https://heartandsouldigital.com/

Heart & Soul Business, Melbourne (2026)

16/02/2024

Make one piece of content and turn it into 10 - 20 small videos, using ai, for free.. lets do it live next Thursday⬇️details

28/11/2023

If making short videos this will
k i l l your reach
“I’m just popping on here to say….”
…Or some version of that.

Scrolled past, gone.
Your potential audience is that is…

Why? ‘Cause your short videos get shown to people who DO NOT KNOW YOU 🥳🥳

That’s why it matters.

You have 3-5 sec for your new potential fans to get you/your message.

& It’s bloody hard to do!
Wow have I struggled with this. I am the queen of rambling long videos! It’s literally taken me years to get short videos to land…

Ask my video producing friends, who’ve been telling me for years to stop rambling (lucky I don’t care what people say, I figure the message has to come out, so when it does, it does. Better out than in they say 😉).

Fast forward a few years - and now thanks to the fact that fbook wants to take over tiktok there’s 27k followers on my personal fbook account! Wtf! I know! I’m amazed too…
Plus 1500 subscribers who downloaded my ‘free gift’.

Organically. No paid ads.

Any q’s please ask.

10/09/2023

My business owning friends wanting to see how we quickly generate 50 free quality leads ➡️ for you while on the call, Thursday at noon.. this is for you!
(It’s also super relevant for my BDM friends, actually for your company.)

You’ve not seen a real time search engine with ai integration set up for lead generation, like this before.

Yes there are some things on the market but none that get data (ethically) in ‘real time’ and set up your marketing campaigns to qualify the leads so you literally have a full book of clients within a month after set up.
In this session I’ll intro you to one of the founders plus also use it as a demo to get you your leads, before its advertised to the masses in this country.

This works for;
- Service-based businesses
- Real estate
- E-commerce / Product businesses
- Those wanting joint ventures
- BDM's within corporations
- Any business running ads (watch how this will triple the effectiveness and lower your cost to acquire a client from your ad spend).

https://us02web.zoom.us/j/86819341101
Meeting ID: 868 1934 1101

Come help me test the software before it gets launched the Australian market at large scale.

More about the software:

In use for the last 2 years by it’s Australian founders, they grew their business to $50k monthly recurring revenue, before launching it into the US for other agency owners just last year. So it’s available for larger organisations or digital agencies and also small and medium business owners wanting leads.

There are currently only 2000 users based mostly in the US using it. The plan is to launch/advertise it in Australia soon.

Many of the similar applications available are stored databases. This however is real time.
Plus there’s the ai component to then help you set up the next phases of contact, emails outreach and client bookings.

Plus for registering you’ll get the replay and if you can’t be there to get your leads live, I’ll reach out to you so you get the ‘50 free (super qualified) leads’ for your business.

If you are unable to attend, click the event anyway and I’ll endeavour to get you the replay and if you’d like I can book you in and get you your leads in a quick follow up chat.

Ps. See the event link below in the comments.

Pps. I promise I will never try to give you fashion advice, she says wearing a bugs bunny tshirt 😂

04/08/2023

How much of everything seems to be about
helping, giving, waiting, holding, breathing, pressing go if appropriate, then rpt??
(Personally I have had to learn to hold off on the go’s), kind of like holding back in a
u know what
& like that, it makes the go EVEN SWEETER AND MORE EARTH SHATTERING🎉🥰🥂💦

15/07/2023

Socials for business gets overwhelming, I agree but I also think it’s reinforced when you don’t get a result from it.

So if you learn how to get results, wouldn’t you be motivated to do more..?
Like any new endeavour, you need micro wins.

See pics below of a new business coaching clients, discovery using short videos…

Questions? Ask me.
As in the last few months (after 18 months of trying), I’ve got them to work, across multiple platforms.
When I say ‘work’ I mean 27k followers on my personal Facebook account, (and I didn’t know that was a thing) & over 1000 email subscribers from a gift I gave away.

And that’s just for one niche! (I started a few accounts across different niches to test differnet things).

➡️ Most social media channels are showing your short videos to people who do not follow you.
Read that again. (Hence you needing to get the first few seconds right. Hint: put text on it saying who it’s for).

That’s how this works.
Don’t ask me why, I don’t make the algorithm, but I can tell you that all platforms are trying to keep up with tiktok. & I don’t believe it’s the devil, but there are a few platforms trying to get rid of it 😉 ever wondered why….?

I’m far from being an expert, but I can definitely tell you where to spend your time vs not, if you’re short of time,
if you want bang for your buck since you are posting anyway.

Btw - I also believe that social media cannot and should not be your only form of marketing.
I’ll save that rant for another day, or check out my previous posts on this topic.

13/07/2023

Us business owners simply can’t rely upon only using social media or any digital marketing actually, to spread the word of our ‘thing’ 🦄 in the first few years of business.

Especially when you need people to take action to download your free thing… (a free talk or a helpful pdf, free blog posts, an event whatever).

Whatever happened to going into ‘attack mode’?
All I mean is simply and ethically going and telling the clients that you want, that you can help them and actually HELP them for free?

In person for a business
For an hour,
A day,
A week,

Or online
With a pdf,
An event,
A blog post
An email series.

