01/07/2024
Do you actually need one in today's job market?
Answer: Yes, you do (unless it states otherwise).
While your resume is a summary of your skills, qualifications and experience, a cover letter helps the reader understand who you are beyond the resume. It’s an opportunity to showcase your motivation, goals, passion, fit and strengths that align to the role you are applying for.
Some tips for success include:
1. Ensuring it has a clean and professional layout, and ideally matches the look of your resume.
2. Addressing the letter to an actual person – do some thorough research!
3. Tailoring it to each and every role you apply for beyond just the company name and job title. Include skills that match the job requirements, research the company and highlight specific examples that showcase how you can add value or solve their problems.
4. Ensuring your introduction is personalized and impactful e.g. In my current role at XX, I’ve successfully increased customer loyalty by 30%. I can bring this same level of impact to [Company Name], addressing your business needs effectively.
5. Mentioning something you like about the role/company e.g. I am particularly drawn to [Company Name] because of its recent awards in innovation, DEI, and workplace culture, which resonate with my commitment to high performance.
6. Keeping it within a page.
It's not as easy as it sounds, AND it takes time! Need help? I offer personalised cover letter writing as part of a package or as a standalone option. Get in touch today or follow for more tips!
