Subtle Digital

15/09/2025

74 DAYS ‘TIL BLACK FRIDAY

Black Friday Doesn’t Start on the day... It starts from NOW
This is your final window to lock in your game plan!

Strong brands, don’t improvise — they plan, execute, and optimise weeks/months in advance.

90 Days Out (Now)

✅ Finalise inventory & supplier orders (lead times are critical now).
✅ Decide on discounting strategy (site-wide %, bundles, gift sets, tiered offers). Get this locked-in and tested WELL BEFORE.
✅ Audit website speed, checkout flow, and mobile experience.

60–30 Days Out

✅ Ramp email/SMS list growth (popups, giveaways). You need to be filling the funnel NOW.
✅ Build pre-launch hype campaigns (waitlists, teasers). Get in early!
✅ Align customer support & fulfilment teams on the months surge SOPs. Clear roles and who does what. Plus how to do it (SOP)

30 Days to Go

✅ Prep Customer Service & fulfilment for influx.
✅ Monitor ad spend vs. sales daily. How are you pacing against MoM, YoY.
✅ List/SMS hygiene for email.
✅ Paid audience (Paid) hygiene.

Need a black Friday Roadmap?

👉 If you want help building a done-for-you Black Friday roadmap for your brand (or your clients), let’s talk.

Fill out your details here 👉 https://lp.subtledigital.com.au/bfcm

DM me or comment “BFCM” and I’ll share how we’re prepping brands to maximise sales this year.

If you aren't planning NOW you are going to be missing out

28/08/2025

Is your marketing agency showing you the whole truth? 👀

On paper, your numbers might look strong:
✅ CAC looks efficient
✅ AOV is higher than CAC
✅ MER is healthy

But here’s the problem: those are blended metrics. And blended numbers can hide what’s really happening in your business.

Here’s a (made-up) example:
• Blended CAC: $74
• New Customer CAC: $285
• AOV: $80

Looks efficient at first glance. But dig deeper… acquiring new customers is actually unprofitable.

And here’s why this matters ⬇️
Every eCommerce brand has churn. If you’re not filling the leaky bucket with profitable new customers, your “growth” is just recycling old buyers.

💡 The takeaway:
👉 Always separate new vs. returning customers
👉 Track New Customer CAC (NCAC)
👉 Compare it against AOV + Lifetime Value

That’s the real measure of sustainable growth.

24/07/2025

Shout out to all the email agencies 👋

18/07/2025

“We use Shopify for this, GA4 for that, Meta for this…”

One of the biggest issues I see when working with brands that have a board or exec team: no one agrees on a single source of truth for metrics.

You end up in meetings where someone pulls numbers from Meta, another from Shopify, someone else references GA4 — and suddenly everyone’s debating the data instead of solving problems.

GET ALIGNMENT.

Here’s what needs to happen:

✔️ Pick a single platform as your source of truth — whether it’s Shopify, GA4, Meta, or something else, get alignment.
✔️ Define how you are reporting? Daily, WoW, MoM, QoQ, YoY etc.
✔️ Identify whether all data points can be historically measured. if it exists in the past, does it align with current form of measurement?

Without clarity and alignment, strategy stalls.

Have you experienced this chaos before? if so, comment your experience below.

19/02/2025

Come join us on March 12, 2025, at 7:00 pm to connect, create, and celebrate International Women's Day with Sunbury Women in Business!

04/01/2025

Perfect weekend for the river.

What holidays plans do you have?

31/12/2024

New artwork for the office 👌

18/12/2024

Proud to sponsor.

Congrats to Jenny from Happy Dentistry. You crushed it!

Congratulations to Jenny Liu from Happy Dentistry for winning the Start-up/New Business Award 2024!

A massive thank you to Subtle Digital for sponsoring this award.

18/12/2024

Good vs bad email marketing.

What’s the difference between a good and bad email marketing agency?

A Good Email Marketing Agency:
✅ Works to understand business KPIs before proposing a strategy
✅ Recommends software that's best for the specific business model
✅ Dedicates time to maintaining the technical sending infrastructure
✅ Creates automation's relative to the customer journey and data
✅ Optimises list growth for conversions

A Bad Email Marketing Agency:
❌ Looks to optimise channel metrics before understanding business KP|s
❌ Chooses software that may not be in the client's best interest
❌ Focuses on sheer volume of sends while ignoring deliverability
❌ Bases automation & messaging templates on "best practices"
❌ Focuses on list growth exclusively for quantity of sends.

Have you experienced the good or bad?

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