Here’s how to make electronic messages different- Tailor it to them! and their problems.
Do not do a bulk cut and paste (btw we are all sick of those aren’t we? Cold dm’s free webinars made for 1000’s.)

So what happened to our ability to think outside the box?

Do we not know how to do this anymore?
Help people?

Would you walk into an office and speak to the manager and offer them ###?
Why not?
You should be proud enough to.
This is marketing.

(& they can’t scroll on if you are there 😉 😉 )

It’s simply helping people, even though they are not clients.
Never walk in to sell.
Walk in (or get in their face/inbox, purely to help).

I’m not sure if it’s the gold defence netballer coming out in me or the fitness sales machine background that’s the driving force…

But I’m constantly assotounded at the lack of ‘attack’ aka helping others to prove you’re worthy of being able to help them, that is the current state of affairs right now.

Eg want to work with me as an entrepreneur to build your business, offer to help me.
Want to work with someone else offer to help them. Simply to be near them and learn.

That’s the fastest way to the next level of you.

Not copying someone else’s marketing system, that they likely copied from someone else.

Be original
Use your genius

You have plenty of it, regardless of what the voices in your head say.

Ps. See this pic below, don’t do this algorithm hack bs.
Just don’t. Learn how to market using your genius.

Pps. For details on my next 3 live events, I’ll put them in the comments.

12/07/2023

It pays to at least know ‘who to ask’ regarding all things to do with your website.

It will cost you time and money later when it’s set up incorrectly.

This goes especially for e-commerce sites. (They seem really popular for hackers)

The security matters
The hosting matters
The development matters

It matters from the beginning. (If I can short shorten the learning curve for you at all)…

So what seems like a what like a good/cheap deal at the time,
to get a friend,
a relative or a beginner to do it…

Be careful, not only is the security probably an issue & it will end up costing you more money later on when it gets hacked.

A good website builder understands the psychology of the user that’s on your website and why half of the pages are often a waste of space
and a waste of time
As the business owner you need to understand marketing and that apart from selling your products,

The only reason the top of your website exists is to capture emails.
(Ditto for social media)

I don’t know why I’m telling you this, I’m not a specialist in Websites.
Or email lists.
(Yes I’ve built plenty, mostly by accident that’s a story for another time.)

I just know for the online programs I’ve built over the last decade

& the brick and mortar personal training businesses over the last two,

that it’s likely you’re in business for transactions and helping people
and that needs to be at the forefront of your mind, while you are directing these tech people who are helping you build your business.
(The tech team I call them)

And yes you can still be a nice person, love & care about people and earn money via your services…

Don’t get me started on receiving (money or other things).

End rants.

Ps. upcoming in person events.

➡️ July 19th Make Short videos with me in person (yes you’ll be posting - this is not about lighting or confidence it’s about the first 3 seconds & ok lighting is important)..

➡️ Workshops and free seminars to grow your business. (Its how I’ve done things for 20+ years. I just didn’t know it was a marketing tactic).

➡️ Growing your email list - capturing emails with a free giveaway and nurturing them with an email sequence full day in person workshop.
Geelong.

Pps. Co-working is da best!!!!

Ppps. I do have a great network of tech people and a team I can call on. So if you do have tech and business growing questions.. let me know

06/07/2023

You’re often one good question away from the future you desire.
Never be afraid to ask

28/06/2023

How often do you defer doing the thing and instead choose learning, or call it preparation?

Or perhaps instead you worry about being perfectly branded?

‘Cause you really need the logo re-made again, don’t you?

Did you know the human brain goes into problem solving mode when you say things in the opposite format that they are suppose to be in*

It’s called *inversion thinking made famous by Charlie Munger. Look it up.

It’s where you exaggerate the problem in attempt to elicit a humans natural tendency to solve problems.
It’s in reverse to the way we teach.

so by easily identifying the problems first ‘the experts’ know you’ll naturally want to do the opposite of the problems.

So let’s try it out and see if I can’t break your brain…

So dear entrepreneur - Should you do all the courses before taking action?
Of course you should!
All the courses…
😉

Actually I think you should actually spend the rest of your life preparing cause that’s the absolute best way to succeed, right?
Collect all the information,
..Said and did no successful person ever.

I’m being a smart a r S e of course.

Don’t you think you should also ask your family and friends who’ve never done the ‘thing’ before, what they think of the idea?

Did your brain go no-freaking-way!?
Or you know from experience that this doesn’t work..?
Instead, I/you/we need to do the other thing?

I could go on…

You see regardless of how masculine the energy of ‘doing’ is, or whatever opposing thought you may have had as to why it’s not ‘the perfect time’ to take action.
Going through it is the only way to
Well
Go through it..

No?.
Great, your mind kind of human.

Ps. these are the opening lines I’m writing for a talk I’m giving where I’m suppose to be teaching about results with short videos.

I’m going to break their brains, literally.

See Cassie Bush’s profile for tickets to the next event on making short videos (& we will be making), because this weeks event is
🎉sold out 🎉
but we will do another in a Geelong Vic soon

Heart & Soul Business

16/02/2024

28/11/2023

10/09/2023

04/08/2023

15/07/2023

13/07/2023

12/07/2023

06/07/2023

28/06/2023

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