09/06/2026
For years, trade businesses could rely on referrals, repeat customers, and a steady flow of work.
That's no longer a given.
With softer demand, rising costs, tighter margins, and increased competition, the businesses that thrive will be the ones that get smarter about how they win, manage, and convert opportunities.
This week on the Motii Playbook, Noam Horenczyk, Principal, Technology Partnerships at Simpro, joined Kate and Fred to discuss what's really happening across the trades sector and how leading businesses are responding.
One insight stood out: every lead matters. In a tighter market, a "no" should rarely mean "never". It should mean "not yet".
The businesses that stay connected to prospects, nurture opportunities, and create a seamless handover from sales to delivery are the ones building resilience for the future.
Listen to the full episode via the link in the comments.