Sunny Advertising

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Thinking your business needs PR but not sure what that actually looks like?PR isn't just a press release when something ...
03/09/2026

Thinking your business needs PR but not sure what that actually looks like?

PR isn't just a press release when something goes wrong. Done properly, it's how you build credibility, get in front of the right audiences, and control the story before someone else does.

Media coverage. Award entries. Thought leadership. Product and business launches. Event management. Community and stakeholder comms. Crisis planning before you ever need it.

The businesses that do PR well aren't lucky, they're the ones telling their story consistently, to the right people, before they need to.

If PR feels like something you know you should be doing but haven't quite figured out how, that's exactly where we come in.

Send us a DM or drop a comment below →

The forecast for August was suuuuuuuny 😉☀️
31/08/2026

The forecast for August was suuuuuuuny 😉☀️

27/08/2026

Trends aren't a strategy. They're a test.

Before your brand jumps on the next one, run it through this: does it actually sound like you, does your audience care, and are you adding something or just copying the format?

Miss one of those and you're not on-trend, you're just loud.

The brands that win trends don't chase them. They filter them. ☀️

By the time everyone's thinking about end of year, the smart brands have already locked it in.Digital budgets are booked...
25/08/2026

By the time everyone's thinking about end of year, the smart brands have already locked it in.

Digital budgets are booked. traditional placements are secured. the comms calendar is written. that's not luck, that's planning three months ahead of everyone else.

Swipe for the tips we're using with our own clients right now to make sure Q4 is calm, not chaotic. 👉

20/08/2026

"Why can't we just use the same design everywhere?" A question that makes our team twitch 😅

Yasmine and Lizzie break down why an ad that converts and a post that stops the scroll are two very different beasts ☀️

18/08/2026

Paige vs a 30-second timer. The question: what makes Sunny great?

13/08/2026

Hot take: Black Friday isn't won in November. It's won right now.

Starting early buys you the three things last-minute brands never have, an offer with actual thought behind it, creative that stands out, and a warm audience ready to buy.

Start now or panic later. Your call ☀️

Traditional gets you known. Digital gets you seen. Organic and PR get you talked about. Together? That's a brand doing n...
10/08/2026

Traditional gets you known. Digital gets you seen. Organic and PR get you talked about. Together?

That's a brand doing numbers everywhere it matters.

One agency, full coverage ☀️

The 2026 Advertising Capstone Challenge is heading to the Sunshine Coast for the first time ever, and the trade press ha...
07/08/2026

The 2026 Advertising Capstone Challenge is heading to the Sunshine Coast for the first time ever, and the trade press has noticed.

Thanks to Campaign Brief, AdNews Australia, B&T and everyone covering the story. October can't come soon enough.

07/08/2026

After 11 years in Sydney and Melbourne, the Advertising Capstone Challenge is finally heading somewhere a little sunnier. ☀️

Months of keeping our lips sealed, and we can finally share it: Sunny Advertising is the Official Agency Partner for the 2026 Advertising Capstone Challenge. This is a title only DDB, Leo Burnett and Ogilvy have held before us - so when we say this is a big deal, we're not playing around.

For an independent regional agency, that recognition means something, it's proof that world-class strategy and creative don't need a capital city postcode.

Students from five universities across Australia and New Zealand will pitch on a real brief from our long-term client Bailey Ladders , who just celebrated 70 years in business.

And we're bringing you along for all of it. We've got big plans to show these students exactly what agency life looks like, follow along as it all unfolds before the final hits the Sunshine Coast this October.

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9 Maud Street
Sunshine Coast, QLD
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