First Focus IT

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First Focus IT Australia’s #1 Rated Managed IT Service Provider for businesses with 20–200 staff, 8 years running.

Trusted by over 800 Australian and New Zealand businesses | 24/7 support | 300+ IT professionals For over 20 years, First Focus has helped Sydney businesses with 20 – 200 staff get ahead with smarter IT. Rated Australia’s best MSP for eight years running, our local team delivers fast, reliable support backed by national scale. First Focus IT is an award-winning managed IT services provider, delivering high-quality, reliable IT solutions to Australian businesses. Headquartered in Sydney, the company combines local expertise with the backing of a national team through its unique pod structure. Each client is served by a dedicated pod of IT experts and specialists, ensuring familiar and seamless support. With offices across Australia, First Focus provides true nationwide support.

09/10/2026

Throwback to our conversation at IT Nation Connect ANZ with Brendan Ritchie, Ross Sardi and Adam Spencer on why AI needs direction 🎙️

AI adoption is growing, but it can only deliver real value when it's focused on a clearly defined business outcome and guided by human oversight.

As Adam puts it 🗣️ “These systems are getting profoundly smarter... when they’re pointed in the right direction.”

Check out the full episode here: www.firstfocus.com.au/insights/adam-spencer-on-ai-robotics-whats-coming-next/

You may not know this, but we’re on Instagram 📲 Follow for more content, including useful tips, team updates and a few ...
09/10/2026

You may not know this, but we’re on Instagram 📲

Follow for more content, including useful tips, team updates and a few things you won’t see here. Come and say hello!

👉 www.instagram.com/firstfocusit/

28/09/2026

AI can sound incredibly convincing. Even when it’s wrong.

Dr. Jason Fox calls it the “midwit trap.” As AI changes where people go for answers, staying relevant means knowing how to question the output, not just accept it. It’s not just about knowing the tools. It’s knowing what to challenge and where experience still matters.

Unpack what staying relevant looks like in the age of AI with Ross, Brendan and Dr. Jason more in the conversation: https://lnkd.in/g3PbmQZK

The best feedback is hearing that we’re making life a little easier for the people we support. 💙Thanks for the kind word...
24/09/2026

The best feedback is hearing that we’re making life a little easier for the people we support. 💙

Thanks for the kind words and trusting First Focus. Always great to hear from our clients!

Is AI making us feel smarter than we are?Brendan and Ross Sardi sit down with 🧙‍♂️ Dr. Jason Fox at IT Nation ANZ 2026 t...
22/09/2026

Is AI making us feel smarter than we are?

Brendan and Ross Sardi sit down with 🧙‍♂️ Dr. Jason Fox at IT Nation ANZ 2026 to explore AI, wisdom, leadership and the “midwit trap”.

They discuss human judgement, doubt, staying adaptable and why following best practice can lead to average outcomes.

🎥 Watch the full conversation on our YouTube channel

18/09/2026

A basic math problem of which bucket fills up first? Sounds simple enough for AI, right?

Adam Spencer put the classic pipe puzzle to four major AI platforms. All four got it wrong, even after being prompted to look more closely at the blocked pipe.
Yet in the same week, AI helped crack a highly targeted problem that had remained unsolved for 50 years.

That contrast says a lot about AI today. Give it the right problem, context and data, and it can be incredibly powerful. But don’t assume it always gets the basics right.

Watch the full conversation: https://lnkd.in/d9wMiNkY

What happens when you ask the First Focus team to turn their Slack personalities into superheroes using AI? 🦸‍♀️🦸‍♂️For ...
15/09/2026

What happens when you ask the First Focus team to turn their Slack personalities into superheroes using AI? 🦸‍♀️🦸‍♂️

For the final round of our FF Challenge Cup, that’s exactly what we did. Superhero names, questionable superpowers, very accurate weaknesses and some seriously good AI-generated transformations followed 😂

A fun finish to three challenges, plenty of friendly office rivalry and a great excuse to see a different side of the people we work with.

Here are some of the winning superheroes 👇

A few behind the scenes from The CEO Institute breakfast last week in Sydney 📸Thanks to everyone who came along, asked g...
14/09/2026

A few behind the scenes from The CEO Institute breakfast last week in Sydney 📸

Thanks to everyone who came along, asked great questions and kept the conversations going well after the session wrapped up.

One more stop on The AI Series. See you soon, Adelaide! 👋

08/09/2026

The hardest part of building with AI isn't getting started. It's getting it finished.

AI can get you 80% of the way there. The last 20% is where things often stall.

🙌 That's where CORE comes in. We help your team turn great ideas into secure, real-world solutions with the expertise to get them over the line.

Learn more about First Focus NZ CORE here 🔗 www.firstfocus.com.au/services/core/

20/08/2026

What if your IT partner helped you find better ways to work?

Great support keeps your business running. CORE goes further by continually looking for opportunities to use AI, automation and technology to improve how work gets done.

Because the goal shouldn’t just be fewer IT problems. It should be a more productive business.

Watch how CORE changes this conversation 👇

Address

189 O'Riordan Street, Suite 1, Level 7
Mascot, NSW
2020

Opening Hours

Monday 12am - 12am
Tuesday 12am - 12am
Wednesday 12am - 12am
Thursday 12am - 12am
Friday 12am - 12am

Telephone

+611300556531

Website

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