The Productivity Project

The Productivity Project Solo Biz Wingwoman
🧠Mental load + business burnout
ā³Focus + energy + feel like yourself again
āœ…Bring your goals to life
šŸŽ§Weekly podcast

08/08/2026

And another thing -

Since I shared my last video I have THOUGHT on what to post next. I’ve never had a problem with ideas floating around in my head, ruminating on the good ones and letting the bad ones go like they’re the Jack to my Rose (and my brain is, erm, the door).

But SPEAKING my ideas and thoughts into existence? I freeze. I procrastinate. I ruminate. And I think of the perfect comeback 4 hours and 17 minutes later.

It wasn’t until I was driving down the freeway today, dressed in an adult KPop demon hunters shirt on the way to a 7 year old’s birthday party that I realised -

WE JUST GOTTA SAY IT.

No matter how much we fumble.

And another thing - no matter how we LOOK. I used to get ready to film content. And that’s also okay. Get ready or not - but the point is - this video is me. This is how I look most of the time and honestly I feel like this is how most of us look, most of the time. We’ve just let Instagram filters and curation blur our perception of what ā€˜put together’ actually is.

The point is - we need to say our things. I want to HEAR your things. And we need to say it no matter how scared we feel, or how tired we think we look, or how many unrequested idiots like Chad end up in our hate comments.

Because I don’t want my daughters growing up in a world where they feel like they’re better off keeping their mouths shut.

If you wanna hear me fumble and see more videos that make you think ā€˜wow, if she can be mediocre and say something, so can I’ - follow me Kat Hunter (now nothing to do with productivity) x

Piano: Mike from FB MarketplaceCat: inadvertent adoption from my friend the vet T A L I A ā¤ļøFollow for one-finger piano ...
06/08/2026

Piano: Mike from FB Marketplace

Cat: inadvertent adoption from my friend the vet T A L I A ā¤ļø

Follow for one-finger piano solos by a career-confused Mum also trying to find her hobbies šŸ¤™šŸ« 

That’s all x

24/06/2026

If I look unhinged, it’s because I am šŸ˜‰

It’s good to be back.

ā¤ļø

21/02/2026

This reel was inspired by a post I read in a womens’ Facebook group last week from an exhausted Mum of three also in paid employment, who brought up the idea of getting a house cleaner with her husband and was greeted with this truly, white knight in shining armour statement.

Sorry - I just need to quietly vomit in the corner.

If we learn nothing else from this obviously deep-dive reel today let it be this: cleaning is not your job by default. CLEANING. IS. NOT. YOUR. JOB. BY. DEFAULT.

If you have a family you effectively live in a share house. I have lived in a number of share houses. And the people who didn’t clean up after themselves were VOTED OFF THE ISLAND.

Each person’s energy is precious - INCLUDING YOURS. And if you are juggling a business, or a creative outlet or paid employment along with all the other unpaid labour that comes with being a woman and/or mother - your energy should be devoted to helping you do what you do best.

Because ultimately, EVERYONE BENEFITS. Financially, emotionally, mentally, spiritually.

Now, listen - this is clearly means dependent according to your unique situation, but things to consider include:

- hiring a cleaner sporadically or regularly

- considering what your kids can do to contribute (good starting jobs are unstacking dishwashers, feeding animals, feeding themselves)?

- your partner investing an equal amount of their own energy into life admin, school admin, cleaning, washing, feeding the zoo and all of the other things

What household systems can be set up make your life easier and conserve your energy for things that will actually help you get to where you want to go?

This is not about indulgence or laziness or extravagance. This is about energy and nervous system support.

Comment STACK and I’ll share the Substack article I wrote on the systems I use to make sure my week looks like my goal life (even when my time’s a bit out of control).

Okay? OKay. Buh-bye. Bye. Bye.

19/02/2026

THIS WEEK WILL BE DIFFERENT different, we say. This week will be MY WEEK. And then:

Life continues life-ing

We put ourselves last

We give our time and our energy to every man and his dog (even though we’d much prefer to just give it to the dog and leave the man out of it)

We listen to the people who keep telling us to ā€˜do’ our way out of everything

We feel less and less like ourselves

Hello, congratulations, it’s now 2027.

