25/06/2026
People don’t just buy products. They react to packaging first.
The Touch Advantage study shows how quickly perception changes based on tactile and visual cues — from purchase decisions to post-purchase satisfaction.
What this confirms is something we see every day at Label Plus: packaging is not decoration, it’s influence.
We help brands translate that influence into real, functional, production-ready labels.
Source: The Touch Advantage Study by Vicki Strull