Legiterati

Accessible trade mark services for modern businesses.

08/05/2025

The recent dispute between leather goods brand Maison de Sabré and women’s fashion giant Sportsgirl over fruity charms has highlighted an important lesson for Australian designers: protecting your product designs matters. 🍎🍊

20/01/2025

At Legiterati, we believe trade marks are more than just legal protection—they’re the foundation of your brand’s identity. That’s why we’re rewriting the rulebook on how trade mark services are delivered.

✅ Decade-long expertise you can trust.
✅ Tailored solutions for every stage of your business journey. ✅ Clear, jargon-free advice.

20/01/2025

Your brand deserves protection that keeps up with the modern world. At Legiterati, we make trademarking your brand assets seamless, stress-free, and strategic.

💡 What makes us different? 👉 Expertise you can trust. 👉 Tailored solutions for every stage of your business journey. 👉 Clear, jargon-free advice.

Get started today. Let’s make your brand legit.

14/03/2023

The Academy of Motion Pictures Arts and Sciences takes its image and brand seriously: it owns 133 trade mark registrations in 53 countries.

The Academy is even more meticulous about enforcing its IP: it has 20 individual rules governing the use of any of its trade mark and copyrighted symbols as well as six separate policies for the use of clips from Academy Award presentations, including their exploitation in televised obituary news reports.

This is why movie ads which mention the words “Oscar” or “Academy Awards” contain the registered trade mark symbol ®.

The Oscar statuette was registered as a trade mark in 1975, with the words Oscar and Academy Awards following in 1979. Over the years, the Academy has registered its other brand assets internationally, including ‘OSCAR NIGHT’ and ‘ACADEMY GOLD’.

09/03/2023

This week in brand news:

▪️Chanel pushes for Chanel No. 5 bottle trade mark registration after USPTO refusal
▪️Puma and Rihanna reunite for new collab
▪️Hermès pushes for permanent injunction against Mason Rothschild after MetaBirkins win
▪️Billabong and Quilksilver to be sold to Reebok for $1.9 Billion
▪️Toblerone to drop Matterhorn image from packaging
▪️Sephora opens first UK store

Head to our Stories to read each story in detail 👆🏼

20/02/2023

The latest consumer rankings released by market research company Roy Morgan has revealed the most trusted Australian brands.

Retail giants have continued to lead the latest Roy Morgan ‘Net Trust’ rankings. The top five most trusted brands are unchanged for a fifth straight quarter: Woolworths, Coles, Bunnings, ALDI and Kmart.

The rankings are based on the opinions of over 22,000 Australians during the December 2022 quarter.

17/02/2023

This week in brand news:

▪️Former Céline Creative Director Phoebe Philo to debut own brand
▪️Ikea and Marimekko launch collab
▪️EUIPO has refused Burberry’s Web3-focused trade mark application
▪️adidas appeals Thom Browne trade mark lawsuit
▪️KeepCup sues Cha Time for trade mark infringement
▪️Meta settles infinity logo copyright dispute with non-profit
▪️Subway exploring a possible sale after 58 years of family control

Head to our Stories to read each story in detail 👆🏼

14/02/2023

Rihanna: from music icon to entrepreneur

The Barbadian singer, songwriter, and actor, is one of the biggest pop stars in the world.

In recent years, she has also made a huge impact in the business world, becoming a successful entrepreneur and officially becoming a self-made billionaire in 2022.

Since releasing her first fragrance Reb'l Fleur in 2012, she has expanded her empire, launching cosmetics, lingerie and apparel. In 2017, she launched Fenty Beauty, a cosmetics line specifically designed to cater to all skin tones. The brand was an instant success and quickly became one of the leading cosmetics brands in the world.

In 2018, Rihanna took her business ventures to the next level, launching Savage x Fenty, a lingerie and loungewear line that has been praised for its inclusive sizing and body-positive messaging. The brand has since become a leading player in the lingerie industry and has been credited with helping to revolutionise the way lingerie is marketed and sold.

It appears she won’t stop at lingerie and cosmetics. Rihanna has recently filed trade mark applications for FENTY KIDS, FENTY HAIR and FENTY ATHLETICS, adding to her growing intellectual property portfolio.

13/02/2023

We love to mythbust on a Monday.

09/02/2023

Burberry has revealed a new logo alongside the release of its first campaign under the creative direction of designer Daniel Lee.

The new campaign sees the return of the ‘Equestrian Knight’ featured in the original 1901 logo but phased out in the 2018 rebrand when the London label took the simple design approaches employed by Saint Laurent, Balmain, Berluti and Céline at the time.

Swipe 👈🏼 to see the evolution of the Burberry logo over the last 122 years.

Images via Burberry

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