16/06/2026
This week on Empowering Leaders we’re joined by an entrepreneur, media personality, and beloved AFL legend. The record-holding Son of the West affectionately known as the ‘Smiling Assassin', the one and only Brad Johnson.
In this episode, Brad tells us about the eight long years he and his wife Donna spent building Zena Sport, the protective sportswear brand designed for women playing contact sport. From brilliant idea to years of dead ends, to the breakthrough moment that led them where they are today - on the shelves at Rebel Sport, and in demand internationally.
Brad talks about the discipline and drive it took to fulfil his dream career at the Western Bulldogs, and his commitment to supporting his own kids in the pursuit of theirs. He also shares his beautiful thoughts on leadership, opens up about his cancer diagnosis, the treatment that followed… and how he’s remained one of the happiest humans you’ll ever meet. Enjoy!
🎧 Listen to the full episode here: https://bit.ly/4dqrtr3 and watch on YouTube here: https://bit.ly/4qElZMc
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