26/08/2026
Recruitment firms are sitting on a 🤩 goldmine of data.
And most of it's going completely to waste.
🤔 Think about how many candidate and client conversations happen in your business every week.
There’s market intelligence 🐶 🦴 buried in every one of them.
↳ Why are candidates turning down your offers?
↳ Which competitors keep coming up?
↳ What are candidates starting to care more about?
↳ Which clients are giving you subtle signals they might be about to hire?
↳ Why are some recruiters converting better than others?
Until recently, getting useful answers from all of that would have meant manually trawling through calls, notes, emails, your ATS...
So mostly, we relied on gut feel.
Sometimes our gut is right.
Sometimes it’s telling us complete rubbish. 😥
One of the things I find really exciting about AI is we can now take all that messy, unstructured information we already have and find the patterns hiding inside it.
Suddenly your calls aren't just calls....
They're ℹ️ data.
And that data can help you:
↳ Spot opportunities
↳ Advise clients
↳ Create genuinely useful market intelligence
↳ And up your game.
How great having your own research department, with capabilities that would be unimaginable just a few short years ago.
📆 Next Monday (North America) / Tuesday (APAC) in AI Labs, Josh Kirkham from CoRecruit (formerly Quil) one of our AI mentors, is showing us some clever ways to turn candidate and client data into market intelligence to drive new opportunities.
❌ No shiny new tools or massive tech builds.
✅ Just getting a hell of a lot more value from the data you already have.
If you'd like to join us, pop me a DM and I'll send you the details.
🔢 Either way, why not start thinking about the data you’re already capturing in your business and what you can glean from it.
There’s probably far more value sitting there than you realise.
Use it to help you find the patterns, pull out the insights and turn what you already know into better decisions and better results.