Atlas Business Consulting Services

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Dear Honourable Tim Wilson – Federal Liberal Member for Goldstein  Please tell me that this is not true on how Labor's F...
13/10/2026

Dear Honourable Tim Wilson – Federal Liberal Member for Goldstein
Please tell me that this is not true on how Labor's Federal Minister for Small Business responded to your statement.
I would love to hear the transcript.
If it's true, this is so sad and a blatant disregard to our many Small Business owners here in Australia who are struggling.
"Maybe they were dodgy"....such an offensive response to so many Small businesses that have closed due to factors beyond their control.

Monday Motivation.No matter how small your business is, always be Proud.Happy Monday everyone and have an awesome start ...
04/10/2026

Monday Motivation.
No matter how small your business is, always be Proud.
Happy Monday everyone and have an awesome start to the week.
From the Team at Atlas Business Consulting and Mentoring Services

Truly grateful to be asked as one of the Judges for the Inaugural Williams Landing Business Association Awards. I had th...
02/10/2026

Truly grateful to be asked as one of the Judges for the Inaugural Williams Landing Business Association Awards. I had the distinct pleasure of selecting Finalists in the following Categories:
-Business of the Year
-Active Lifestyle
-Innovation Excellence
-Community Impact
I was truly inspired by some of the Businesses that applied.
On Thursday Night, Oct 1, we had the WLBA Gala Dinner and Awarding held at Sanctuary Lakes Hotel in Point Cook.
Humbled to present the Finalists for Customer Excellence.
Thank you Sonia, President of WLBA, for inviting me to be part of the Business Awards and the Gala Dinner.

WELCOME OCTOBER – A MONTH OF GROWTH, POSITIVITY & MENTAL HEALTH AWARENESS This new month brings new opportunities, fresh...
30/09/2026

WELCOME OCTOBER – A MONTH OF GROWTH, POSITIVITY & MENTAL HEALTH AWARENESS
This new month brings new opportunities, fresh perspectives and the chance to grow, both personally and professionally.
October is Mental Health Month, a timely reminder that while we constantly focus on growing our business, achieving our goals and looking after our teams, we must never forget to look after OURSELVES.
As business owners, we often carry the weight of responsibility for our employees, customers and families. Behind every business is us as business owners, who faces challenges, pressures and uncertainties.
Remember, your mental health and wellbeing are just as important as the success of your business.
Take time for yourself. Check in on someone. Have that conversation. And most importantly, never be afraid to reach out and ask for help. It's a sign of strength, not weakness.
Let's make October a month of positive growth, meaningful connections and looking after one another.
From the Team at Atlas Business Consulting & Mentoring Services, we are proud to support Beyond Blue for over six years and remain committed towards promoting awareness on mental health and wellbeing, particularly among our small business community.
Because a healthy business starts with a healthy YOU.

Monday MotivationSome people want it to happen.Some people wish it would happen.Others MAKE IT HAPPEN.Taking action is w...
20/09/2026

Monday Motivation
Some people want it to happen.
Some people wish it would happen.
Others MAKE IT HAPPEN.
Taking action is what turns an idea into a business.
There will never be a perfect time. You won't have all the answers. But every successful business started with someone willing to take that first step.
Do the research. Make the call. Test the idea. Build the plan. But, START.
Because an idea without action remains just an idea.
Stop waiting. Start doing. MAKE IT HAPPEN.
Happy Monday everyone and have an awesome start to the week.
From the Team at Atlas Business Consulting and Mentoring Services

Monday Motivation 𝐌𝐚𝐫𝐀𝐞𝐭𝐒𝐧𝐠 𝐒𝐬 𝐭𝐑𝐞 π’π©πšπ«π€, 𝐁𝐫𝐚𝐧𝐝𝐒𝐧𝐠 𝐒𝐬 𝐭𝐑𝐞 𝐅π₯𝐚𝐦𝐞Marketing is like asking someone on a date. It's that ini...
13/09/2026

Monday Motivation
𝐌𝐚𝐫𝐀𝐞𝐭𝐒𝐧𝐠 𝐒𝐬 𝐭𝐑𝐞 π’π©πšπ«π€, 𝐁𝐫𝐚𝐧𝐝𝐒𝐧𝐠 𝐒𝐬 𝐭𝐑𝐞 𝐅π₯𝐚𝐦𝐞

Marketing is like asking someone on a date. It's that initial spark, the moment you put yourself out there, hoping to catch their attention. You craft the perfect message, choose the right platform, and make sure everything looks just right. Marketing is all about that first impression, the excitement, and the anticipation.
But here’s the thingβ€”getting that first "yes" isn’t enough. That’s where branding comes in. Branding is the reason they say yes. It’s the deeper connection, the trust, and the feeling they get when they think of you. Branding is what keeps them coming back, even after the first date is long over.
In my experience, I’ve seen businesses pour all their energy into marketing, only to realize later that they haven’t built a strong brand to back it up. Without a solid brand, your marketing efforts might get you in the door, but they won’t keep you there.
Branding is about consistency, storytelling, and creating an experience that resonates. It’s what turns a one-time customer into a loyal advocate. It’s what makes them choose you over and over again, even when there are plenty of other options.
So, while marketing lights the fire, it’s branding that keeps it burning. And in the world of business, you need both to truly succeed.

What’s your marketing and branding strategy?