Before we get muy depresso (still firmly and unashamadely in my middle-aged-white-woman-discovers-Bad-Bunny-era) - I’m going to show you how to plan your week as a mum, someone with chronic health issues, someone navigating neurodiversity, someone in a carer role or anyone who has an element of their time or schedule that they inherently cannot control.

Comment DEPRESSO and I’ll send you the link to the Substack article where I detail the entire process.

Okay? Okay. Buh-bye. Bye. Bye.

this had to have its own moment ✨(and yes, I cried - and yes, I cried even though I don’t speak Spanish)I’m not even goi...
10/02/2026

this had to have its own moment ✨

(and yes, I cried - and yes, I cried even though I don’t speak Spanish)

I’m not even going to begin to try and articulate how I feel about all of this in the context of life, but I’ll try and distill it down to:

more bad bunny, less… kid rock 🫠

that’s the me behind

stick around if that’s the you too x šŸ’›šŸ’›šŸ’›

13/01/2026

1 \ Re-entered my shift work era:
instead of allocating a ā€˜do content’ time block, I plot in a shift (I have a few different types like marketing shift, client shift, ceo shift). That shift can be 15 minutes, 45 minutes or 2 hours. The point is that I turn up to my shift and I DO something (instead of the psychology of a time block which leaves you wide open to things like rescheduling and postponing till???). It also means I’m more likely to take my breaks and STOP WORKING WHEN I SAID I WILL - because, well, my shift’s done.

2 \ one specific goal for the next 10 weeks + supportive lifestyle habits (versus setting a billion different goals in 8 different life areas:
January - or rather, post-January - can feel overwhelming because once we’re done with our goal setting vision board candle sesh it can feel like we’re left with this big long list of things to make happen but living the exact same day to day lives.

BUUUUT focussing on ONE (maybe two) specific goals for 10-12 weeks opens up your capacity to stay aligned with your vision, make a plan that you can seeee laid out for you and support your energy and capacity to make it happen. Because? You can see the finish line.

3 \ evening vs morning routine:
I’m just gonna say it - complex morning routines suck if you’re a parent with young kids. I still have a rhythm to things in the morning for sure, but this is more about helping support a calm start to the day and integrating some of my habits, versus getting anything done.
I’ve consciously spent a little bit of time thinking about how I can use my evening time in a way that feels nurturing and supportive.

I’m Kat, and I help self-employed women bring their goals to life in 10 weeks.

There She Goals is the supportive program that was built outta my experience as a solo woman in business juggling family, isolation, mental load and overwhelm.

Comment ā€˜GOALS’ and I’ll send you a private audio voice note from me to you with the complete 10 week framework. x

for me it's  #2 šŸ”„SO simple but psychologically, I feel like I've hacked my brain back into spontaneous pre-2012 Kat?Mean...
06/01/2026

for me it's #2 šŸ”„

SO simple but psychologically, I feel like I've hacked my brain back into spontaneous pre-2012 Kat?

Meanwhile I've been intentionally living under a rock over the last few weeks, if by rock we mean:

+ my kids' inflatable paddling pool
+ iced coffee sips
+ latest read (The Women by Kristin Hannah, ooooft - I recommend)
+ christmassing with a mixture of hilarious family karaoke, navigating sadness and a bit of fury that my mum's missing every christmas and a food era dominated by leftovers and santa-themed chocolates
+ chandon garden spritz (this is as farncy as I get)
+ beach swims

And in amongst it all, I did the odd bit of scrolling (I'm not a saint here). And I noticed a definitive cultural shift.

Ambitious, creative, quietly motivated women are rejecting the regular ole' cruuuuush your 2026 goals setting session in favour of - well, it's not quite clear yet.

Buuuuut we're in the middle of a definite, noticeable push. A quiet (or loud) resistance against goal setting and planning and all of those traditional reset your entire life YouTube videos, after years of trying to manifest the goals on our vision boards, and, by perception, failing.

Except, we haven't failed. We've just been trying to plan and discipline our way through something that should feel creative, and exciting, and inspired and very UUUUUS.

There She Goals is the highly-supportive, welcome-to-your-village program I've created to help you bring your goals to life through the way you actually live. I can't WAAAAIT for 19th Januaryyyyy!

Tell me:
+ which one of these practices you'll try
+ if you're ready for your new goals era in 2026 (comment TSG)

xo

shift worker era concept inspired by .appleyard's killer approach to content creation šŸ”„

v pretty templates via šŸ˜

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