๐—ฒ๐—ฒ ๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ๐˜€ ๐—ฟ๐—ฒ๐—บ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด: ๐— ๐—ฎ๐˜†, ๐—๐˜‚๐—ป๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐—๐˜‚๐—น๐˜†.

๐Ÿ“– ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ต๐—ฒ ๐—™๐˜‚๐—น๐—น ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€ ๐—›๐—ฒ๐—ฟ๐—ฒ:
https://bit.ly/Why-the-AUSTRAC-Starter-Kit-is-Not-Enough

๐Ÿ“ฅ ๐—š๐—ฒ๐˜ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—–๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฃ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ ๐—›๐—ฒ๐—ฟ๐—ฒ:
https://bit.ly/AML-CTF-Download-Playbook-Here

๐ŸŽ“ ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป ๐— ๐—ผ๐—ฟ๐—ฒ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—–๐—ฒ๐—ฟ๐˜๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—›๐—ฒ๐—ฟ๐—ฒ:
https://bit.ly/AML2-Training-Certification

Week 3 of the AI-QA program is often where the significant shift happens. Moving from understanding the capabilities of ...
15/05/2026

Week 3 of the AI-QA program is often where the significant shift happens. Moving from understanding the capabilities of the tools to actively embedding them into daily practice workflows.

During todayโ€™s Support and Accountability session, the energy was keen as participants shared real-time wins using Practice Genius AI (PGAI) and the coaching agents to solve immediate challenges.

We aren't talking about theoretical applications. As you will see in the screenshots below, the current cohort is already using these tools to:

- Handle complex, stressful SMSF fee disputes in minutes with professional precision and detailed analysis.
- Create bespoke HR resources on the fly, eliminating the need for expensive external subscriptions.
- Experience that moment where the technology delivers a result that is simply, in the words of one participant, "bloody amazing".

The feedback below from Caren, Joanne, and Ian captures exactly what practical AI implementation looks like in a modern accounting firm.

It is brilliant to see the mindset shift from "how do I use this?" to "what can PGAI do for me today?".

This is why we focus heavily on supported implementation. It is not just about having access to the tools; it is about having the confidence to use them to reclaim time immediately.

Great work to everyone who stepped up and implemented this week.

๐——๐—ฎ๐˜† ๐Ÿฎ ๐—ผ๐—ณ ๐—ผ๐˜‚๐—ฟ ๐—”๐—œ-๐—ค๐—” ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ ๐—ถ๐˜€ ๐—ฑ๐—ผ๐—ป๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐—บ๐—ฒ๐—ป๐˜๐˜‚๐—บ ๐—ถ๐˜€ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด! ๐Ÿš€This week we went deep on one of the most important fo...
06/05/2026

๐——๐—ฎ๐˜† ๐Ÿฎ ๐—ผ๐—ณ ๐—ผ๐˜‚๐—ฟ ๐—”๐—œ-๐—ค๐—” ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ ๐—ถ๐˜€ ๐—ฑ๐—ผ๐—ป๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐—บ๐—ฒ๐—ป๐˜๐˜‚๐—บ ๐—ถ๐˜€ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด! ๐Ÿš€

This week we went deep on one of the most important foundations of any thriving business: knowing exactly who your ideal client is.

Who are they? What keeps them up at night? What does it look like when a client truly values your work and grows alongside you?

From lively breakout room discussions to live AI demonstrations that are already saving teams hours of review time, Week 2 proved that when you combine strategic clarity with the right tools, the results speak for themselves.

The conversations in the room were outstanding. The insights were real. And the takeaways were immediate.

๐—ฆ๐—ถ๐˜… ๐˜„๐—ฒ๐—ฒ๐—ธ๐˜€. ๐—ฅ๐—ฒ๐—ฎ๐—น ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป. ๐—š๐—ฒ๐—ป๐˜‚๐—ถ๐—ป๐—ฒ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ.

๐—ช๐—ฒ'๐—ฟ๐—ฒ ๐—ผ๐—ป๐—น๐˜† ๐—ด๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐˜„๐—ฎ๐—ฟ๐—บ๐—ฒ๐—ฑ ๐˜‚๐—ฝ. ๐Ÿ”ฅ

Weโ€™re live tomorrow for the Master Your Accounting Firm 2026!๐Ÿ“… Thu, 11 Dec, 12 โ€“ 2 PM AEDTBefore we kick off, hereโ€™s you...
10/12/2025

Weโ€™re live tomorrow for the Master Your Accounting Firm 2026!

๐Ÿ“… Thu, 11 Dec, 12 โ€“ 2 PM AEDT

Before we kick off, hereโ€™s your quick prep checklist:

โœ”๏ธ Block out 2 hours (this is a working session)
โœ”๏ธ Have your digital workbook open
โœ”๏ธ Bring your 2026 goal
โœ”๏ธ Bring your coffee
โœ”๏ธ Invite your partner or senior team members

And if youโ€™re not registered yet, now is the time to join MYAF and lock in your spot. Tap the link in bio.

Letโ€™s make 2026 your most profitable, aligned, and scalable year yet. ๐Ÿš€


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