Excerpt: Founders and CEO's

Happy Monday everyone and have an awesome start to the week.
From the Team at Atlas Business Consulting and Mentoring Services

FROM A BUSINESS IDEA… TO BECOMING A FULL-TIME ENTREPRENEURMeet Sh*tanshoo Bhardwaj, CEO & Founder of Prishda Energy.Sh*t...
11/09/2026

FROM A BUSINESS IDEA… TO BECOMING A FULL-TIME ENTREPRENEUR
Meet Sh*tanshoo Bhardwaj, CEO & Founder of Prishda Energy.
Sh*tanshoo first came to me in December 2023 with an idea. At that time, he was working full-time in the corporate world and exploring the possibility of starting a side business in the renewable and clean energy industry.
We had several conversations about his vision, his opportunities and, importantly, what it would take to turn an idea into a sustainable business.
In August 2024, we had our first formal mentoring session. Together, we worked on his Business Plan, Roadmap, Marketing & Branding, and Growth Strategies β€” with a longer-term goal of building the business to a point where he could eventually transition from corporate employment into entrepreneurship.
Then came the news I love hearing as a Business Mentor, he made the decision to leave his corporate job and commit FULL-TIME to Prishda Energy.
For me, these are the wins that become emotional. Mentoring isn't simply about business plans, strategies, numbers or marketing. It's about empowering people to see their own potential.
It's about helping someone gain the clarity and confidence to make important decisions about their business β€” and sometimes, their life.
Stories like Sh*tanshoo's reminds me WHY I started Atlas Business Consulting & Mentoring Services.
I commend him for having the courage to back himself and recognise the potential of what he was building. There comes a point when growing a business requires more than working on it "on the side" β€” it requires commitment, belief and being fully invested in its future.
I'm also proud to see him building a business in an industry that can make a genuine difference.
Through Prishda Energy, Sh*tanshoo and his team provide the supply and installation of solar, battery and EV charging solutions for homes and businesses, helping customers move towards more sustainable and eco-friendly energy solutions.
Sh*tanshoo, congratulations on how far you've come. But more importantly β€” this is only the beginning. Keep believing. Keep growing. Keep moving forward.
Your business started with an idea. Now you're living it. And this is exactly WHY I do what I do.
Learn more about Prishda Energy: https://prishdaenergy.com.au/

Today is R U OK? Day β€” and I’m reaching out to my fellow Small Business Owners to simply ask: R U OK?This year has chall...
09/09/2026

Today is R U OK? Day β€” and I’m reaching out to my fellow Small Business Owners to simply ask: R U OK?
This year has challenged many business owners in ways that people outside business may never fully see.
Behind the smile, the open doors and the social media posts, there may be someone quietly asking:
How do I keep my business afloat?
How do I look after my staff and keep them employed?
How much longer can I keep doing this?
What does the future hold?
How do I stay strong for my family and loved ones?
What should I do next?
And yet, through these challenges, I’ve also seen incredible resilience.
I’ve watched business owners pivot, adapt, innovate and make difficult decisions to survive, grow and build a more sustainable future.
But please remember this:
You don't always have to carry the weight of your business alone.
Reaching out and asking for help is never a sign of weakness. It takes courage to say, β€œI need some help.” It shows that you still have the determination to find a way forward.
As a Business Mentor, sometimes the most important conversation I can have with a business owner isn't about revenue, profit, marketing or growth.
Sometimes, it starts with just three words:
R U OK?
And by changing those words around, my message to every small business owner today is…
I genuinely hope U R OK.

There are moments in my mentoring journey that truly touch my heart.Today, I received a testimonial from someone I had t...
09/09/2026

There are moments in my mentoring journey that truly touch my heart.
Today, I received a testimonial from someone I had the privilege of mentoring, and I honestly feel so humbled and incredibly grateful.
As a Business Mentor, success is never about meβ€”it has always been about seeing people grow in confidence, believe in themselves, overcome challenges, and achieve things they once thought were impossible.
Knowing that I have made even a small positive impact in someone's business journey is the greatest reward I could ever receive.
To the wonderful team at Quest Apartments Mont Albert, thank you for your trust, your kindness, and for taking the time to share such meaningful words. It means more to me than you'll ever know.
This is why I love what I do.
Passion with Purpose.
Making a difference through Mentoring.

Monday MotivationSuccess isn’t just about what you accomplish in your own life. It’s about what you inspire others to be...
06/09/2026

Monday Motivation
Success isn’t just about what you accomplish in your own life. It’s about what you inspire others to believe they can accomplish in theirs.
True success goes beyond titles, recognition, revenue or achievements. It’s found in the people we inspire, the confidence we build, the opportunities we create, and the lives we positively impact along the way.
As a Business Mentor, one of my greatest rewards isn’t simply seeing a business grow β€” it’s seeing someone begin to believe in themselves, turn an idea into reality, overcome challenges and realise that they are capable of so much more.
This Monday, ask yourself:
β€œWhat can I do this week that will inspire someone else to move forward?”

Because sometimes, your encouragement, your knowledge, your support β€” or simply your belief in someone β€” can be the spark that changes their direction.
Don’t just strive to be successful.
Strive to be significant. Strive to make an IMPACT.
Have a great Monday and an inspiring and purposeful week ahead!
From the Team at Atlas Business Consulting and Mentoring Services

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Melbourne, VIC
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